Content for BT's customer webinar on driving greater value from investments in collaboration technologies. Sei Mani partners with BT to provide adoption and enablement services around synchronous collaboration tools; WebEx, Lync, Jabber, Skype For Business

1. FIVE KEY THINGS TO DRIVE
MORE VALUE FROM YOUR
COLLABORATION
TECHNOLOGIES

2. • Stuart Bryden – Business Architect - BT
• Leon Benjamin – Collaboration Designer – Sei Mani
Introductions

3. • A tiny bit of theory on types of knowledge
• Business rationale for investment in UC and Collaboration
solutions
• The value of adoption and change management
• Five ways to drive value/summary
• Discovery workshop offer
• Q & A
Agenda

4. Theory: Types of Knowledge
Lower
Business Value
Higher
Business Value
Higher
Accessibility
Lower
Accessibility
Explicit
Knowledge
• Procedures, policies, documents
• Electronic publications
• eMail
• Intranet
Tacit
Knowledge
• Social collaboration
• Voice, video
• Face-to-face
• Brain
Explicit knowledge (Formal Collaboration): Manuals, documents, procedures, and how-to videos, works of art and
product design can be seen as forms of explicit knowledge where human skills, motives and knowledge are in a
published form
Tacit knowledge (Informal Collaboration): Unwritten, unspoken, and hidden vast storehouse of knowledge held ‘in
brain’ by every human being, based on his or her emotions, experiences, insights, intuition, observations and
internalized information.

5. Why Unified Communications and Collaboration
Faster decisions. Share ideas
effectively.
Increased sales &
profits.
Lower operating costs.
Drive employee
productivity.
Bring dispersed
teams together.
Ease of work through
unification.
Flexible working
benefits.

6. Business Case: UC & Social Collaboration

7. It’s hard to get people to change the way they work
• Success is entirely gauged by meaningful
participation
• These tools very much depend on the
discretionary, voluntary effort of employees
• Enterprise collaboration tools demand a much
different kind of organisation and leadership to
work effectively than many past technology
efforts

8. 100%
Adoption
Time
12 months
15%
66%
Standard Adoption (Low Touch)
Adoption (High Touch)
6 months
Low touch versus high touch adoption

9. Five ways to drive value of unified communications
It’s all about what’s in it for me? Value creation is the point of collaboration, not
the act or tool of collaboration itself
Communications • Speak with a human voice
• Information makes people think, but emotion
makes them act
It’s the small things that matter • Make sure everything works. First time.
Always.
• Treat deployment like a consumer product
launch
Adoption matters • Genius Bar model works. Many
‘interventions’ needed before people
change the way they work
• Time makes more converts than reason
• ‘Conversion’ happens ‘one conversation at
a time’
Measure • Create a business case
• Measure quantitatively (e.g. T&E savings)
• Measure qualitatively (e.g. surveys)
• Ultimate measure: How people react when
you take it away

10. Human impact of high touch adoption
Couldn't do without it. It would be like somebody
un-invented the mobile phone!
Meetings much more interactive when using Webex as we all look
at the same documents at the same time, leads to more discussion
and problems being realised earlier and discussed more efficiently
Webex is an invaluable tool and to be honest I
wouldn't be able to do my job anywhere near as
effectively without it.
We use it with our main external supplier which saves a lot of
time and allows complex designs to be explained without the
need for regular meetings in central London
To me the main benefit is for sharing documents, updating and agreeing those updates in real
time. This saves many hours of redrafting and sending emails, many times with attachments
to a wide audience. WebEx has changed the way I work for the better

11. Discovery Workshop

12. Discovery Workshop Offer = 50% discount if confirmed
before 31st December 2015
Stuart Bryden, BT
DDI: +44(0)1865 39 85 39 | Mob: +44(0)7976 085339
E: stuart.bryden@bt.com | www.bt.com/itservices
Andrew Birks, Sei Mani
andrew.birks@sei-mani.com
M: (+44) 07469871977
Contact
Discovery Workshop Report

13. Q & A