New way to conduct ethnographic market rerecah projects

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SynapsesQuali
Dig in dedicated targets – communities or generations

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SynapsesQuali
FROM CLASSIC
ETHNO
TO MORE ENGAGED
and COLLABORATIVE
approaches
Ethnographic approaches aligned with
current way of behaving and communicating

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SynapsesQuali
Step 1: Enter in real life of dedicated
subgroups
 Either through existing social networks
 And/or though our own web or mobile platforms
Step 2: face-to-face contact with most
interesting profiles
 In-depth check of specific topics
 and/or accompanying them on their ‘places’
 And/or co-creation
How ?

4. Dedicated Facebook secret group
(or other individual existing social network, like WhatsApp)
(e.g. journey map of STIB users)
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5. Dedicated Facebook secret group
Possibility to conduct ethnographic research among dedicated sub-groups and
communities
(e.g. soft drinks U&A among North African population)
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6. 6Mobile app (smartphone & tablets, offline and online)
to dig instantaneously into customer experiences.
e.g. point of sales evaluation

7. 7Online blog – diary
(lay-out adaptable to brand or topics to be covered)
(e.g. ‘heating systems of tomorrow’ - co-creation with engaged customers)

8. Phone interview on Web secured platform
File – sharing (doc, image, video, audio)
Concept test –pre or post test Communication– New product development
(e.g. testing of several web tools: car insurance simulation tool / investment
fund finder tool)
8Share room

9. 9Online Chatroom (online, pc/tablets/smartphones)
Real-time Text Chat with different respondents
images or videos – sharing
Background color and fonts adaptable to brand codes
Accessible to clients
Screen of the moderator
Screen of the respondent

10. 10Online Chatroom (online, pc/tablets/smartphones)
Other option of chatroom
Accessible via pc or mobile

11. ALL Mobile and Online tools can be USED & ANALYSED in 6 EU
LANGUAGES (EN, F, NL, D, SP, I)
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Why working with us ?
Team of passionate and multi cultural Quali Experts, mixing social science
background, specialised in ethnographic approaches and digital usage
Transforming collected Insights in business opportunities
Highly flexible and fast research process
Don’t hesitate to contact us:
synapses@synapsesquali.com
+32(0)2/7599199