SlideShare une entreprise Scribd logo
+
SynapsesQuali
Dig in dedicated targets – communities or generations
2
SynapsesQuali
FROM CLASSIC
ETHNO
TO MORE ENGAGED
and COLLABORATIVE
approaches
Ethnographic approaches aligned with
current way of behaving and communicating
3
SynapsesQuali
Step 1: Enter in real life of dedicated
subgroups
 Either through existing social networks
 And/or though our own web or mobile platforms
Step 2: face-to-face contact with most
interesting profiles
 In-depth check of specific topics
 and/or accompanying them on their ‘places’
 And/or co-creation
How ?
Dedicated Facebook secret group
(or other individual existing social network, like WhatsApp)
(e.g. journey map of STIB users)
4
Dedicated Facebook secret group
Possibility to conduct ethnographic research among dedicated sub-groups and
communities
(e.g. soft drinks U&A among North African population)
5
6Mobile app (smartphone & tablets, offline and online)
to dig instantaneously into customer experiences.
e.g. point of sales evaluation
7Online blog – diary
(lay-out adaptable to brand or topics to be covered)
(e.g. ‘heating systems of tomorrow’ - co-creation with engaged customers)
Phone interview on Web secured platform
File – sharing (doc, image, video, audio)
Concept test –pre or post test Communication– New product development
(e.g. testing of several web tools: car insurance simulation tool / investment
fund finder tool)
8Share room
9Online Chatroom (online, pc/tablets/smartphones)
Real-time Text Chat with different respondents
images or videos – sharing
Background color and fonts adaptable to brand codes
Accessible to clients
Screen of the moderator
Screen of the respondent
10Online Chatroom (online, pc/tablets/smartphones)
Other option of chatroom
Accessible via pc or mobile
ALL Mobile and Online tools can be USED & ANALYSED in 6 EU
LANGUAGES (EN, F, NL, D, SP, I)
11
12
Why working with us ?
Team of passionate and multi cultural Quali Experts, mixing social science
background, specialised in ethnographic approaches and digital usage
Transforming collected Insights in business opportunities
Highly flexible and fast research process
Don’t hesitate to contact us:
synapses@synapsesquali.com
+32(0)2/7599199

Contenu connexe

Dernier

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
atinukehassan87
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
ayush20231
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 

Dernier (20)

The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
 
Case Study- Canadian Korean Honey Market_.pdf
Case Study- Canadian Korean Honey Market_.pdfCase Study- Canadian Korean Honey Market_.pdf
Case Study- Canadian Korean Honey Market_.pdf
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundation
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative Direction
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

En vedette (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Synapses quali ethno tools

  • 1. + SynapsesQuali Dig in dedicated targets – communities or generations
  • 2. 2 SynapsesQuali FROM CLASSIC ETHNO TO MORE ENGAGED and COLLABORATIVE approaches Ethnographic approaches aligned with current way of behaving and communicating
  • 3. 3 SynapsesQuali Step 1: Enter in real life of dedicated subgroups  Either through existing social networks  And/or though our own web or mobile platforms Step 2: face-to-face contact with most interesting profiles  In-depth check of specific topics  and/or accompanying them on their ‘places’  And/or co-creation How ?
  • 4. Dedicated Facebook secret group (or other individual existing social network, like WhatsApp) (e.g. journey map of STIB users) 4
  • 5. Dedicated Facebook secret group Possibility to conduct ethnographic research among dedicated sub-groups and communities (e.g. soft drinks U&A among North African population) 5
  • 6. 6Mobile app (smartphone & tablets, offline and online) to dig instantaneously into customer experiences. e.g. point of sales evaluation
  • 7. 7Online blog – diary (lay-out adaptable to brand or topics to be covered) (e.g. ‘heating systems of tomorrow’ - co-creation with engaged customers)
  • 8. Phone interview on Web secured platform File – sharing (doc, image, video, audio) Concept test –pre or post test Communication– New product development (e.g. testing of several web tools: car insurance simulation tool / investment fund finder tool) 8Share room
  • 9. 9Online Chatroom (online, pc/tablets/smartphones) Real-time Text Chat with different respondents images or videos – sharing Background color and fonts adaptable to brand codes Accessible to clients Screen of the moderator Screen of the respondent
  • 10. 10Online Chatroom (online, pc/tablets/smartphones) Other option of chatroom Accessible via pc or mobile
  • 11. ALL Mobile and Online tools can be USED & ANALYSED in 6 EU LANGUAGES (EN, F, NL, D, SP, I) 11
  • 12. 12 Why working with us ? Team of passionate and multi cultural Quali Experts, mixing social science background, specialised in ethnographic approaches and digital usage Transforming collected Insights in business opportunities Highly flexible and fast research process Don’t hesitate to contact us: synapses@synapsesquali.com +32(0)2/7599199