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Traffic Acquisition &
Lead Generation
through Blogging
Peter Caputa IV
Founder, PC4Media
www.pc4media.net
Internet Marketing Advisor, HubSpot
www.hubspot.com
508 579 6987
pc4media@gmail.com
Why You Shouldn’t Blog?
• Lack of Time
• Not enough interesting topics
• Fear of Criticism
• Competitors & Spammers
• Not Normal for My Business (Finance)
• Who Will Read It?
• I’m not Convinced It’ll Help My Business…
Why You Should Blog…
1. Search Engine
Optimization (SEO)
Machine
2. Host a Conversation
3. Promote Yourself &
Network Online
4. Nurture Relationships &
Capture Leads….
Blog as SEO Machine
1. Keywords in Right Places
2. Target Multiple Keywords
w/ One Page
3. Link Magnet
BLOG as Your Conversation
• A Blog is your 24/7
Networking Event
Where you are the:
– Host
– Expert
– Connector
BLOG as Networking Central
1. Promote Your
Thought
Leadership
2. Guide Prospects
to You
3. Establish
Credibility
BLOG as Lead Nurturer
• Educate & Engage
Prospects
• Calls to Action Placed
Prominently
• Attract them in
through SEO,
blogging, Social
Media. Then, give
them reasons to
share their contact
information and
express their
“interest” to learn
more.
Contact Information
Peter Caputa IV
Founder, PC4Media
www.pc4media.net
Blog: http://www.pc4media.net/blog
Internet Marketing Advisor, HubSpot
www.hubspot.com
508 579 6987
pc4media@gmail.com

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Wbjblogging

  • 1. Traffic Acquisition & Lead Generation through Blogging Peter Caputa IV Founder, PC4Media www.pc4media.net Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 pc4media@gmail.com
  • 2. Why You Shouldn’t Blog? • Lack of Time • Not enough interesting topics • Fear of Criticism • Competitors & Spammers • Not Normal for My Business (Finance) • Who Will Read It? • I’m not Convinced It’ll Help My Business…
  • 3. Why You Should Blog… 1. Search Engine Optimization (SEO) Machine 2. Host a Conversation 3. Promote Yourself & Network Online 4. Nurture Relationships & Capture Leads….
  • 4. Blog as SEO Machine 1. Keywords in Right Places 2. Target Multiple Keywords w/ One Page 3. Link Magnet
  • 5. BLOG as Your Conversation • A Blog is your 24/7 Networking Event Where you are the: – Host – Expert – Connector
  • 6. BLOG as Networking Central 1. Promote Your Thought Leadership 2. Guide Prospects to You 3. Establish Credibility
  • 7. BLOG as Lead Nurturer • Educate & Engage Prospects • Calls to Action Placed Prominently • Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
  • 8. Contact Information Peter Caputa IV Founder, PC4Media www.pc4media.net Blog: http://www.pc4media.net/blog Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 pc4media@gmail.com