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Demystifying
Website Performance and
Its Impact on Revenue
Stewart McGrath, CEO and Co-founder of section.io
© 2016 Magento, Inc. Page | 2
Agenda
• Definition of website performance
• How performance impacts revenue
• How to measur...
What is website performance?
• Page load time
• Conversion rate
• Bounce rate
• Ability to handle traffic spikes
(scalability)
at any scale
Amazon lost 1% in
sales for every
additional 100ms
in page load time.
Walmart found
page speeds of 1-
2 seconds are
twice ...
How do you know your site is slow?
It feels slow
Use a stopwatch
Synthetic measures
• Pingdom,
Webpagetest, Gomez
Real use...
Metrics to Measure Performance
Visually Complete Fully Loaded
Page Load TimeStart Render Time
< 1 second Start Render Time
2-3 seconds Visually
Complete
Good website performance
looks like…
• Over 50% of mobile users
abandon a site that takes
>3 seconds to load
• On Black Friday 2016,
mobile accounted for 55%
o...
Little Wins to Improve Magento Site Performance
Manage 3rd
Party
JavaScript
on site
Image
optimization
Remove
unnecessary
...
BIG WINS
FOR OPTIMAL
PERFORMANCE
• Caching
• Use a Content Delivery Network
• Varnish Cache recommended for Magento
• Upgrade to HTTP/2
• Faster and bonus ...
Caching: Storing parts of your page on a caching
server or CDN so requests don’t need to go back to
your website server.
V...
Caching: Storing parts of your page on a caching
server or CDN so requests don’t need to go back to
your website server.
V...
Visitor #1 Cache Website server
Visitor #2
Visitor #1 Cache Website server
Visitor #2
And so on…
Magento recommends open-source
software Varnish Cache for optimal
performance.
Download and install yourself or connect to...
Content Delivery Network: Servers all over the globe
bring content closer to visitors.
Website server
CDN caches
CDN cache...
Case Study: Adore Beauty
• Online beauty store
• Used in-depth data and New Relic to pinpoint performance issues
Improveme...
Results
• Viewed 9.4% more product pages
• Reached checkout page 15.5%
more often
• Reached checkout success page
16.5% mo...
“We didn’t believe the results at first, so we asked
section.io to leave the A/B Testing on for a
number of weeks and each...
What we learned:
• What website performance means
• How performance impacts revenue
• Metrics and programs to measure your...
Get Started:
• Get the section.io Instant Global Cache Extension for Magento 2 at:
get.section.io/Magento2
• Contact secti...
Demystifying Website Performance and Its Impact on Revenue
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Demystifying Website Performance and Its Impact on Revenue

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In this presentation we review website performance and how it impacts ecommerce sites, specifically those using Magento. We define website performance and give tips on how to speed up websites.

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Demystifying Website Performance and Its Impact on Revenue

  1. 1. Demystifying Website Performance and Its Impact on Revenue Stewart McGrath, CEO and Co-founder of section.io
  2. 2. © 2016 Magento, Inc. Page | 2 Agenda • Definition of website performance • How performance impacts revenue • How to measure your website performance • Metrics to use • Achieving better website performance • Little wins • Big Wins • Caching and CDNs • Adore Beauty case study
  3. 3. What is website performance?
  4. 4. • Page load time • Conversion rate • Bounce rate • Ability to handle traffic spikes (scalability)
  5. 5. at any scale
  6. 6. Amazon lost 1% in sales for every additional 100ms in page load time. Walmart found page speeds of 1- 2 seconds are twice as likely to convert as speeds of 3-4 seconds.
  7. 7. How do you know your site is slow? It feels slow Use a stopwatch Synthetic measures • Pingdom, Webpagetest, Gomez Real user monitoring • New Relic, section.io ✓ ✓ ✗ ✗
  8. 8. Metrics to Measure Performance Visually Complete Fully Loaded Page Load TimeStart Render Time
  9. 9. < 1 second Start Render Time 2-3 seconds Visually Complete Good website performance looks like…
  10. 10. • Over 50% of mobile users abandon a site that takes >3 seconds to load • On Black Friday 2016, mobile accounted for 55% of page visits and 36% of total sales. Don’t forget about mobile!
  11. 11. Little Wins to Improve Magento Site Performance Manage 3rd Party JavaScript on site Image optimization Remove unnecessary CSS code
  12. 12. BIG WINS FOR OPTIMAL PERFORMANCE
  13. 13. • Caching • Use a Content Delivery Network • Varnish Cache recommended for Magento • Upgrade to HTTP/2 • Faster and bonus of improved security • Choose a good hosting provider • Modern hardware, HTTP/2 capabilities, Magento- specific considerations BIGWINS
  14. 14. Caching: Storing parts of your page on a caching server or CDN so requests don’t need to go back to your website server. Visitor #1 Cache (Empty at this point) Website server
  15. 15. Caching: Storing parts of your page on a caching server or CDN so requests don’t need to go back to your website server. Visitor #1 Cache Website server
  16. 16. Visitor #1 Cache Website server Visitor #2
  17. 17. Visitor #1 Cache Website server Visitor #2 And so on…
  18. 18. Magento recommends open-source software Varnish Cache for optimal performance. Download and install yourself or connect to a CDN to run for you.
  19. 19. Content Delivery Network: Servers all over the globe bring content closer to visitors. Website server CDN caches CDN caches Visitor browsers Visitor browsers Visitor browsers
  20. 20. Case Study: Adore Beauty • Online beauty store • Used in-depth data and New Relic to pinpoint performance issues Improvement
  21. 21. Results • Viewed 9.4% more product pages • Reached checkout page 15.5% more often • Reached checkout success page 16.5% more often • Resulted in consistently higher revenue
  22. 22. “We didn’t believe the results at first, so we asked section.io to leave the A/B Testing on for a number of weeks and each week the results came back the same. Their technical expertise is impressive, but more importantly we are impressed with having more money in the bank!” - Kate Morris CEO and Founder Adore Beauty
  23. 23. What we learned: • What website performance means • How performance impacts revenue • Metrics and programs to measure your performance • Steps to take to improve performance • How caching and Content Delivery Networks impact performance
  24. 24. Get Started: • Get the section.io Instant Global Cache Extension for Magento 2 at: get.section.io/Magento2 • Contact section.io: sales@section.io, @section.io • Download our guide to improving performance and scalability for Magento: get.section.io/MagentoGuide

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