SEO is the most efficient form of marketing in history for all sizes of business. This powerpoint by SEO Consultant and Principal Brandon Na of Seattle Organic SEO exhibits basics of SEO, a brief history of marketing and the major tenets of SEO that all people should be paying attention to regardless of the changes in the Search Engine algorithms. **Pls note: Slide 9 has a mistake. It was suppose to be "The most effective in the short term" instead of the "The most efficient" for PPC.

1. (The Real) SEO Gold Rush By Brandon Na CEO, Ethicus Group, brandon@ethicusgroup.com Principal, Seattle Organic SEO, brandon@seattleorganicseo.com Presented to Small business Owners on March 22, 2011 at the Community Capital Development, Seattle, WA, http://wbc.seattleccd.com/node/167

3. Was a “practicing entrepreneur” for 38 yrs (amazon, expedia, r.e., cdi [140 pplin/directs; 7000 students], RMS, rSolutions, semcommonsense, almostfreephone & various other websites)

4. Son of 2 serial entrepreneurs (still advise & will probably take over in a few years)

5. Used SEO to build 2 businesses into very profitable and succesful entities that decreased marketing $’s drastically

7. January 24, 1848 The California gold rush began when gold was discovered at Sutter’s Mill As the news of discovery spread, some 300,000 people came to California from the rest of the United States and abroad

8. These early gold seekers called “49ers” traveled to California by sailing ships, covered wagons across the continent. Basically they did ANYTHING to get their gold. Sound familiar?

9. The Real Benefactor: Samuel Brannan Samuel Brannan was the first millionaire because of the California gold rush. Brannan established the first newspaper in San Francisco called the California Star and also established the first school in San Francisco. He was also credited with developing banks, railroads, and telegraph companies. Recent scholarship confirms that merchants made far more money than miners during the Gold Rush. Brannan was a prime example. Brannan opened the first supply stores in Sacramento, Coloma, and other spots in the gold fields. Just as the Gold Rush began, he purchased all the prospecting supplies available in San Francisco and re-sold them at a substantial profit. Basically, he got there first.

11. Mount Baker (1897) & Klondike (1896)

12. Peruvian Amazon (2009)

13. Dot Com Bubble (1995-2000)

14. Real Estate Bubble (2006 - ???)

16. One of the most powerful, but…One of the most annoying! (est early 1990s) At the beginning of Internet Marketing In the first stage for several & at worst, the 2nd. Email Marketing The most efficient– Has 2 major periods Before Google, After Google (est 1999/2000) SEO The most efficient– Has 2 major periods Before Google, After Google (est 1999/2000) PPC Just Started (2010)– Facebook, Twitter (still mostly noise) Important, but… Social Media VERY early Important, but… Mobile Marketing

17. What is SEO? Why do we care? Search Engine Optimization aka “Super Efficient Opportunities”

19. 28.48% Bing Powered

20. 14.99% Search.Yahoo.com

21. 13.49% Bing.com*Experian Hitwise (Data based on 4 week rolling periods (ending Feb 26, 2011) from the Hitwise sample of 10 million U.S. Internet Users. Figures are for Web Searches only.

22. Most Important SEO Factors There are 2 Big C’s to focus on Content On-site/page Optimization Credibility Links “The Internet is a an Economic Library” Content 2nd page 3rd page Credibility Chaos,: (Creativity, Cunning, Collaboration, Conditions [luck]) 2’s 3’s #1 4’s 20th page

23. Content MA = Media (website) Attributes Describing your website to Google with website attributes URL (#3) Most Imp Tags Title(#1, #2) H1 Headline Tags (#4) In/Ex-ternal link anchor text Much more (imgs, meta) PA = Page Authority Links Page Rank Determines importance on ‘net Credibility What exactly is Content & Credibility? How are people successful in every day business? MA & PA do it the right way! SEO Factors Survey Results (2009) 24% Trust/Authority of the Host Domain 22% Link Popularity Of the Specific Page 20% Anchor Text of Internal Links 15% On-Page Keyword Usage 7% Traffic and Click-Through Data 6% Social Graph Metrics 5% Registration and Hosting Data http://www.seomoz.org/article/search-ranking-factors#ranking-factors

24. Keyword Research B4 Content & Credibility Defining what you will target is key!

25. Real World Case Study #1 Deviant Seattle http://deviantseattle.com

27. About Page

29. Look for the website online

30. Conduct searches on what the site appears to be focused on

31. Title is not site’s focus, but brand name or business name

32. Keywords are stuffed and not natural; in wrong places

33. Fails to show up in searchesTypical problems Content: What is the site about?

36. Add kw focus in h1 tags

37. Add h2 tags w/ kw focus

38. Change meta description to be sth consumers would like (click)

39. Current Meta Desc looks like a kw list; meta kws not important & actually gives competition insight

40. Create logos with kw in name

41. Use kws in alt text

42. Apply to all pages

43. GA & GW’s a must!!!

44. Change url structure to be semantic not id=123

45. Create folders/sub dirs that reflect kw focus

46. Add sitemap that google understands (url structure?)

47. Age = new? Site architecture Some SEO Suggestions for Deviant

48. Other On Site/Page SEO Factors Not as important, but could effect your rankings There are 200+ factors in the algorithm

49. Real World Case Study #2 College Solutions http://solvingcollege.com

51. Title is 122 characters; limit is 65 characters

52. No h1 tags

53. Titles remain the same on different pages

54. Meta description misspelling

55. Meta keywords not imp

56. Images & alt text (ok, but could be better)

57. No sitemap

58. No Analytics?

59. Very few links

60. Young site?

61. More pages?

62. Google Webmasters? Site architechture & linking Some SEO Suggestions for College Solutions LLC

64. Link building is the missing part of the SEO puzzle Creates “credibility” for your website

66. Anchor Text is Critical

67. Ideal Results

68. Never has there been a time in business history where one marketing strategy been so efficient, so effective and so powerful. If you don’t take advantage of this opportunity, you might as well fall by the waste side as many businesses have done in the Past 5 years. -(author = me, you & everyone)

69. Thanks & If You’re Thankful, Please… This advice could be worth thousands, millions or nothing… Search Engine Marketing by Top Seattle SEO Firm SOS and National SEO Marketing Agency Ethicus Group ADD MY LINK TO THE FOOTER OF YOUR SITE Like me on Facebook Follow me On Twitter <a href="http://seattleorganicseo.com/sem-service" target="_blank">Search Engine Marketing</a> by Top <a href="http://seattleorganicseo.com" target="_blank">Seattle SEO</a> Firm SOS and National <a href=http://ethicusgroup.com>SEO Marketing</a> Agency Ethicus Group http://www.facebook.com/seattlewaseo http://twitter.com/seattleseofirm

70. References Advertising History Timeline, http://adage.com/century/timeline/index.html Billboards, http://en.wikipedia.org/wiki/Billboard California Gold Rush, http://en.wikipedia.org/wiki/California_Gold_Rush Direct Marketing, http://en.wikipedia.org/wiki/Direct_marketing Dot-com Bubble, http://en.wikipedia.org/wiki/Dot_com_bubble How Radio Drives Ad Awareness Four Times more Cost Effectevely than TV, http://www.rab.co.uk/rab2009/showcontent.aspx?id=466 Radio Advertisement, http://en.wikipedia.org/wiki/Radio_advertisement Radio Advertising Costs Demystified, http://www.tradelinkabc.com/index.php/2010/03/radio-advertising-costs-demystified/ (hard to read, but nuggets in here definitely) The Birth of Telemarketing, http://directmag.com/history/birth-telemarketing/ Fir