Raj Nijjer, GoDaddy
Designing SaaS Products for the Small Business Owner
- Who is the Small Business Owner?
- What do they need and most important, what do they don’t need?
- How Godaddy had to change to serve the needs of SMB’s?
- Results of speaking the same language as the SMB.
Raj Nijjer - Designing SaaS Products for the Small Business Owner
1. Designing product for Small Businesses
SEATTLE INTERACTIVE 10.30.2013
@rajnijjer
SIC INTERACTIVE - GODADDY
2. about me…
NINE YEARS AT GODADDY
…most of it working with small businesses
OVERSAW MANY SUCCESSES
…few @$%^ ups
HELPING SMALL BUSINESSES GET DISCOVERED
…online and offline
SIC INTERACTIVE - GODADDY
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8. THEY WANTFREEDOM
“I run it my way”
“I choose to work for me”
“I go to work when I want”
SIC INTERACTIVE - GODADDY
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9. Most difficult aspect of owning a business ?
250
200
150
100
50
0
Not enough time to get everything done employees (i.e. sales, receptionist, customer service)
Managing multiple jobs
Covering
Staying ahead of competition Making a profit
Other, please specify
SIC INTERACTIVE - GODADDY
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10. How many roles do they perform everyday?
200
180
160
140
120
100
80
60
40
20
0
Zero
1 to 2
3 to 4
5 to 6
7 to 8
9 to 10
11 or more
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11. Natalie the Go Getter
•
•
•
•
•
•
Former Nurse
Just opened her first restaurant
Wears many hats
Works 60-70 hours a week
Takes 5 minute breaks
Small business
Dreams
big
14. Natalie’s Voice
“I can't place the images the way I want them. I can't edit images easy … Just keep it
simple.”
“Forget about fancy features: I couldn't get the text to be
the right size and color.”
“Resizing images and pages is the main concern. I don’t
really prefer the way the photo album is set up.”
“Responsive grid, adaptive graphics”
“It's difficult to use.”
“Lacked flexibility in designing website from scratch and
then publishing”
Ease of placement of blocks
“Every page for the website was identical and did not offer
other templates for each page”
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16. drag n Drop
anywhere
Undo and redo
on page image editing
theme Designer
v7
inline Text editing
Turnkey setup*
personalized Setup*
responsive Themes
17. Build the simplest DIY tool for
VSB’s
Activate and publish in three
steps
Every screen has a primary
function
Don’t be afraid to cut
Publish, Publish, Publish
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The ways consumers find information about companies or brands is changing. Where natural search results once were the primary way users discovered content or websites, now non-search engine media such as mobile apps, social networking sites, and consumer review hubs are veritable contenders in consumers’ paths to discovery. Users have become so comfortable searching and discovering online that they employ their own methods and weave together personal paths of discovery that lead them to what they’re looking for. To ensure that SMB’s are “findable” across all different types of media, We believe that we must shift the scope of our work (on behalf of the SMB) from just buying paid search ads and conducting SEO projects to enabling brand discovery — a practice we’ve dubbed “discovery marketing”From: Forrester
So Let’s about a Go Getter, Let’s talk about Natalie, who is she?
Their current website Maleesthaibistro.comDierde Pain, owner of Malees, has a link to her menu on the menu page to a single platform menu. Two clicks
Alanzi.net/menu.htmlNew menu on a godaddy v7 website, powered by locu