7 Breakthrough Instagram Tips for Jewelers

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• Instagram Intro
• Algorithm and Biz Profiles
• How to hashtag your way to #success
• How to make your picture REALLY worth
1,000 words
• The steps to film an insta-video
blockbuster
• How to integrate Instagram into your
marketing
Today You’ll Learn:

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About me….retail experience....and my passion for SM

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Retail Success!

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What is Instagram?
• Mobile app – iPhone, Android,
Windows
• Photo and video based
• Transform photos
• Social networking platform
• Several 3rd party apps available

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Ways to Use
• Photo editing
• Video recording/
editing
• Networking
• Market research
• Marketing & PR
• Selling

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Increased Engagement!
• Engagement with brands on IG
is…
• 10 times higher than Facebook
• 54 times higher than Pinterest
• 84% higher than Twitter
Source: Forrester

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New Algorithm

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Instagram Business Pages
• Be recognized as
a biz on IG
• Connects to FB
biz page
• Unlocks Insights
• Ability to
promote posts

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Insights
Iconosquare.com

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Promote
• Pick post, add a
button
• Select audience

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#1: Hashtags

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Hashtag Your Way to Success
• Heycrystalmedia.com/blog
• “What the Heck is a Hashtag?”

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Hashtag Your Way to Success
• Location: #carlsbad #carlsbadca
#socal
• Events/Timely: #RnRSF (rock and
roll SF) #smallbusinesssaturday
• Popular: #tbt #flashbackfriday
#selfiesunday
• Emotions: #love #happy
• Categories: #ring #summer #red

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How Many #’s?
• 10-15…
• Research
influencers in
your area/
industry
• Track results

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Use of Local Hashtags

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Tool to Save Time: LetsTag

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Tool to Save Time: TopTags

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Note: If Syncing, Keep #’s
Off of Facebook

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#2: Make Your Pictures
Worth 1,000 Words

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Wordswag.co

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Wordswag.co

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Spark Post

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Spark Post

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Boomerang

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#3: Tell Stories and Relate
to Audience

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#4: Film an Insta-Video
Blockbuster

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• Up to 60 seconds, can be:
• Owner/staff talking about
items/what’s new
• Sharing sales and deals
• Events
• Slideshows
• Question & answers
• Contest details
Film an Insta-Video Blockbuster

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Flipagram

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Hyperlapse

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#5: Integrate Instagram
Into Your Marketing

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• Strategy comes
from goals –
what are your
goals?
• Are customers
using IG? Be
where your
customers are!
Marketing Strategy

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• How are you going to find
customers and connect with
them?
• Content – what will you post?
• Frequency – how often?
• Integrate
Marketing Strategy

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Integrate Into Events/Holidays

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Embed

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Promote Your Profile
• In-store signage
• Emails
• Link on website
(Badge)
• Social media,
cross promote

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Integrate
Your Brand

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#6: Find Top Content, Be
Consistent

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#7: Instagram Ads

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Instagram Ad…Through Facebook

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Instagram Ad…Through Facebook
• Ran 4 days
• 528 likes
• $.05 per
engagement
• Reach 2864
• $24.63 spent
• Product sold out!

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Indie Retail Success!
• We beat our sales by $140,000 from
last year! (up 75%)
• $190K 2015
• $330K 2016!
• (Down $50K in May)

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I can help – picture (but remove Social Edge)

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But what about my online lisEngs?

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It’s why Get Listed – add in GL
World logos from GL

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Get Listed

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$2500+ for SE
$1497 for GL
= $3997 Value

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• 15 Post Inspirations for Jewelers
• 10 Post Templates
• 15 Jeweler Quotes
• 13 Holiday and Sale Templates
• Quote Graphics
• BONUS VALUE: $594
Conference Bonus!

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Take acEon on your markeEng today slide with the bundle price and their
savings and their bonuses