Break free from legacy thinking and break through to the future of TV planning.

1. © 2020 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Advertising Cloud
New TV Planning Platform
New TV Planning Capabilities
Welcome to a New Era of TV Planning
Plan Variations
& Analysis
Robust User
Experience
Fully Automated
Workflows
Advertisers can now create
multiple variations of a plan,
easily compare KPI trade-offs,
and order the optimal plan to
meet their objectives.
All directly within Adobe
Advertising Cloud.
Reduce time spent planning TV
campaigns, while ensuring
increased efficiency and
performance.
Adobe Advertising Cloud
Quickly generate
multiple plan variations
for comparison and
analysis, then select the
optimal plan to order
An unparalleled user
experience built to match
stakeholders’ operational
and financial needs
Multiple partners
natively integrated to
deliver fully automated
workflows for in-
platform planning,
ordering, and execution

2. © 2020 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Planning Efficiency Financial FlexibilityEnd-to-End AccessData-Driven Planning
The TV RFP and planning
process often has tight
turnarounds, and current
tools are inefficient and time
consuming
TV teams often have their
own rate card and finance
workflows that aren’t
supported in software
The end-to-end TV buying
experience is fragmented and
often still requires picking up
the phone
TV planning and buying
processes still underutilize
the power of data (especially
high-value first-party data)
Market
Problem
Adobe
Solution
New
TV Planning
Feature
Details
Users can generate multiple
plan variations, quickly and
compare them, and select the
optimal plan for ordering
Advertising Cloud user
experience has been
redesigned from user
research and testing to match
stakeholder needs, including
custom input details
Advertising Cloud is
integrated with multiple
partners to deliver fully
automated in-platform
planning, ordering, and
execution workflows
Data ingestion into
Advertising Cloud allows for
accurate panel matching to
incorporate factors like
seasonality and best target
your audience.
• Plan comparison and
duplication
• Duplication of plan inputs
and details
• Network/daypart/day
analysis of each plan with
expected delivery
• Custom view creation
• Email notifications of plan
delivery
• Activation of multiple
plans at the same time
• Flexible audience lenses
• Pulse flighting controls
• Plan editing that allows
advertisers to input
details that are not
reflected in their offline
negotiations
• Uploading and sharing of
private rate cards
Native integrations with:• Vizio database with
seasonal historical data
• Base plan analysis and
comparison
• Incremental reach
planning algorithm
Break Free from Legacy Thinking and
Break Through to the Future of TV Planning
One Holistic View of Your Customer Matched and Modeled for TV For One Connected Experience
Mobile Display
Linear TV Audio Connected TV
Desktop VideoAddressable TV
Searc
h
DOOH
Build, Compare, Order, Analyze