Seeking Meta identifies and optimizes valuable niche market segments for your email, mobile, and social marketing campaigns by targeting race, ethnicity, and cultural characteristics.
2. What We Do
Significantly enhance the performance of email, mobile, and social
marketing campaigns.
How?
By identifying, segmenting, and connecting to a persons unique
cultural characteristics.
3. Use Case Scenario
Marketing services provider is looking for methods to
enhance the performance of their email marketing and
Facebook advertising campaigns.
Client has a national health food chain looking to
expand its footprint in competitive metro markets.
4. Use Case – Contd.
Client sends name/email database for custom audience
targeting campaigns. Seeking Meta scans and segments.
Labanese
, 34,299
Vietnamese
, 189,258
Chinese
, 235,879
Persian
, 45,879
Korean
, 136,548
Hispanic
, 178,563
Filipino, 50,8
77
Indian
, 98,952
5. Use Case – Contd.
Seeking Meta cultural campaign manager suggests
targeting Persian New Year as first campaign.
Event profile: Persian New Year
Date:
March 19, 20, 21, or 22
Duration: Three weeks
Suggested campaigns:
Food & Beverage
Sabzeh - (sprouts)
Samanu - (a wheat pudding)
Sib - (apple )
Senjed - (the sweet, dry fruit of the Lotus tree)
Seer - (garlic)
Somaq - (sumac berries ground)
Serk eh - (vinegar)
Floral Retailers
A pot of flowering hyacinth or narcissus
Home Décor
A bask et of painted eggs
A Seville orange floating in a bowl of water
A mirror
Two candlestick s holding a flick ering candle for each child in the family
Pets Stores
A bowl of live goldfish (represents good fortune)
6. Use Case – Contd.
Ad unit: Facebook
Ad unit: Email
Celebrate Persian New Year!
25% off on organic ground
lamb
15% off on locally grown
apples
Targeted products
Targeted subject lines
Targeted images
Targeted geo-demographics
Output: enhanced open, click through, and conversion rates.
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