Steve Barrett is the Executive Creative Director of Tether, a full-service branding agency founded in Seattle in 2008. Tether helps both start-ups and large brands develop strong brands and tell compelling brand stories across various disciplines and consumer touchpoints. The document provides information about Tether's services, team members, and past work, and outlines a goal to update Tether's logo and visual identity system to better represent the agency in 2020 and beyond.

1. Steve Barrett
Executive creative Director

2. Born in Seattle, 2008, by Stanley Hainsworth
Name reflects the emotional connection we forge between brands
and people
A full-service agency with extensive experience and a deep
portfolio across a variety of disciplines
Help start-ups become brands and big brands think like start-ups
Nimble, curious and passionate about brand storytelling
Multi-disciplined, allowing us to extend a story across every
consumer touchpoint
WRITERS
INDUSTRIAL
DESIGNERS
STRATEGIST
S
DIGITAL
DESIGNERS
ACCOUNT
MANAGERS
BRAND
DESIGNERS

4. Various Logos

5. Various Logo Re-designs
BEFORE AFTER BEFORE AFTER

6. 2009

11. 2011

22. 2015

23. 2015

24. 2015

25. 2015

26. 2015

27. 2015

28. 2015

34. Goal: Update the Tether logo and visual identity system to better align with who
we are as a global branding agency in the 2020s
Creative sensibility: Sophisticated with a wink.
Design considerations:
• Tether Maxims
• An icon to replace the current Tether T is desired, but not mandatory
• Avoid any visual associations that evoke a smaller, northwest boutique agency
• Must look good on a cap
• Key application scenarios would be our business card, website, Keynote (case study
page), proposal, profile pic – and of course any swag that the design inspires

73. OUR IDENTITY
ELEMENTS
DOCUMENT →
DATE →
01/27/21

74. Who we are
Every brand has a story all its own.
We help reveal it. Craft it. And bring it to life
in the most powerful, relevant and ownable
ways. Everywhere it needs to show up.

75. Wordmark Tether T

76. #F2F3F4
#2B2A2D
Orange Gradient
Light Gray
Dark Gray
White
#FFFFFF #FF6E00
#FF4700 -

77. Visuelt Pro
Typography
Light
Regular
Medium
Bold
Black

78. x
Typography
Light
Regular
Medium
Bold
Black
Visuelt Pro