2. #PromotionsLab
Presenters
Matt Chaney
Director of Affiliate Success
Second Street
@mattchaney
Liz Crider
Affiliate Success Manager
Second Street
@emcrider
Matt Coen
President & Co-Founder
Second Street
@mcoen
25. #PromotionsLab
Spa Card6 State College Centre Daily Times | State College, Pennsylvania
TIP: When you’re putting together a spa card, focus on services that people don’t
feel loyalty to a particular stylist for – stay away from anything to do with hair!
30. #PromotionsLab
Theme Weeks
- Kent Oglesby, New Media Development Manager“
8 KY3-TV| Springfield, Missouri
Since all of our theme weeks have been so successful, we are planning to run themed
deal weeks almost every month going forward.”
32. #PromotionsLab
Progressive Discount Store9 Record-Journal | Meriden, Connecticut
TIP: Since each offer has limited inventory, customers are encouraged to buy
early – meaning the offers are more likely to sell out at a smaller discount.
35. #PromotionsLab
Exclusive Offers10 CincySaver.com | Cincinnati, Ohio
- Zac Gill,
General Sales Manager
“The Prime 47 offer
launched on a
Thursday, and the
following week the
restaurant
experienced their 7
busiest days since
opening.
42. #PromotionsLab
13
Run a general credit
in advance of a
bigger ecommerce
promotion to increase
sales.
TIP:
General Credit
Lexington Herald Leader | Lexington, Kentucky
44. #PromotionsLab
14
Run inactive buyer credits
2-3 times each year in order
to activate customers who
haven’t purchased anything
in a while.
TIP:
Inactive Buyer Credit
CincySavers.com | Cincinnati, Ohio
48. #PromotionsLab
16
Use demographic data to understand who your buyers are and where they are
coming from so you can tailor deals to their interests.TIP:
Demographic Data
Under 25
5%
26-35
18%
36-45
21%
46-55
25%
56-65
20%
Over 65
11%
Male
33%
Female
67%
56. #PromotionsLab
20 Per Deal Revenue Goals
Make sure every offer
your sales team bring
back will reach your per
deal revenue goal before
approving it for your site.
TIP:
64. #PromotionsLab
24 Promotional Value
PROMOTIONAL
VALUE
INCLUDED
Promo email blast to 35,000+ deals subscribers................................................. $2,250
Quad-City Times full page promotion ad............................................................. $3,150
3 - 1/4 page Quad-City Times promotion ads...................................................... $2,250
100, 000 ROS promotion impressions on qctimes.com (728x90) ......................... $2,000
TOTAL ......$9,650
Run a Get It Today Half-Price
Deal for Father’s Day to ensure
foot traffic with new & existing
customers. PLUS, be a part of
this incredible shared advertising
package!
Call or email Jennifer at
563.383.2296 jlucier@qctimes.com
QCT media group
print digital mobile social
As a participant in the Father’s Day Deals program, your business
name and / or logo will be included in all of the shared promotional
opportunities below.
FATHER’S
DAY DEALS
STORE
DEALS STORE
IMPORTANT
DATES & DETAILS All deals must be approved and contract in house by the above ad
deadline. Deals must be a 50% discount or better. Each deal is a 50/50
revenue share and includes $9,650 of promotional value listed below.
Runs: Monday, June 10, 2013
through Sunday, June 16, 2013
Ad deadline: Wednesday, June 5, 2013
Hit the holidays running when you feature a deal that
immediately drives traffic! Run a 50% off or better
deal for your business this Cyber Week, Monday,
December 2 through Sunday, December 8, and get two
weeks of amazing promotion starting on November 24.
Participants will receive
in all promotional materials
Deadline: Monday, November 18
Deal store dates: Monday, December 2 through Sunday, December 8
2013
Call Rosanne at
or email advertising@qctimes.com
