ACC credentials 10.20

1. Our mission and an overview of our tools & services
October 2020
How can ACC help you?

2. POWERFUL COMMUNICATION IS NO
LONGER THE PREROGATIVE OF
TRADITIONAL ADVERTISING AGENCIES

3. Which is why the
Association of Communication Companies
opened up to all creative agencies
Advertising – Activation – Content - Digital – Events – PR & Influencer

4. Our 143 members & their roots

5. What do we
‘creative agencies’
stand for?

6. agencies
We are entrepreneurial places to work, with a diversity of talents and skills
creativity
We distinguish ourselves via conceptual thinking and applied creativity
communication
We are customer centric and go from insights over tools to implementation
What do we all have in common?

7. CREATIVE COMMUNICATION BOOSTS
ECONOMY*
* Proven by Deloitte Economic Impact Survey 2014
What is our Belief:

8. What is our Uniqueness:
Having creatives and thinkers under one roof

9. ACC’s mission:
… is to upgrade,
promote and defend
the added value of our
members towards
(future) employees,
clients, authorities, press
& public

10. TO UNITE AND EMPOWER ALL
COMMUNICATION AGENCIES IN THEIR
INDIVIDUAL INTERESTS AND COLLECTIVE
AMBITIONS
ACC’s purpose:

11. • Reflecting our core values of collegiality and fair-play
• A mini-soccer tournament with up to 12 agencies
Belgian Agency League – by ACC

12. How do we work?

13. We have a small team of dedicated people
Laurien Engels – Project Manager
Johan Vandepoel – General Manager
Jürn De Baets – Community Manager
Stéphanie Vazquez - Office Manager

14. • 6 Cross disciplinary Expert Centers:
• Legal & Finance
• Sector Challenges
• Skills
• Strategic Planning
• Young Accounts
• Young Dogs
• 5 Competence based Expert Centers:
• Brand Activation
• Content Marketing aka Custo
• Event Marketing
• Public & Influencer Marketing
• Technology & Innovation
But we have a huge team of volunteers

15. • 6 Cross disciplinary Expert Centers:
• Legal & Finance: Dirk Debeys / mortierbrigade
• Sector Challenges: Francis Lippens / FamousGrey
• Skills: Johan Vandepoel / ACC
• Strategic Planning: Yves Van Landeghem / Leo Burnett
• Young Accounts: Tine Van Hasselt / mortierbrigade
• Young Dogs: Shi Qi Ji / BBDO
• 5 Competence based Expert Centers:
• Brand Activation: Daniel Schots / BBDO
• Content Marketing: Pieter Vereertbrugghen / Cypres
• Event Marketing: Bert Knuts/ Event Masters
• Public & Influencer Marketing: Werner De Smet / Oona
• Technology & Innovation: Tom De Baere / Invisible Puppy
With very motivated Presidents

16. And a committed Board of Directors

17. • The Expert Centers are at the heart of the ACC
• They initiate and elaborate actions, services and tools
• The dedicated team serves as facilitator
• The CEO represents the members and serves as ‘advocate’
• The Board of Directors provides guidance and feedback
Who does what?

18. What do we do for you?

19. • We Regulate
• We Stimulate and Facilitate
• We Investigate
• We Educate
• We Celebrate
• We Communicate
We do a lot, and it all ends with ‘ate’

20. WE REGULATE

21. Code of self-discipline & Ethical Committee

22. • ACC is one of the founders of the Communicatie Centrum / Centre de la
Communication (ex RVdR) and JEP, together with UBA and the media
(saleshouses)
• Membership of ACC also includes membership of CC& JEP
• This provides an advantage, as adherence to JEP is often requested in case of
government pitches
• This also includes an engagement to respect the self disciplinary codes of the
JEP (sectorial codes and codes of conduct)
• NEW: Every ACC member can/should assign a JEP Ambassador
JEP membership is included in ACC-fee

23. • An UBA approved template to officialise
relationships between clients & agencies
• Suitable for all communication disciplines
• Updated on talent & intellectual property rights
and privacy legislation (GDPR)
• Available in 3 languages
A client/agency contract, by ACC & UBA

24. • Guidelines to streamline competitions
• For all kind of commercial pitches:
• Long term relations or ad hoc pitches
• All kind of disciplines (also events, content, PR,…)
• They are not binding law, but...
• If violated by a prospect, ACC puts pressure
UBA/ACC/UMA Competition Charter

25. • Leaflet with practical tips for a
’Happy pitch’
• A practical overview of the
basic pitch procedures
• For CEO’s, CSD’s and new bizz
managers
Questions to ask “when the call comes’

26. • Practical guides with do’s & don’ts
• For public servants
• Different versions: Federal & Flemish TIPS
• Taskforces with Kortom, VVSG and EBP to
create ‘model tenders’ for main activities
Tips for Government Pitches

27. EACA: European Pitch Evaluator Tool

28. • A 2-step process to protect strategies and concepts in and after a
pitch process for 5 years
• Put the ACC-protected logo on your presentation
• Create an i-depot: https://www.boip.int and pay 35€
ACC protected tool

29. • A set of guidelines for Native Advertising
• Co-written by RvR/CdlP, ACC and UBA
• Controlled by JEP in case of complaints
Native Advertising Guidelines

30. Influencer Guidelines, issued by ACC
• As a response to the ‘recalled’ Influencer
Guidelines from the FOD Economy
• Under the umbrella of RvR/CdlP
• Approved by all other Belgian associations
(BAM, UBA, Feweb)
• Controlled by JEP

31. • A service agreement template
• To streamline agreements between agencies
and influencers
• And to guarantee respect for the Influencer
Guidelines
Contract Template for Agencies/Influencers

32. • A set of Guidelines for the Selection of an AV
production company
• Purpose is to provide clear indications of what
is to be expected from all parties
• It comes with a Briefing Template for an
audiovisual production
AV Production Guidelines

34. • A template in collaboration with MVVP lawyers
• For creative/commercial interim independents
• With clauses that minimize fiscal/social hazards
• Available in NL, FR, ENG
• Downloadable on accbelgium.be
Standard Freelance Contract

35. • A template that regulates the cession of rights
from actors and authors
• Mainly in the field of interviews for content
purposes
• Created by KOAN, accredited by acc
• Downloadable on accbelgium.be
Cession of Rights Permission template
AFSTAND VAN RECHTEN
Ik, ondergetekende:___________________________________________________
(Vul naam en voornaam in)
Geboren op: _________________________________________________________
Gedomicilieerd te : ____________________________________________________
(Vul straat, nummer, postcode en stad in)
geef mijn akkoord om:
- gefotografeerd /gefilmd/geïnterviewd te worden in het kader van de campagne [vul naam van
de campagne in];
- dat mijn naam, afbeelding, stem, werken en alle andere aspecten die me betreffen,
gefotografeerd, gefilmd, en vastgelegd mogen worden met het oog op de verspreiding hiervan
aan het publiek;
- en bijgevolg om de nodige rechten voor de exploitatie en de mededeling aan het publiek van
deze afbeeldingen, filmen en geluidsbanden af te staan aan [vul naam onderneming in],
gevestigd te [vul adres onderneming in], ingeschreven in het KBO met ondernemingsnummer
[vul ondernemingsnummer in] (hierna, de ‘Onderneming’).
De rechten die worden afgestaan behelzen onder meer de persoonlijkheidsrechten (recht op afbeelding,
naam en stem) en de auteurs- en naburige rechten verbonden aan mijn werken (het recht om mijn stem
en afbeelding vast te leggen en op te slaan, om de beelden te kopiëren, aan te passen en te verspreiden
naar het publiek, zonder enige beperking in hoeveelheid, integraal of gedeeltelijk, via elke drager en in
formaat, en in het bijzonder het recht om de sequenties van beelden te digitaliseren of laten
digitaliseren, te kopiëren of laten kopiëren, in het verkeer te brengen, te verspreiden, verkopen of laten
verkopen; het recht om de werken te verhuren, mee te delen aan het publiek, overal en via elk kanaal of
medium, daarbij inbegrepen de uitzending via netwerk en/of andere systemen voor telecommunicatie
(analoog of digitale radiogolven, analoge of digitale kabel, Internet - inclusief sociale medianetwerken -
satelliet, analoog, mobiel netwerk) rechtstreeks of on-demand; het afgeleide en secundaire
exploitatierecht, in het bijzonder op alle papieren dragers (pers, affiches, magazines, boeken), audio en
visuele dragers (digitaal of fysiek).
Deze afstand, waarvan ik het ongestoord genot garandeer, is gedaan ten kosteloze titel, voor de
volledige duur van de bescherming van de rechten, wereldwijd, voor alle talen en via alle dragers zoals
hierboven omschreven.
De Onderneming:
- is de enige die kan beslissen omtrent de hierboven genoemde rechten en werken tijdens de
uiteindelijke montering van de beelden, inclusief het volledige of gedeeltelijke gebruik;
- kan deze rechten afstaan aan elke derde;
- is niet verplicht mijn naam en titel te vernoemen in de (eind)generiek van de filmen.
Datum :………………………………………………………………
Handtekening:…………………………………………………
(voorafgegaan door “gelezen en goedgekeurd”)

36. • A standard form to unify Purchase &
Sales terms
• To avoid non signing by clients, mainly
among event agencies
• Developed by KOAN and accredited by
ACC
• Downloadable on accbelgium.be
Standard Purchase & Sales Templates

37. BA Insurance policy for Event sector
Coverages Usual coverages Verheyen nv
Territorial scope Belgium and surrounding countries. Extension to Europe is
possible with additional premium.
Worldwide, excluding Canada and USA
Third Party Liability € 1.250.000 € 5.000.000
Co-insureds: freelancers, occasional
co-workers, interns
Not insured € 5.000.000
Product and service liability No standard coverage € 2.500.000
Professional liability No standard coverage € 500.000
Damage to entrusted goods No standard coverage. If insured, mostly limited to
€ 25.000 per claim for goods to work “on”
€ 75.000 per claim for entrusted goods to work “on” and to
work “with”
Damage to rented material Not insured € 75.000 per claim, max. € 150.000 per year
Damage to used/rented venues Not insured € 75.000 per claim
Objective Liability Not insured Insured when the event organiser is legally supposed to
underwrite this coverage.
Third Party Liability of your client Not insured Coverage on top of TPL-policy of client. If client has no TPL
coverage, a deductible of € 50.000 per claim will be applied.
Legal assistance € 25.000 € 50.000

38. Plus a checklist & rationale
Event Cancellations Insurance Policy
Algemene gegevens
Organisator + E-mailadres:
Opdrachtgever:
Naam Evenement:
Aantal deelnemers / Bezoekers:
Locatie en land:
Omschrijving event:
Duur in aantal dagen:
Begindatum event:
Te verzekeren bedrag
Productiebudget (totaal factuur aan uw klant) in Euro :
Andere bepalingen
Dient er inkomstgeld te worden betaald door het publiek? Ja / Neen
Gaat het door U ingerichte evenement geheel of gedeeltelijk door in
openlucht?
Ja / Neen
Aanwezigheid van tenten / circustenten / opblaasbare hallen?
Indien ja, gaat het evenement door op
minder dan 5 km van de kust ?
Ja / Neen
Ja / Neen
Wordt er vuurwerk voorzien? Ja / Neen

39. WE STIMULATE & FACILITATE

40. • What: ACC coordinates all applications from schools wanting to visit
an agency: +/- 40 groups, mainly ATL & digital agencies
• Target: last year students marketing & communication
• When: All year through, depending on availabilities agencies
• Was extended to Event Marketing and Content Marketing
We organize Open door Days

41. • Purpose: to ensure students to prepare in the
best way for a job in the creative industry
• In the Toolkit, we offer:
• A charter with 9 criteria and guidelines (incl
NDA template)
• A checklist with criteria for a good internship and
guidelines
• A Certificate with logos ACC and agency
We offer Internship Toolkits & Certificates
Criteria for ACCredited Internships Checklist *Mandatory
1. Profile domain*
The intern should belong to a job profile domain within Marketing Communications: Advertising,
Event management, PR, Brand Activation, Content Marketing and Digital:
2. Development plan*
The intern and the agency should draft a development plan with details about the internship.
3. Content*
The content of the internship should include relevant tasks from the job profile domain, real client
cases and exposure to the other job profile domains within the agency.
4. Mentoring*
The intern should have both a school and an agency mentor, responsible for following up the intern’s
progress.
5. Duration & Workload
A minimum duration of 10 weeks is recommended within a standard 38 hour per week workload.
6. Recognition
The intern should be encouraged to pitch his/her own ideas, work on their execution and be
acknowledged for them thereafter.
7. Legal requirements*
Interns should work under a standard internship agreement, stating legal rights and obligations.
8. Reimbursement of expenses
ACCredited internships are unpaid, but reimbursement of costs is recommended.
9. Evaluation*
The interns should be evaluated by both mentors, according to predefined criteria.
Overview of responsibilities
School Agency
Provide job profile curriculum Provide knowledge and experience for the different job
profiles
Assign a school internship mentor Assign an agency internship mentor
Participate in drafting the development plan Participate in drafting the development plan
Implement a minimum internship length Organise a 30 min per week 121 meeting
Provide a standard legal internship agreement Assign real client case tasks to the intern
Provide insurance coverage Ensure recognition where appropriate
Facilitate a final evaluation Provide reimbursement of expenses
Provide a final evaluation

42. We give guidance to jobseekers

44. • All ACC members can put job offers on
our site for free
• For full time or part time jobs, freelancers
or internships
• For jobs in Client Service, Creative,
Strategic or Technology departments
We offer a free Job Corner on our website

45. NEW: ACC Talent Bank

46. We organize speed dating sessions

47. Art Students & CD’s date @ CDate Night

48. Marketing students & CEO’s date @ The Hunt

49. • Need for new talent at event agencies
• 8 schools select 8 top candidates each
• 10 event agency managers screen students
• Candidates send cv and present themselves
during a 1 min live ‘elevator’ pitch
• Group assignment on real briefing + presentation
• Speeddating with agency ceo’s + networking
• Selection of Top Talents: agencies offer internships or
interviews for job recruitment
• 1st Edition: October 21st in Brussels, BOZAR
• Iaw VBO/FEB “Young Talent in Action”
Young Event Talent Day

50. Students and agency managers at YET Day

51. YOUNGDOGS: pitch sessions for Young Creatives
6 pitches per year
Real clients - real briefs
Creatives under 28yo
(both working & studying)
Two weeks to work on brief
Ideas are judged by 2 or 3
Belgian CD’s & client
Winners get ticket to Cannes

52. • A dating-site for young creatives looking for a partner
• 30% of young creatives are looking for a creative partner
• Admates is free of charge, sponsored by MM & ACC
• Admates features ‘Bros&Sis’: experienced creative advisors
• www.admates.online
ADMATES by YoungDogs, MM & ACC

53. • There is a strong demand for more/better freelancers
• More disciplines, more variation jrs vs srs, even internships
• There is a big need for a performant platform to display offer freelancers
• Informative, re-active, transparent
• ACC has a partnership with The Maffia
• They address our needs and offer rebates to ACC members:
• Diversification of profiles
• Transparent price model and rebates for ACC members
• €55 rebate on finders’ fee < 1 month
• €1.000 rebate on finders’ fee > 1year
We professionalized the Freelance offer

54. • What: a helpdesk with a lawyer company, specialized
in marketing & communication
• How much: €185/question/90 mins or, if complicated
they will send a quote upfront
• When: available at all times
We offer a Legal Helpdesk with KOAN

55. • Reclame voor elk medium (internet, TV, radio, cinema, outdoor, pers, etc.), promotionele
verkooptechnieken en handelspraktijken
• Sponsoring, merchandising, events, wedstrijden en tombola’s
• Eerbied voor het privéleven en bescherming van persoonsgegevens
• Prijsreglementering
• Verpakking en etikettering
• Commerciële communicatie betreffende specifieke producten en gericht op gevoelige
doelgroepen (tabak, alcohol, medicamenten, kinderen)
• Elektronische handel
• Auteursrecht, merkenrecht, tekeningen en modellen, recht op afbeelding
• Juridische aspecten van PR-opdrachten
• Reclametechnieken, product placement, teasing
• Algemene contractuele beginselen uit de reclamesector
• Algemeen advies over de Tax Shelter
Typical questions for the Legal Line

56. • What: advice from a lawyer company, specialized in tax law
• How much: standard tax/juridical questions at a flat rate of €185.
For more complex matters, you will receive a quote
• When: available at all times
Tax advice from Lauwers & Seutin

57. • A good briefing is key for a strong campaign
• ACC & UBA developed briefing templates for
• Integrated campaigns
• Event Marketing campaigns
• Content Marketing campaigns
• Public & Influencer Relations
• Combined with MasterClasses @UBA
Briefing Templates, by ACC and UBA

58. • A mutual evaluation template
• For long term client-agency relations
• Takes into account special needs of both
parties
• Downloadable on accbelgium.be
Client/Agency Evaluation, by ACC and UBA

59. Inspirational chemistry meetings @UBA
• Chemistry “boost” sessions + industry update => inspiration
• Presentations tandem Event agencies + Clients
• Panel discussions
• New challenges
• Q&A’s
• Meet & Greet
• Coffee Break
• Drinks afterwards

60. WE INVESTIGATE

64. • We combine the Salary Survey with the Hourly Rates Survey:
• so you can compare the cost of your talent with the tariffs you charge to your talent.
• An exclusive survey for ACC members:
• so no more complex comparisons with other industries or foreign countries
• An ‘evolutionary’ database: data of new participants will be added
• and will be reported whenever you sign in to the online database
• We increased the number of Job Profiles, from 37 last time to 61 now
• we added management & administrative functions and included part-timers & independents
• We provide annual payroll cost (FTE basis) and annual company cost (including car
costs, insurances, …)
Salary/Hourly Rates Survey + freelancers in 2021

67. Detailed database for extra benefits

68. Detailed database for extra benefits

69. And a separate part on Hourly Rates

70. • Only agencies having filled in Salary Survey AND the Hourly Rates Survey
will receive both Surveys
• Data are permanently updated
Interested in participating?
• We reduced the fee for both surveys to a one-time forfait of €500 and
subsequent editions will be free of charge
• This allowed us to start with 43 participating agencies (versus 28 last Survey),
but other agencies can still join (mail Twiggy)
How does it work?

71. Profitability Survey: why do we need it?

72. • Also done by Kantar
• Allows members to make their own selections
• Brussels/other cities
• Network/Independent
• Per discipline
• “Remembers” previous years’ figures
• More pressure to participate (€250 CN on fee)
• Issued in May – database released end June
• 106 agencies participated and number still growing
Digitalized Profitability Survey

73. Benchmarks can be customized

74. Performance on 4 main KPI’s

75. Variance versus year ago

76. And some additional KPI’s

77. • A survey, called Custometer
• Conducted by Insites
• Measures online & offline content
• Provides feedback on readership
• Measures effect on brand perception
We offer Content measurement tools

78. • Based on the input of our new
President and our Board Members
• What are our current and future
challenges?
• And how to prepare for them!
Vision Memo 2020

79. Let’s walk the talk.
Let’s focus.
Let’s raise our voice inside & outside.
Battle fields transformation:
1. Strengthen our business consulting skills.
2. Better quality education inflow.
3. Stimulating collaborations between agencies.
4. Diversity driven transformation.
We are transformers

80. 1. Strengthen our Business Consulting
Skills
• To guide creative agencies in their transformation into Creative
Consultancy Agencies
• For just €4.995 (2nd agency member €4.595)
• 10 full-day sessions + Hackleton in Jan/Jun 2020

81. Round table with schools & universities.
Goal: offer more relevant education (business, technology, …).
Bachelor, master, post-graduates, …
Communication – Creative Arts.
Target groups: school governors, teaching staff, students, press, …
We work with Whyte on an interesting proposal:
- Taks force defines issues and sets objectives
- 4 World Cafés (2FR, 2FL; 2 Universities, 2 Highschools)
- ACC Whitepaper for the entire educational sector
2. Better quality education

82. Speed dating between agencies
Goal: explore eco-systems and alliances ≠ disciplines.
ACC Board is working on a MatchMaking algorithm
ACC Board will set up an Agency Dating Event
Timing: Q2 2021, in after Covid times
3. Better internal collaboration

83. • In Antwerp, 60% of <10y is from an ethnical diverse background
• These are tomorrow’s consumers and decision makers
• Yet, we don’t know their media-use nor consumption values
• And worse: they don’t come to work in our agencies
4. Transform to more Diversity in our
sector

84. 1. Quantitative survey with Curieus / a BAS pop up agency
• Only 4% of agency people are from an ethnic diverse background
2. Qualitative survey via ‘World Cafés’ with agency people
• 4 themes: root causes / clients’ concerns / actions / charter
A three step approach

85. 1. Quantitative survey with Curieus / a BAS pop up agency
• Only 4% of agency people are from an ethnic diverse background
2. Qualitative survey via ‘World Cafés’ with agency people
• 4 themes: root causes / clients’ concerns / actions / charter
3. Connect people with migration background with agencies:
• Collaboration with A Seat At The Table
• Three Roadshows in 3 cities with 3 agencies each
• Followed by selective invitations for ACC trainings & events
A three step approach

86. WE EDUCATE

87. • The Trip Advisor for trainings, courses and
events in our sector:
• ACC initiated, ACC hosted or ACC endorsed
• For members/non members; interns/jrs/srs/all
• For Account Mnt, Creative-, Financial-, Mnt-,
Personal-, strategic- and Techology Skills
The Brainery: our platform for trainings

89. NEW Brainery Sessions 2020

90. 2 sessions on Strategic Planning
by Merry Baskin (27/01-30/01)

91. Yuval Harari w/ Newsweek (27/01)

92. HYPRE Cycle for PR Executives (04/02-16/06)

93. Creative Strategy Night (06/02)

94. CDate Night (11/02)

95. Have you met… (19/02-27/05)

96. IPA Certificate, previously EAC (04/03-27/04)

97. From Cold Case to Gold Case (10/03)

98. ACC Partner Sessions
• 25/06: Data-driven advertising (by Mediahuis)
• 02/07: Multilingual communication (by ELAN)
• 09/07: Optimising client relationships (by Pitchpoint)
• 27/08: Managing your tax administration during
a global health crisis? (by Lauwers & Seutin)
• 10/09: Corona and its legal impact (by KOAN)
• 17/09: Communication skills (by ELAN)

99. 03/09 New Revenue Models for Agencies

100. 07/10 Schrijven voor Social Media

101. 19/10 Writing & Presentation Skills

102. 13-16/10 Content Marketing World: The European Edition

103. ACC Brainery Sessions
• 22/10: Beyond Brands by Tom Van Den Bergh (RCA)
• 29/10: Creativity-driven collaboration by Sofie Verstreken (BBDO)
• 05/11: Content Marketing for Full service agencies by Pieter Vereertbrugghen (Cypres)

104. 25/11 UBA-ACC Client Brief Masterclass

105. Also on the program:

106. We organize free Young Account Bars
MONTH SPEAKER/COMPANY THEME LOCATION
January Studio Helsinki All you need to know about radio production Studio Helsinki/Antwerp
November Sabrina & Chloë /Ogilvy&SocialLab Bridging the Gap between Social and Traditional Media SocialLab/Brussels
March Davy Caluwaerts/Zenith Channel planning in a cluttered media scene Publicis One/Brussels
May Jochen /Isabelle / Kantar How can research help accounts better sell their stuff Kantar/Brussels
And win an Effie ;-)
June Karen C/Kris G/Stephane B/Harry D 20th edition YAB's: My Trip from Trainee to MD: TBWA
September Marc Van Buggenhout/Publicis One The secrets of successfull productions Publicis One/Brussels
November Veerle De Vos/Coach NLP How to turn conflicts in opportunities Publicis One/Brussels

107. What: online learning programs
Advertising Certificate: young
accounts/ strategic planners
Commercial Certificate: high
potential agency leaders
Search Certificate: agency people
involved in search
We offer EAC Online Learning Certificates

108. • An 8 course education program for planners with <2
years experience
• Including a final one with a client
• Presentation on a brief given at the start
• 1 strategic director + 1 guest per session
• 32 participants
• 695€ for 1st participant/agency, 585€ for 2nd
• Bpost media sponsors 10 participants at ½ price
Holistic Young Planners Education: back in ‘21

109. • Evening sessions for ceo’s & co
• In a top location
• Interesting speakers
• Lots of networking
We offer a Platform for Industry Leaders

110. • A practical guide for clients and agencies
• Outlines do’s and don’ts when working with
several agencies in order to avoid chaos,
frictions and jealousy
• In combination with learnings from Masterclass
with ACC, UBA and EACA
A manual for Multi Agency Relationships

111. • To educate the market on new
#InfluencerGuidelines
• Completed with training on IP and GDPR for
Social Media
• In association with KOAN & JEP
• Free session on Nov 2018, next Nov 2019
PR: Masterclass new Influencer
Guidelines

112. • Tailor made for acc members iaw Talent Lab
• Provides a recognized Certificate Prevention Advisor Level 3
• Dutch spoken; 5 working days: 19, 20, 21, 26, 27/11
• ACC members can ‘earn’ 240€: cost = 1.000€, but subsidized by KMO
Portefeuille Sectorfonds & Betaald Educatief Verlof
• Next session in Feb 19; 3 participants so far >< we need 6
Events: A 5 day workshop ‘Prevention Advisor’

113. • At AP Hogeschool Antwerp
• Supported by ACC/Custo
• For students & professionals
• Benefits for ACC members
Content Mktng: Postgraduate Content Mktng

114. Exchange sessions with UBA Expert Communities:
1. “Excellence in B2B CM for the EC B2B – Feb 22 – by Bart L and Koen DN
2. “Video & SEO? So different, yet so complimentary” – June 4 – by Sam B (SB) & Floris L (HH)
3. “Learnings from Cleveland” – 17 Oct – Koen D
4. “How to create a powerful content hub?” – Jan ‘19 – by Hans DL + Intracto + MM and by Air + BMW +
Newsmaster
5. “8 Rules for groundbreaking native advertising” – March ‘19– by Bart L & Pieter V
6. “How to re-brand/re-position successfully through CM” – TBC– by Olivier VdS
Training sessions for UBA Academy (always from 13.30 to 17.00):
1. “How to apply CM techniques in Internal Communication?” – 12 Sept – Michel L & Karen
2. “Social Media & Content Marketing” – 22 Oct – Tom B
3. “ROI & Content Marketing Reporting”– 10 Dec – Pieter V & Michel L
4. Client Briefing Content Marketing – 22 Oct ‘19 – Jef DB
We offer trainings on content marketing
@UBA

115. Content Marketing workshops with bpost

116. WE CELEBRATE

117. NEW: PARTNER MM AGENCY OF THE
YEAR

118. NEW: MARKETING LEADERSHIP AWARDS

121. • Celebration of the best Activation Cases
• Two Juries: creatives and clients
• Indicator for the international Festivals
• Cancelled due to corona
Best of Activation Awards

122. • Introduced by Custo & ACC in 2018
• In association with BOA Awards
• 2 Categories: Strategy & Craftsmanship
• 2 Juries: Clients & Craftsmen
• Cases are being judged (online + offline)
• Shortlisted cases & winners will appear in Annual
Best of Content Awards

123. • ACC guides Jury process
• ACC gives trainings on “how to write a winning case”
• ACC co-organizes learning moments
• ACC agencies get 10% discount on cases
• 2020 edition cancelled due to corona
Partner of the Best Event Awards

124. • Promotes and celebrates best ww events
• 3 day festival with content and showcases
• ACC is represented in Advisory Board & Jury
• ACC members get rebates on their subscription
Partner of the BEAWORLD Festival & Awards

125. • To promote Creative Thinking, not just effectiveness
• For strategy with strongest transformational impact
• Chosen by ACC members of the Effie Jury
• Handed out at the Effie’s
Initiator of the Strategic Shift Awards
@Effies

126. • Belgian Jury members in Cannes
present the hottest cases and their
experiences
• Targeted to young people who couldn’t
attend Cannes
• But like to party as in Cannes
• Edition 8: canceled due to corona
St-Canneke: straight from Cannes Festival

127. WE COMMUNICATE

128. • Sign in: www.accbelgium.be => About us => Newsletter
• Overview of ACC initiated projects
• Links to subscription- or download pages
A monthly Newsletter

129. An accurate website

130. Targeted mails & groups

131. Follow us on Social Media

132. Follow us on Social Media

133. For Custo: Content Talk Newsletter & Blog

134. Content Talk Specials

135. HOW TO BECOME A MEMBER?

136. Submit a file with the following elements:
Signed ACC Charter with declaration regarding bankruptcy, RSZ, VAT, rejection bribery, adherence to conventions
JEP, …
Last years’ balance sheet
CV ceo + 2 references of clients/suppliers/ceo’s other agencies
‘Peer’ check among existing members of main discipline
Possible issues will be handled by Ethical Committee
Measures in case of disloyal Members:
Abuses can be reported at ‘Red Line’
Issues will be handled by Ethical Committee
How to become an ACC member?

137. Fees are based on last year’s gross margin

138. THAT’S IT FOR NOW

139. FEEL FREE TO ADD, STEEL, COPY,
ADAPT, CHANGE, IMPROVE, …

140. BUT PLEASE, DO IT WITH RESPECT
AND COMMON SENSE

141. Thanks!

142. In order to call oneself a Content Marketing agency; carry the label of
content-expertise and become an active member of the EC Content
Marketing, a candidate agency:
• Should be a standalone entity (not a sales house or a printing company)
• Should derive the largest part of its income from content
• Should handle creation & execution of content strategies
• Should have multi channel expertise & minimum 3 clients
• Should either exist 3 years or be lead by a manager with +5 years expertise
Supplementary conditions for Custo-members

143. • A survey conducted by KOAN LAW and ACC learns that:
• Only 30% of ACC members are in order with Privacy Policy mentions
• Only 40% of ACC members are in order with Cookie Policy
• Only 53% of ACC members are in order with Cookie Banners
• ACC & KOAN Law organize a workshop ‘GDPR 1 year later’
• What are the risks on on compliancy?
• How to react to a client asking for an audit?
• How to make a jumpstart of to set things straight
• Legal issues in digital marketing and e-Privay Regulation update
• When & Where?: June 26th 13.30 – 17.30 at KOAN LAW – free session
• Presentations available on ACC-site
Workshop: GDPR 1 year later

144. • A Festival/Congress for everyone working
in the creative industry
• A showcase of creative solutions for tomorrow’s challenges
• Insights from creative industry leaders and trendsetters
• Brought to you by ‘our Belgians abroad’
• Former colleagues bringing home their inspiring insights from abroad
• Talented Belgians who are very successful abroad
™ BE by ACC

146. ACC visits News City/DPG Media (02/04)
CANCELLED

147. (Milan, 6-10/07)

148. • Quantitative Survey with Trendwolves
• Average job satisfaction in our agencies (7,14/10) is
higher than average (6,79/10)
• Round Table with industry experts:
• Karen Wouters / Antwerp Management School
• Philippe Bailleur / Living Systems Coaching
• Thierry Lescrauwaet / UQ Talents
• Geert Smets / Deloitte
Their knowhow is available for ACC members
We studied the Millennials in our sector