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Synapses quali ethno tools

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SynapsesQuali
Dig in dedicated targets – communities or generations

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2
SynapsesQuali
FROM CLASSIC
ETHNO
TO MORE ENGAGED
and COLLABORATIVE
approaches
Ethnographic approaches aligned with
curre...

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3
SynapsesQuali
Step 1: Enter in real life of dedicated
subgroups
 Either through existing social networks
 And/or thoug...

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Synapses quali ethno tools

  1. 1. + SynapsesQuali Dig in dedicated targets – communities or generations
  2. 2. 2 SynapsesQuali FROM CLASSIC ETHNO TO MORE ENGAGED and COLLABORATIVE approaches Ethnographic approaches aligned with current way of behaving and communicating
  3. 3. 3 SynapsesQuali Step 1: Enter in real life of dedicated subgroups  Either through existing social networks  And/or though our own web or mobile platforms Step 2: face-to-face contact with most interesting profiles  In-depth check of specific topics  and/or accompanying them on their ‘places’  And/or co-creation How ?
  4. 4. Dedicated Facebook secret group (or other individual existing social network, like WhatsApp) (e.g. journey map of STIB users) 4
  5. 5. Dedicated Facebook secret group Possibility to conduct ethnographic research among dedicated sub-groups and communities (e.g. soft drinks U&A among North African population) 5
  6. 6. 6Mobile app (smartphone & tablets, offline and online) to dig instantaneously into customer experiences. e.g. point of sales evaluation
  7. 7. 7Online blog – diary (lay-out adaptable to brand or topics to be covered) (e.g. ‘heating systems of tomorrow’ - co-creation with engaged customers)
  8. 8. Phone interview on Web secured platform File – sharing (doc, image, video, audio) Concept test –pre or post test Communication– New product development (e.g. testing of several web tools: car insurance simulation tool / investment fund finder tool) 8Share room
  9. 9. 9Online Chatroom (online, pc/tablets/smartphones) Real-time Text Chat with different respondents images or videos – sharing Background color and fonts adaptable to brand codes Accessible to clients Screen of the moderator Screen of the respondent
  10. 10. 10Online Chatroom (online, pc/tablets/smartphones) Other option of chatroom Accessible via pc or mobile
  11. 11. ALL Mobile and Online tools can be USED & ANALYSED in 6 EU LANGUAGES (EN, F, NL, D, SP, I) 11
  12. 12. 12 Why working with us ? Team of passionate and multi cultural Quali Experts, mixing social science background, specialised in ethnographic approaches and digital usage Transforming collected Insights in business opportunities Highly flexible and fast research process Don’t hesitate to contact us: synapses@synapsesquali.com +32(0)2/7599199

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