The document introduces ITC's new hair care product line called Silk & Smooth, launched in September 2007. The line includes shampoo, conditioner, and serum made with herbal extracts and developed by ITC scientists. It targets young customers and addresses various hair problems. The product varieties include treatments for color-damaged hair, total hair damage from pollution/UV rays, and anti-hair fall solutions made with oils like sweet almond, macadamia, and Brazil nut. The document discusses packaging, pricing, promotion strategies through TV, newspapers, websites, and offers like buy-one-get-one-free. It positions Silk & Smooth as a solution for hair problems and competitor to Pantene.

1. ITC
PRESENTS
Silk & Smooth
“A ultimate hair problems solutions”

2. INTRODUCTION
In September 2007, ITC
launched ‘silk & smooth’
hair care products
comprising shampoo,
conditioner, and serum.
The ‘silk & smooth’ range
combines the goodness
of herbal. It has been
developed by scientist at
the ITC R&D centre. The
Fragrance, aesthetic and
packaging have been
developed in
collaboration with
European specialists.
It’s target at
the young customer.

3. Product variety
1. Colour Damage Repair
Presenting Silk & Smooth
range , made by
combining sweet Almond
Nut oil and restore system
It repairs damage
caused due to colouring
& harsh UV rays, leaving
your hair softer and
compared to normal hair. 6
x coloured Hair protection
Silk & Smooth
A hair “problems
solution”
for
Colour damage
repair

4. Total Damage Control
Formulated for hair that is
damaged due to pollution
and harsh UV rays, Silk &
Smooth Total Damage
Control provides long lasting
UV protection that gives you
up to 6 times stronger hair.
Made by combining exotic
Macadamia Oil and unique
hair restore system, Silk &
Smooth’s shampoo-
conditioners make your hair
shinier & stronger. Get silky
smooth, bouncy hair every
day with the new range of
Silk & Smooth's Total Hair
Damage Shampoos.
Silk & Smooth
A ultimate hair problems
solutions
For
Damage control

5. Anti Hair Fall
Made by combining
Exotic Brazil Nut Oil
and Advanced Restore
Technology, Silk &
Smooth's Anti Hair Fall
Shampoos reduces
hairfall by 90%, thereby
making your hair 6
times stronger.
Formulated for weak
hair to protect them
against hair fall, Silk &
Smooth's Anti Hair Fall
conditioner and serum
gives you smoother
hair that detangles
without any effort.

6.  Quality Herbal Shampoo
 Quantity 6ml, 80ml, 150ml, 250ml
 Price 1Rs, 75Rs, 140Rs, 275Rs
 Packaging In a bottle, Pouch
 Use for All people
 Place All over India

7. Advertisement : Though T.V, Newspaper , Holdings,
W Website
Direct Marketing : Wholesaler, retailer, Shopping malls,
Online shoping
Sales promotion : 150ml Conditioner free with 250ml
s shampoo,
• 1 small shampoo pouch free with
• ITC Fiama Di Wills Shop
• Door to door service
• Trial pouch free with Magzines
• Discount with 5% on 80ml, 15% on
1 150ml, & 30% on 250ml
PROMOTION

8. COMPETITORS
Silk & Smooth Pantene

9. QUALITY