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Selling Advertising Successfully on Digital Platforms  Carl White CEO ValueClick Europe
 
US Display Spending By Media Type   *  Jupiter Research,  Online Display Spending 2005-2011 , 7/06
Users struggle with new formats
Investing in the right areas?
Brand advertisers on the fence?
Formats have changed dramatically
Is brand advertising growth being hindered?
Social networking sites-monetisation?
 
 
 
Forget UGC what about AGC?
Is there a role for inventory auctioning?
And then there are new platforms to consider!

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