1. Comment on Targets efforts to predict shopper behavior. Do you have any concerns? Are there
any ethical issues?Over the past two decades, the science of habit formation has become a major
field of research in neurology and psychology departments at hundreds of major medical centers
and universities..." Business schools teach their graduates about predicting shopping habits.
When a psychologist, statistician, or economist uses personal data to study decision-making
should they first get permission from people to use their data?