Attendees of the 6th annual Second Street Awards walked away with lots of fresh ideas for generating revenue and building databases, as well as plenty of inspiration for contest, ballots, and ecommerce promotions to run in 2015. To see which promotions excelled this past year, check out the slides from the Second Street Awards webinar.

1. #SecondStreetAwards

2. #SecondStreetAwards
HOST
MATT Coen
President & Co-Founder
@mcoen

3. PRESENTERS
JULIE
Foley
@julie_foley
EMILY
Thousand
@emilythousand
#SecondStreetAwards
LIZ
Crider
@emcrider
MATT
Chaney
@mattchaney

4. Questions?
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5. #SecondStreetAwards
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6. Best Acceptance Tweet
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7. Best Watch Party Photos
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8. Best Overall Tweet
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9. $90
$80
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$60
$50
$40
$30
$20
$10
Source: Borrell Associates In Billions
#SecondStreetAwards
$0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

10. Case Studies How-Tos
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Playbooks

11. secondstreetlab.com/summit
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12. secondstreet.com/university
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13. #SecondStreetAwards

14. CATEGORIES
CONTESTS ECOMMERCE PROMOTIONS
 Best Video Contest
 Best Sweepstakes
 Best Sports Contest
 Best Promotion to Solve an Advertiser Need
 Best Photo Contest
 Best Overall Contest Program
 Best Metro Ballot
 Best Niche Ballot
 Best Overall Ballot Program
 Best Quiz
 Best Travel Deal
 Best Event Deal
#SecondStreetAwards
 Best Restaurant Deal
 Best Recreation Deal
 Best Seasonal Store or Theme Week
 Best Card
 Best Overall Ecommerce Program
 Best Small Market Promotions Program
 Best Mid-Size Market Promotions Program
 Best Large Market Promotions Program
 Best Group-Wide Promotions Strategy
BALLOTS & QUIZZES
PROMOTIONS PROGRAMS
BEST OVERALL PROMOTION

15. BEST VIDEO CONTEST
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16. FINALISTS: VIDEO CONTEST
#SecondStreetAwards
Who’s Next?
103.5 The Beat
Miami, Florida
Revenue: $20,000
Christmas Idol
WQMZ-FM
Charlottesville, Virginia
Revenue: $18,000
Imported from Detroit
WGPR-FM
Detroit, Michigan
Revenue: $50,000

17. WINNER: VIDEO CONTEST
WGPR-FM
Detroit, Michigan
Imported from Detroit
Revenue: $50,000
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18. BEST EVENT DEAL
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19. FINALISTS: EVENT DEAL
Stadium of Fire
Provo Daily Herald
Provo, Utah
Half Off Admission
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Michigan
Renaissance Festival
WDIV-TV
Detroit, Michigan
Half Off Admission
The Addams Family
KTUU-TV
Anchorage, Alaska
Buy 1 Ticket, Get 1 Free

20. WINNER: EVENT DEAL
WDIV-TV
Detroit, Michigan
Michigan Renaissance Festival
Half Off Admission
Revenue: $102,000
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21. BEST SPORTS CONTEST
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22. FINALISTS: SPORTS
#SecondStreetAwards
CONTEST
Auto Racing Challenge
KFDX-TV
Wichita Falls, Texas
Revenue: $23,000
Pro Football Contest
The State Journal-Register
Springfield, Illinois
Revenue: $125,000
Bracket Buster
KFMB-FM
San Diego, California
Revenue: $58,000
Auto Racing Challenge
Bristol Herald Courier
Bristol, Virginia
Revenue: $75,000
Sports Panel Football Pick’em
The Atlanta Journal-Constitution
Atlanta, Georgia
Revenue: $200,000

23. WINNER: SPORTS CONTEST
The State Journal-Register
Springfield, Illinois
Pro Football Contest
Revenue: $125,000
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24. BEST RESTAURANT DEAL
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25. FINALISTS: RESTAURANT
#SecondStreetAwards
DEAL
Cedars Restaurant
Tri-City Herald
Pasco, Washington
50%+ Off Food & Drink
Raging Crab
Honolulu Star-Advertiser
Honolulu, Hawai’i
Half Off Meal for 2
Boi Na Braza Steakhouse
CincySavers.com
Cincinnati, Ohio
Half Off Dinner

26. WINNER: RESTAURANT DEAL
Tri-City Herald
Pasco, Washington
Cedars Restaurant
$20 for $45 or $25 for
$60 of Food & Drink
Revenue: $72,000
#SecondStreetAwards

27. BEST NICHE BALLOT
#SecondStreetAwards

28. FINALISTS: NICHE BALLOT
San Antonio
Music Awards
San Antonio Current
San Antonio, Texas
Revenue: $34,000
#SecondStreetAwards
Best of
Taste of Madison
Madison.com
Madison, Wisconsin
Revenue: $20,000
Football Fans’
Choice Awards
The Times
Ottawa, Illinois
Revenue: $4,500
Best in Bridal
Diamond Awards
Mpls.St.Paul Magazine
Minneapolis, Minnesota

29. WINNER: NICHE BALLOT
San Antonio Current
San Antonio, Texas
San Antonio Music
Awards
Revenue: $34,000
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30. BEST RECREATION DEAL
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31. FINALISTS: RECREATION
#SecondStreetAwards
DEAL
Children’s Museum of
the Lowcountry
The Post and Courier
Charleston, South Carolina
Half Off Family Membership
Hot Springs Resort
& Spa
WTMT-FM
Asheville, North Carolina
Half Off Private Hot Tub
Hunter’s Ridge Golf
Course
SourceMedia Group
Cedar Rapids, Iowa
Half Off 2 Rounds + Cart

32. WINNER: RECREATION DEAL
SourceMedia Group
Cedar Rapids, Iowa
Hunter’s Ridge Golf Course
Half Off 2 Rounds of Golf + Cart
Revenue: $60,000
#SecondStreetAwards

33. BEST PHOTO CONTEST
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34. SELFIE BREAK!
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35. #SecondStreetAwards

36. #SecondStreetAwards
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37. FINALISTS: PHOTO CONTEST
Master of All Garage
Giveaways
CITI-FM
Winnipeg, Ontario
Revenue: $47,000
#SecondStreetAwards
Cutest Kid Contest
WKBT-TV
La Crosse, Wisconsin
Revenue: $5,500
Cutest Dog Contest
KISS-FM
Milwaukee, Wisconsin
Revenue: $10,000
Cutest Couples
Winston-Salem Journal
Winston-Salem, North Carolina
Revenue: $8,200

38. WINNER: PHOTO CONTEST
CITI-FM
Winnipeg, Ontario
Master of All Garage Giveaways
Revenue: $47,000
#SecondStreetAwards

39. BEST TRAVEL DEAL
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40. FINALISTS: TRAVEL DEAL
Clarion Hotel
Quad-City Times
Davenport, Iowa
Half Off Family Escape
#SecondStreetAwards
Radisson Blu Mall
of America
KSTP-TV
St. Paul, Minnesota
Half Off B&B Package
Peninsula Island
Resort & Spa
KGBT-TV
Harlingen, Texas
2-Night Stay for 4

41. WINNER: TRAVEL DEAL
KSTP-TV
St. Paul, Minnesota
Radisson Blu Mall of America
Half Off Bed & Breakfast Package
Revenue: $38,000
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42. BEST SWEEPSTAKES
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43. FINALISTS: SWEEPSTAKES
#SecondStreetAwards
Where Do You Want To Be?
KYMG-FM
Anchorage, Alaska
Revenue: $75,000
Help for the Holidays
Evansville Courier & Press
Evansville, Indiana
Revenue: $26,000
Ultimate Wedding
Giveaway
Billings Gazette
Billings, Montana
Revenue: $16,000

44. WINNER: SWEEPSTAKES
Evansville Courier & Press
Evansville, Indiana
Help for the Holidays
Revenue: $26,000
#SecondStreetAwards

45. BEST SEASONAL STORE
OR THEME WEEK
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46. FINALISTS: STORE
Holiday Deals – Cyber
Week
Quad-City Times
Davenport, Iowa
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Best of 2013
Miami Herald
Miami, Florida
Holiday Special!
The Post and Courier
Charleston, South Carolina

47. WINNER: STORE
Quad-City Times
Davenport, Iowa
Holiday Deals – Cyber Week
Revenue: $104,000
#SecondStreetAwards

48. BEST METRO BALLOT
#SecondStreetAwards

49. FINALISTS: METRO BALLOT
Best of Santa Clarita Valley
The Signal
Santa Clarita, California
Revenue: $86,000
#SecondStreetAwards
Best of the Boat
Steamboat Pilot & Today
Steamboat Springs, Colorado
Revenue: $70,000
San Diego’s Best
U-T San Diego
San Diego, California
Revenue: $250,000
Choice Awards
Naples Daily News
Naples, Florida
Revenue: $175,000
Best of Charleston
Charleston City Paper
Charleston, South Carolina
Revenue: $170,000

50. WINNER: METRO BALLOT
The Signal
Santa Clarita, California
Best of Santa Clarita Valley
Revenue: $86,000
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51. BEST CARD
#SecondStreetAwards

52. FINALISTS: CARD
Golf Card
Milwaukee Journal
Sentinel
Milwaukee, Wisconsin
#SecondStreetAwards
Golf Card
WISE & WPTA-TV
Fort Wayne, Indiana
Pizza Card
The News Tribune
Tacoma, Washington

53. WINNER: CARD
WISE & WPTA-TV
Fort Wayne, Indiana
Golf Card
Revenue: $112,000
#SecondStreetAwards

54. BEST PROMOTION FOR
ADVERTISER RESULTS
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55. FINALISTS: ADVERTISER
#SecondStreetAwards
RESULTS
Audiology & Hearing Center
WPSD-TV
Paducah, Kentucky
164 Qualified Leads
Haydel’s Bakery
WEZB-FM
New Orleans, Louisiana
78% Opt-In Rate
Mario’s Pizza
Winston-Salem Journal
Winston-Salem, North Carolina
800 New Email Addresses
Noble Juice
The Longboat Observer
Sarasota, Florida
Sales Increased 133%

56. WINNER: ADVERTISER NEED
WPSD-TV for Audiology & Hearing Center
Paducah, Kentucky
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57. BEST QUIZ
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58. FINALISTS: QUIZ
How Well Do You
Know Kansas
City?
KAKE-TV
Wichita, Kansas
#SecondStreetAwards
Which Royals
Player Are You?
WDAF-TV
Kansas City, Missouri
Test Your Seinfeld Knowledge
The Wichita Eagle
Wichita, Kansas
Which Madison
Area Beer Are
You?
Madison.com
Madison, Wisconsin
Fred VanVleet Trivia
The Wichita Eagle
Wichita, Kansas
Which Badger
Are You?
Madison.com
Madison, Wisconsin

59. WINNER: QUIZ
WDAF-TV
Kansas City, State
Which Royals
Player Are
You?
#SecondStreetAwards

60. BEST CONTEST PROGRAM
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61. FINALISTS: CONTESTS
#SecondStreetAwards
KAZR-FM
Des Moines, Iowa
U-T San Diego
San Diego, California
St. Louis Post-Dispatch
St. Louis, Missouri
WCPO-TV
Cincinnati, Ohio

62. WINNER: CONTESTS
U-T San Diego
San Diego, California
#SecondStreetAwards

63. BEST ECOMMERCE
PROGRAM
#SecondStreetAwards

64. FINALISTS: ECOMMERCE
KY3-TV
Springfield, Missouri
#SecondStreetAwards
Baton Rouge Business Report
Baton Rouge, Louisiana
WCAX-TV
Burlington, Vermont
CincySavers.com
Cincinnati, Ohio

65. WINNER: ECOMMERCE
KY3-TV
Springfield, Missouri
#SecondStreetAwards

66. BEST BALLOT PROGRAM
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67. FINALISTS: BALLOTS
#SecondStreetAwards
Madison.com
Madison, Wisconsin
Charleston City Paper
Charleston, South Carolina
The Signal
Santa Clarita, California

68. WINNER: BALLOTS
Charleston City Paper
Charleston, South Carolina
#SecondStreetAwards

69. BEST SMALL MARKET
PROMOTIONS PROGRAM
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70. FINALISTS: SMALL
#SecondStreetAwards
WKDZ-FM
Cadiz, Kentucky
The Day
New London, Connecticut
KTUU-TV
Anchorage, Alaska
WPSD-TV
Paducah, Kentucky

71. WINNER: SMALL
WPSD-TV
Paducah, Kentucky
#SecondStreetAwards

72. BEST MID-SIZE MARKET
PROMOTIONS PROGRAM
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73. FINALISTS: MID-SIZE
KAZR-FM
Des Moines, Iowa
#SecondStreetAwards
Charleston City Paper
Charleston, South Carolina
KY3-TV
Springfield, Missouri
Madison.com
Madison, Wisconsin

74. WINNER: MID-SIZE
Madison.com
Madison, Wisconsin
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75. BEST LARGE MARKET
PROMOTIONS PROGRAM
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76. FINALISTS: LARGE
#SecondStreetAwards
KRXQ-FM
Sacramento, California
U-T San Diego
San Diego, California
The Atlanta Journal Constitution
Atlanta, Georgia
KKDA-FM
Dallas, Texas
WAGA-TV
Atlanta, Georgia

77. WINNER: LARGE
U-T San Diego
San Diego, California
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78. BEST GROUP-WIDE
PROMOTIONS STRATEGY
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79. FINALISTS: GROUP
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STRATEGY

80. WINNER: GROUP STRATEGY
BH Media Group
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81. BEST OVERALL PROMOTION
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82. #SecondStreetAwards
AND
THE WINNER

83. WINNER: OVERALL
Entercom New Orleans
New Orleans, Louisiana
Measurable Results
for Advertisers with
Promotions
#SecondStreetAwards

84. Case Studies How-Tos
secondstreetlab.com
#SecondStreetAwards
Playbooks

85. secondstreetlab.com/summit
#SecondStreetAwards

86. secondstreet.com/university
#SecondStreetAwards

87. #SecondStreetAwards