If your business is new to the PPC Search Engine market, XML PPC feed is the best for you.The ads in this campaign are posted at the very top and down the right side of PPC Search Engine results thus serving as the best option for regular revenue with the added advantages of driving minimum traffic to your website offerings.

1. XML PPC feeds in the search advertising market
XML PPC feed is a simple, lightweight and flexible way to distribute Pay Per Click text
advertisements on web search engines. XML PPC feeds are used in the search advertising
market, where search advertising is syndicated to the publisher's content. In this campaign, a
publisher will request an ad or a query by passing a set of targeting parameters to the search
syndication ad network. Based on the targeting parameters in the query, XML search engines
will return relevant ads quickly back to the publisher to display on their search engines. If the
user clicks on one of the text ads returned, the network pays the publisher on a cost-per-click
(CPC) basis. Surely, this campaign can be a good source of revenue for the publishers.
Large volume affiliates who require search result listings or listings that require full
customization can use XML PPC feeds for placing their ads on PPC Search Engines. These feeds
are proving to be beneficial for many businesses and these can also be optimized based on the
requirement. Whenever a feed page is shown up in a search result and a visitor clicks on it they
are directed to the website, and the website owner will be charged for the click.
XML PPC feeds are usually quite a bit less than standard PPC, but are a great way to get your
dynamic URL’s indexed without having to convert them to static urls.
Some of the benefits coming along with this XML PPC feeds are as follows:
 The queries sent are easy to understand and are utilized by all the software industry
market leaders.
 The information coded in XML is easily understandable to the machine can be processed
easily by computers.
 There is no fixed set of tags limited in it. New tags can be created anytime whenever
needed. Fully customizable.
 XML provides a basis for author identification and versioning at the element level. Any
XML tag can contain an unlimited number of attributes such as author or versions in
their feeds.
 It Support multilingual documents and Unicode which is very important for the
Internationalization of applications in Search market.
 Mapping existing data structures like file systems or relational databases to XML is
simple. XML supports multiple data formats and can cover all existing data structures.
 XML documents can contain any possible data type like from multimedia data (image,
sound, and video) to active components (Java applets, ActiveX).

2.  In traditional databases, data records require schemas set up by the database
administrator. But today XML documents can be stored without such definitions,
because they contain Meta data in the form of tags and attributes.
 XML is currently the most sophisticated format for distributed data on the World Wide
Web. It can be seen as one huge XML database on the whole.
 Separates content from presentation. This forms the best form of ad views to attract
internet eyeballs.
If your business is new to the PPC Search Engine market, your site has been redesigned or
launched recently, or you just want people to know who you are, XML PPC feed is the best for
you. The ads in this campaign are posted at the very top and down the right side of PPC Search
Engine results thus serving as the best option for regular revenue with the added advantages of
driving minimum traffic to your website offerings. If you are interested in discussing how you
can earn greater revenue and prospects from your valuable web traffic by placing your ads
them you can engage in this campaign and get maximum profit along with targeted traffic.