How to capitalize on quizzes around promotions
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How to capitalize on quizzes around promotions
- 2. #PromotionsLab how to capitalize on the around quizzes
- 3. #PromotionsLab Matt Coen President & Co-Founder Second Street @mcoen Liz Crider Director of Affiliate Success Second Street @emcrider
- 4. #PromotionsLab OVER 3,000 MEDIA COMPANIES
- 6. #PromotionsLab Why Newspapers Love Quizzes Why Quizzes Appeal to Everyone How To Quizzes for Q4: Your Plan In the webinar…
- 7. #PromotionsLab Personality Quizzes Definition: A quiz designed to help people discover something fun about themselves. “Which Beatle Are You?” “What Cardinals Player Are You?” “What Breed of Puppy is Perfect For You?”
- 9. #PromotionsLab Trivia Quizzes Definition: A quiz designed to test someone’s knowledge about a particular subject. “So, You Think You’re a Movie Buff.” “How Galveston Are You?” “How Well Do You Know US History?”
- 10. #PromotionsLab
- 11. #PromotionsLab Advertiser Quizzes Definition: A quiz created for a specific advertiser to showcase their business and collect consumer data. “How Well Do You Know Kansas City?” “What Type of Car Should You Drive?” “What Is Your Home Décor Personality?”
- 12. #PromotionsLab
- 14. #PromotionsLab Fun Engaging Drive Revenue Content Collect Data Provide a Custom Solution
- 16. #PromotionsLab
- 17. #PromotionsLab Why Quizzes are Fun Engaging Universal Fun to Create Endless Options Drive Engagement & Content
- 18. #PromotionsLab
- 19. #PromotionsLab
- 20. #PromotionsLab Quizzes Engage Your Audience
- 21. #PromotionsLab Why Your Audience Loves Quizzes Social Sharable Timely Quick and Easy FUN
- 22. #PromotionsLab
- 23. #PromotionsLab
- 25. #PromotionsLab How to Drive Revenue Sell 1 Exclusive Sponsorship Sell Multiple Prize Sponsorships Align with Current Promotions or Programming Sell a Quiz Bundle
- 26. #PromotionsLab
- 27. #PromotionsLab
- 28. #PromotionsLab
- 29. #PromotionsLab Quizzes are Native/Advertiser Content
- 30. #PromotionsLab Using Quizzes as Content Align with Current Initiatives Unique Solution for Advertisers Completely Customizable Incorporate into Mobile as Content
- 31. #PromotionsLab
- 32. #PromotionsLab
- 34. #PromotionsLab Data Collection Answers to Questions Registration Fields Survey Questions Opt Ins
- 35. #PromotionsLab
- 36. #PromotionsLab
- 37. #PromotionsLab Offer a Custom Solution
- 38. #PromotionsLab Benefits of Custom Quizzes Feature the Advertiser’s Products & Services Collect Data for the Advertiser Encourage Social Sharing Generate Huge Exposure Provide a Unique Solution
- 39. #PromotionsLab
- 40. #PromotionsLab
- 42. #PromotionsLab WHY QUIZZES APPEAL TO EVERYONE
- 47. #PromotionsLab
- 48. #PromotionsLab Taken 9,000 times in one week 75% opt-in rate!
- 49. #PromotionsLab
- 52. #PromotionsLab
- 53. #PromotionsLab
- 56. #PromotionsLab “We love quizzes. It’s fun to dream them up, fun to put them together, and fun to monitor their progress, and quizzes are fun for our visitors to take, talk about, and share.” -Chris Juzwik, Madison.com
- 58. #PromotionsLab HOW TO GET BUY IN
- 60. #PromotionsLab Planning is EVERYTHING Make a Plan so EVERYONE is on the Same Page Look at What You are Already Doing Use Quizzes Around Big Programming
- 62. #PromotionsLab Everyone Likes FUN! Engage your team Come up with timely topics Have fun with quizzes
- 64. #PromotionsLab Quizzes do GREAT Things! Drive online traffic Drive social engagement Fulfill department goals Drive revenue
- 67. #PromotionsLab Be Systematic Align with theme Consider your Target Audience Niche Advertisers are a Great Fit
- 68. #PromotionsLab
- 70. #PromotionsLab Incent Customers to Share Justify the Request for Registration Ask a Survey Question to Gather Info Make Prize Compelling and Relevant Gather Opt-ins and ‘Likes’
- 71. #PromotionsLab
- 74. #PromotionsLab
- 75. #PromotionsLab
- 76. #PromotionsLab
- 77. #PromotionsLab
- 78. #PromotionsLab QUIZZES FOR Q4: A QUICK START PLAN
- 80. #PromotionsLab Quiz Ideas: Halloween Candy Scary Movie Spooky Local Trivia
- 81. #PromotionsLab Quiz Advertisers to Target Seasonal Shops Grocery Stores Kid Retail & Services Corn Mazes & Haunted Houses Attractions
- 83. #PromotionsLab Quiz Ideas: Thanksgiving Food Parade Float Black Friday Shopper
- 84. #PromotionsLab Quiz Advertisers to Target Grocery Stores Automotive Restaurant and Dining Retail Specialty Food Market
- 87. #PromotionsLab One title sponsor (auto dealer) 4 days of quizzes Custom Holiday Quiz
- 88. #PromotionsLab Custom Quiz Question sponsors featuring sponsor business or service Featuring local attractions and businesses
- 91. #PromotionsLab USE QUIZZES TO SOLVE ADVERTISER NEEDS
- 93. #PromotionsLab QUIZZES ARE A GIFT TO YOUR EDITORIAL TEAM
- 97. #PromotionsLab Sign up for the newsletter
- 99. #PromotionsLab secondstreet.com/university Promotions University Sales, Planning, and Admin Courses Available
- 101. #PromotionsLab Matt Coen President & Co-Founder Second Street @mcoen Liz Crider Director of Affiliate Success Second Street @emcrider
- 102. #PromotionsLab
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- 70% Optins
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- My name is Liz and I’m the director of affiliate success It’s my job to help our partners succeed with online promotions