Presented at BBA(Hons)-IV, 2nd Semester, in University of Sindh Laar Campus, Badin.

1. Apple Inc.
Presented by: Course Facilitator:
Seetal Dr. Azhar Ali Ayaz Pirzado
BBA(Hons)-IV
University of Sindh Laar Campus, Badin 1

2. Road Map
• History
• Company Profile
• Mission & Vision
• Market Share
• SWOT Analysis
• Conclusion
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3. 1974
The idea for Apple
Computers was
BORN
By Steve Jobs & Steve Woziak
1976
First Computer was
SOLD
3

4. 1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs
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5. 1998 1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook
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6. Innovations
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7. Best Global Brands 2013
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8. APPLE SOLD 40 MILLION iPhones LAST YEAR.
110,000 iPhones per days
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9. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue US$215.639 billion (2016)
Area served Worldwide
Headquarter California, United States.
Total number of employees 115,000 (as of July 2015)
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10. Apple’s Mission and Vision Statements
Mission
"Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."
Vision
“We are committed in producing
high quality products and
providing high quality service thus
setting high industry standards for
other competitors.”
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11. $470.94 Bn
Enterprise Value Total GDP
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$285 Bn

12. From Where Apple is Making Money
12
iPod
42%
iPhone
23%
iPad
10%
Apple TV
<1%
Macintosh
Computers
25%

13. Global Market Share
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14. Comparison
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16. Product line
Consumer Electronics:
• iPhone smartphone
• iPad tablet computer
• Mac personal computer
• iPod portable media player
• Apple Watch smartwatchand
• Apple TV digital media
player
Computer Software:
• macOS
• iOS operating systems
• iTunes media player
• Safari web browser
• iLife
• iWork
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Online Services:
• iTunes Store
• iOS App Store
• Mac App Store
• Apple Music
• iCloud

17. Current Growing Products of Apple
iPads
iPhones
Mac book iTV
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18. Apple Inc. Competitors in Computers
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19. Apple Inc. Competitors in Smart Phones
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20. Apple Inc. Competitors in iPads
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21. SWOT Analysis
Strength:
• Faithful customers
• Apple is a leading innovator
in mobile device technology
• Strong financial performance
• Brand reputation
Weaknesses:
• High price
• Further Change in management
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22. SWOT Analysis—Cont’d
Opportunities:
• High demand of iPad mini and
iPhone 6,7 and 7Plus
• iTV launch
• Growth of tablet and smartphone
markets
• Strong growth of mobile
advertising market
Threats:
• Rapid technological change
• 2013 tax increases
• Rising pay levels for Foxconn
workers
• Strong dollar
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23. Conclusion
• For more than 35 years apple has been a trends set company able
to foresee the future of domestic computers and consumers
electronics, it will continuing it because apple’s others name is
innovation and apple know, How to Think Different.
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24. Stay Hungry, Stay Foolish.
Think Different24

25. References—Websites
• http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
• http://www.slideshare.net/marconivr/apple-history
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