This was an academic assignment for Design Thinking Module at HyperIsland, UK Crew 17. The challenge was to develop a solution for people on the neurodiverse spectrum who have difficulty navigating (Directional Topographical Disorder - DTD). We had 10 working days to research, test and pitch a solution. Team members: Anna Sundakova (Latvia), Aparna Ashok (India), Matilda Slote (Norway), Michael Kurz (Germany), Neil Kierfoot (UK) See product video: https://youtu.be/s-JS-CEq7EA See the full pitch at BBC office here: https://www.youtube.com/watch?v=ijv-SMrKpLw&feature=youtu.be&t

1. International
Development
Anthropology Communication
Strategy
Marketing Architecture
Interior Design
Michael KurzAparna Ashok Matilde SlotteNeil Kerfoot Anna Sundukova
Daughters and Sons

2. Video

3. Developmental Topographical
Disorientation
(DTD)

4. “Life-long inability to orient in extremely familiar
surroundings despite the absence of any acquired
brain damage or neurological disorder.”
- Dr. Giuseppe Iaria and Ford Burles, PhD

5. How we worked
1.Empathize
2.Define
3.Ideate
4.Prototype
5.Test
4x
David Scott, user
Sharon Roseman, user
Mariana Rodríguez Guerrero, user
Lisa Friendly, user
gettinglost.com
Shilpi Kapoor, usability expert
Sharon Roseman, user
David Scott, user
Lisa Friendly, user
Julien Neree, Engineer
Shilpi Kapoor, usability expert
Dr. Giuseppe Iaria, researcher

6. “My world can flip so that East-West becomes North-South.”
- Andrew*
*Please note that due to privacy reasons individuals’ names have been changed.

7. “One day my house looks one way, and another day -
everything is turned 180 degrees. I have
no idea what is where inside the house №2.”
- Rosemary*
*Please note that due to privacy reasons individuals’ names have been changed.

8. “If I get flipped while walking, I get immediate anxiety.”
- Claudia*
*Please note that due to privacy reasons individuals’ names have been changed.

9. Our Challenge

10. How can we support people with DTD
to proceed confidently and efficiently
when the environment suddenly
becomes unfamiliar to them?

11. Existing options

12. “My GPS is inadequately designed. I can't read the map that it shows me and the
"turn left in .2 miles" voice announcement thing is completely uselessto me.”
- Stephen*
*Please note that due to privacy reasons individuals’ names have been changed.

13. Number of people who benefit
Total people with DTD
worldwide
Total people with DTD
in Manchester
Apple maps related
requests every week
5 Bill~
150 Mill~5-10K~
**Source: https://www.cnet.com/news/apple-maps-now-more-popular-than-google-maps-on-iphone-ipad/
*Source: Giuseppe Iaria, professor of cognitive neuroscience at the University of Calgary estimates that 1-2 percent of the population may be constantly coping with orientation and navigation problems caused by the disorder.

14. Meet
GET THERE

15. A digital “guide dog” which
communicates to you in your
own “language”
HEAR SEE FEEL

17. HEAR
Guidance communicated through speech,
focus on recognisable landmarks, street
names.

18. SEE
Augmented reality navigation. Users follows
arrows overlaid over the camera feed on the
phone.

19. FEEL
Wearable bracelets will vibrate on the left or
right hand to indicate, which direction to go
in.

20. Indoor Navigation
Institutions and venues contribute to the library of
accessible 3D models of buildings for indoor navigation.
Go back
User can “pin” a location and request guidance back to
the pinned location.
Personalised
Route
Users are able to choose their preferred way, e.g. no
curved streets, no highways, quiet streets only etc.

21. - Sharon Roseman
“A life-saver.”

22. Thank you!
What do you think?
Aparna, Neil, Michael, Matilde and Anna

23. “There is a huge market for this.”
- David
“This could also work for partially-blind people”
- Usability expert
“I really like the idea of seeing real life directions on the
screen as I walk or drive”
- Rosemary
“This could be applied for elderly, as their
cognitive abilities are declining”
- Dr Iaria
“I have been looking for something like this.
You really have to make it”
- Charlie

24. Estimates for wearable
When producing 5000 units
15 USD per
device
*Source: Julien Neree, Embedded Systems Engineer, SoundBrenner Pvt. Ltd
1 engineer/android developer
1 month full time
10,000 USD
Development and manufacturing
5 months
Development Manufacturing Timeline

25. Building on existing mapping and
navigation technologies
Institutions and venues
contribute to the library of
accessible 3D models of
buildings for indoor navigation.
Navigation
Feedback
Technologies
Existing technologies
GET
THERE
+ personalised communication style
Wearable wristbands
will communicate the
directions to the user
through series of
vibrations
Guidance communicated through
speech, focus on recognisable
landmarks, street names.