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Inspire. Liberate. Achieve. Go Fish! Leadership
Michael Karlsrud EyeWerx www.eyewerx.org
Organizations  exist  to  serve .  Period. Leaders  live  to serve .  Period.
The problem with Leadership is that it is  CONTAGIOUS.
… and if you’re the leader…. Guess what?
It starts with you. “ The secret to outstanding leadership is not in what you convince others to do for you,  but what you inspire them to do through your example .”
“ Leaders   ‘ do ’  people.  Period.”   —Anon.
People   =   Experiences
Experiences   =  Brand.
Your practice is made up of people. People have & give an experience…. Their   experience becomes your brand .
Why should I join your brand?
Fish!
It’s a Fish Market. It’s hot. It’s cold. It stinks.
What  experiences  did you see?
“ The leaders of Great Groups   love  talent   and know where to find it. They   revel  in the talent of others.”   — Warren Bennis &  Patricia Ward Biederman,  Organizing Genius
Organizing Genius  / Warren Bennis  and Patricia Ward Biederman “Groups become great only when everyone in them, leaders and members alike,   is free to do his or her absolute best .” “The best thing a leader can do for a Great Group is to   allow its members to discover their  g reatness .”
“ People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, trust.”   — Howard Schultz, Starbucks  ( IBD /09.05)
U.S.S.  UROPTCL.
Ok, Captain… Now What?
Do You Have  Purpose?
S trengths W eaknesses O pportunities T hreats
Navigate Chart Your Course
“ A Leader is the one who climbs the tallest tree, surveys the entire situation and yells,  ‘Wrong Jungle!’ ” -Stephen Covey
P redetermine a Course of Action L ay Out Your Goals A djust Your Priorities N otify Key Personnel A llow Time for Acceptance H ead into Action E xpect Problems A lways Point to the Successes D aily Review of Your Plan
Get Out of the Way “ The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” -Theodore Roosevelt
Be There.
“ People may admire your talent, charisma and business skill,  but they will not really trust you until you make time to be present for them-  emotionally as well as physically.”
Be There  To Keep The Course ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ A ship in harbor is safe- but that is not what ships are built for.”  - John A. Shedd
Leadership Is a …   Mutual Discovery Process.
Play.
“ You can’t just order creativity  like a lunch special or instill happiness through a program.  To enjoy the many business and human benefits of PLAY,  you need to nurture an environment full of trust and respect, and free of fear.”
Why is PLAY so important?
Play Builds  Relationships
Inspires  Creativity
Creates  Trust
“ One of the best ways for a leader to make someone’s day-or month, or year, or life- is simply to value them.  Simple gestures, such as appreciation and giving people a voice, fulfill emotional needs too often ignored on the job.”
Listen. It is one of the greatest gifts you give one another.
“ The ear of the leader must ring with the voices of the people.” -Woodrow Wilson
Leaders’ “Mt Everest Test” “free to do his or her absolute best” …  “allow its members to discover their greatness.”
Leaders   Listen .  Leaders   Consult .
The “One line of code” Theorem:  All we-“they”-me want is (1) to be   consulted ,   (2) to be   taken   seriousl y ,   (3) a tiny show  of   a pp reciation
Choose Your Attitude.
“ As a leader, your attitudes have a powerful effect on the people who work around you.  What impact do you want to have on others?  You- and you alone- get to choose the attitude that will achieve that impact.”
“ If you control your attitude, you will control your destiny.” -MEK
“ You must  be   the change you wish to see in the world.” Gandhi
What is Your Practice’s  Brand?
What  Stories  Will People Tell About Your Practice?
Market  Power =  Story  Power
“ A key – perhaps  the  key – to leadership is   the  effective communication  of a story.” Howard Gardner   Leading Minds: An Anatomy of Leadership
C ST O* *Chief   Storytelling   Officer
“ Leaders don’t just make products and make decisions.   Leaders make meaning.”   – John Seely Brown
Hard Is Soft Soft Is Hard
“ Hard”  (# s  /“Strategy”/budgets/plans marketing)  Is  Soft   “soft”  (people/Customers/ relationships/culture/execution)  Is  Hard
This is  not  about … “customer centrism” “integrated marketing” etc. etc. etc. It  is  about …
…  sellin’ a whole lotta stuff and having customers go bananas with  love   to the point that they tell every friend they have and then start buttonholing strangers on trains and planes and busses.
  “ How many of you   really   crave   a new Chevy?” NYC/IIR/061205
Why? Because people  BUY  with  EMOTION  and JUSTIFY with LOGIC.
Finally.
Don’t forget the Other 98%- Execution.
“ Never forget  im p lementation  boys. In our work it’s what I call the  ‘ missin g  98 percent ’  of the client puzzle.”   —Al McDonald
“ Never doubt that a small group of committed people can change the  world.   Indeed it is  the only thing that  ever has.”   —Margaret Mead
Thank You! Presentation slides can be found at: www.eyewerx.org
 
 
 
 
 
Be y ond the “Transaction”/ “Satisfaction” Mentalit y “Good hotel”/ “Happy guest”/   “Exceeded Expectations” vs.   “Great  Vacation ”/  “Great  Conference ”/  “Operation  Personal   Renewal ”
“ We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion. Imagination, myth, ritual - the language of emotion - will affect everything from our purchasing decisions to how we work with others.   Com p anies will thrive on the basis of their stories and m y ths .   Companies will need to understand that their products are less important than their stories.”   —Rolf Jensen, Copenhagen Institute for Future Studies
 

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Inspire. Liberate. Achieve. Go Fish!

  • 1. Inspire. Liberate. Achieve. Go Fish! Leadership
  • 2. Michael Karlsrud EyeWerx www.eyewerx.org
  • 3. Organizations exist to serve . Period. Leaders live to serve . Period.
  • 4. The problem with Leadership is that it is CONTAGIOUS.
  • 5. … and if you’re the leader…. Guess what?
  • 6. It starts with you. “ The secret to outstanding leadership is not in what you convince others to do for you, but what you inspire them to do through your example .”
  • 7. “ Leaders ‘ do ’ people. Period.” —Anon.
  • 8. People = Experiences
  • 9. Experiences = Brand.
  • 10. Your practice is made up of people. People have & give an experience…. Their experience becomes your brand .
  • 11. Why should I join your brand?
  • 12. Fish!
  • 13. It’s a Fish Market. It’s hot. It’s cold. It stinks.
  • 14. What experiences did you see?
  • 15. “ The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.” — Warren Bennis & Patricia Ward Biederman, Organizing Genius
  • 16. Organizing Genius / Warren Bennis and Patricia Ward Biederman “Groups become great only when everyone in them, leaders and members alike, is free to do his or her absolute best .” “The best thing a leader can do for a Great Group is to allow its members to discover their g reatness .”
  • 17. “ People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, trust.” — Howard Schultz, Starbucks ( IBD /09.05)
  • 20. Do You Have Purpose?
  • 21. S trengths W eaknesses O pportunities T hreats
  • 23. “ A Leader is the one who climbs the tallest tree, surveys the entire situation and yells, ‘Wrong Jungle!’ ” -Stephen Covey
  • 24. P redetermine a Course of Action L ay Out Your Goals A djust Your Priorities N otify Key Personnel A llow Time for Acceptance H ead into Action E xpect Problems A lways Point to the Successes D aily Review of Your Plan
  • 25. Get Out of the Way “ The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” -Theodore Roosevelt
  • 27. “ People may admire your talent, charisma and business skill, but they will not really trust you until you make time to be present for them- emotionally as well as physically.”
  • 28.
  • 29. “ A ship in harbor is safe- but that is not what ships are built for.” - John A. Shedd
  • 30. Leadership Is a … Mutual Discovery Process.
  • 31. Play.
  • 32. “ You can’t just order creativity like a lunch special or instill happiness through a program. To enjoy the many business and human benefits of PLAY, you need to nurture an environment full of trust and respect, and free of fear.”
  • 33. Why is PLAY so important?
  • 34. Play Builds Relationships
  • 37. “ One of the best ways for a leader to make someone’s day-or month, or year, or life- is simply to value them. Simple gestures, such as appreciation and giving people a voice, fulfill emotional needs too often ignored on the job.”
  • 38. Listen. It is one of the greatest gifts you give one another.
  • 39. “ The ear of the leader must ring with the voices of the people.” -Woodrow Wilson
  • 40. Leaders’ “Mt Everest Test” “free to do his or her absolute best” … “allow its members to discover their greatness.”
  • 41. Leaders Listen . Leaders Consult .
  • 42. The “One line of code” Theorem: All we-“they”-me want is (1) to be consulted , (2) to be taken seriousl y , (3) a tiny show of a pp reciation
  • 44. “ As a leader, your attitudes have a powerful effect on the people who work around you. What impact do you want to have on others? You- and you alone- get to choose the attitude that will achieve that impact.”
  • 45. “ If you control your attitude, you will control your destiny.” -MEK
  • 46. “ You must be the change you wish to see in the world.” Gandhi
  • 47. What is Your Practice’s Brand?
  • 48. What Stories Will People Tell About Your Practice?
  • 49. Market Power = Story Power
  • 50. “ A key – perhaps the key – to leadership is the effective communication of a story.” Howard Gardner Leading Minds: An Anatomy of Leadership
  • 51. C ST O* *Chief Storytelling Officer
  • 52. “ Leaders don’t just make products and make decisions. Leaders make meaning.” – John Seely Brown
  • 53. Hard Is Soft Soft Is Hard
  • 54. “ Hard” (# s /“Strategy”/budgets/plans marketing) Is Soft “soft” (people/Customers/ relationships/culture/execution) Is Hard
  • 55. This is not about … “customer centrism” “integrated marketing” etc. etc. etc. It is about …
  • 56. … sellin’ a whole lotta stuff and having customers go bananas with love to the point that they tell every friend they have and then start buttonholing strangers on trains and planes and busses.
  • 57. How many of you really crave a new Chevy?” NYC/IIR/061205
  • 58. Why? Because people BUY with EMOTION and JUSTIFY with LOGIC.
  • 60. Don’t forget the Other 98%- Execution.
  • 61. “ Never forget im p lementation boys. In our work it’s what I call the ‘ missin g 98 percent ’ of the client puzzle.” —Al McDonald
  • 62. “ Never doubt that a small group of committed people can change the world. Indeed it is the only thing that ever has.” —Margaret Mead
  • 63. Thank You! Presentation slides can be found at: www.eyewerx.org
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  • 69. Be y ond the “Transaction”/ “Satisfaction” Mentalit y “Good hotel”/ “Happy guest”/ “Exceeded Expectations” vs. “Great Vacation ”/ “Great Conference ”/ “Operation Personal Renewal ”
  • 70. “ We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion. Imagination, myth, ritual - the language of emotion - will affect everything from our purchasing decisions to how we work with others. Com p anies will thrive on the basis of their stories and m y ths . Companies will need to understand that their products are less important than their stories.” —Rolf Jensen, Copenhagen Institute for Future Studies
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