The document introduces the CASTLE Principles, which are Courage, Authenticity, Service, Truthfulness, Love, and Effectiveness. It states that living by these six principles for 30 days will inspire others and change one's life. Each principle is then defined in one to two sentences. It concludes by stating that living the CASTLE Principles will help one become an inspiring leader who inspires positive change in families, organizations, and communities.

1. THE
CASTLE®
PRINCIPLES
Live these six Principles for 30 days, and you will
change your life, because you will become an inspired
person, who inspires others. And people love others
whom they find inspiring.
© 2017 The Secretan Center Inc. - www.secretan.com 1
By Lance Secretan, founder and CEO, The
Secretan Center Inc. www.secretan.com,
@secretan

2. The CASTLE®
Principles
© 2017 The Secretan Center Inc. - www.secretan.com 2

3. CASTLE® is an
acronym for….
© 2017 The Secretan Center Inc. - www.secretan.com 3
Courage
Authenticity
Service
Truthfulness
Love
Effectiveness

4. Let’s review
them…..
© 2017 The Secretan Center Inc. - www.secretan.com 4
Courage
“Reaching beyond the
boundaries of our
existing limitations,
fears, and beliefs.”
It all begins with Courage. We can't
change anything, say sorry, or "I
love you”, or change the world,
without Courage. Followers love
courageous leaders.

5. Let’s review
them…..
© 2017 The Secretan Center Inc. - www.secretan.com 5
Authenticity
“Being genuine, transparent
and aligned with our inner
voice in all aspects of life.”
We are Authentic when what we
think, what we say, what we feel,
and what we do, are aligned—the
alignment of the mind, mouth, heart
and feet. Followers love Authentic
leaders.

6. Let’s review
them…..
© 2017 The Secretan Center Inc. - www.secretan.com 6
Love
“Relating to others by
touching their hearts in
ways that add to who we
both are as persons.”
We are afraid to use the word
"love" in the workplace, and yet we
all yearn to be Loved in every part
of our lives—including our work.
Followers love compassionate and
caring leaders.

7. Let’s review
them…..
© 2017 The Secretan Center Inc. - www.secretan.com 7
Service
“Willing and actively
supporting the good of
the other.”
The first responsibility of a leader is to
Serve others—employees, customers,
shareholders, vendors, communities—
all those who are stakeholders and
whose lives we touch. Followers love
servant leaders.

8. Let’s review
them…..
© 2017 The Secretan Center Inc. - www.secretan.com 8
Truthfulness
“Being honest and transparent in
all thoughts, words, and actions.”
It is hard to find the Truth—in business
plans, budgets, expense reports, tax
returns, resumes, performance reviews
or marketing, but when the Truth is
told—in an inspiring way—it is like a
breath of fresh air. Followers love
Truthful leaders.

9. Let’s review
them…..
© 2017 The Secretan Center Inc. - www.secretan.com 9
Effectiveness
“Achieving desired outcomes
successfully.”
When we are Effective we increase
our chances of achieving our
dreams, in all aspects of our lives,
through greater levels of mastery—
as leaders and as human beings.
Followers love competent leaders.

10. WhenweLIVEtheCASTLE®Principles,webecomeinspiringleaders,
who,asaresult,inspireothers,whobuildinspiringfamilies,
organizationsandcommunities,andthereforechangetheworld.
© 2017 The Secretan Center Inc. - www.secretan.com 10

11. The CASTLE® Principles
are the Core Idea of
“The Flame” in Higher
Ground Leadership®
© 2017 The Secretan Center Inc. - www.secretan.com 11
Lance Secretan
CEO and Founder of The Secretan Center Inc.
www.secretan.com

12. You might also be interested in:
Becoming Certified as a Higher Ground
Leadership® Pathfinder
© 2017 The Secretan Center Inc. - www.secretan.com 12

13. …or perhaps…
A unique experiential
learning event in the
Rocky Mountains:
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