Sei Mani's Collaboration Maturity Assessment captures usage data generated by collaboration technologies and a range of business costs that feed a spreadsheet with a proprietary algorithm that calculates an organisation's maturity level, measured between 1-5. A large number of Q&A sessions are also conducted across the business to validate the assessment. The output calculates current levels of adoption and the financial value being gained or lost depending on usage and activity. The final report describes the gap between the current maturity level and higher levels together with the activities, skills and competencies required to reach them.

1. Collaboration
Maturity
Assessment
1
Company X
28 Jan 2016
Sponsor
→ <name>
→ <title>
Company X

2. Company X
Collaboration Maturity Assessment
2
Definition
Value
Collaboration Maturity Assessments
analyse the usage data of enterprise
collaboration applications, business costs and
stakeholder feedback to calculate organisation
wide collaboration capability.
Capability is numerically described by a score
between 1 (low) and 5 (high) with a description
of what each score means in terms of depth,
scope and organisational culture. → Insight about actual levels of adoption of collaboration technologies
→ How they compare to other organisations
→ The financial value lost/gained based on adoption levels
→ Predictions about where adoption will be in the future
→ A roadmap and action plan for improving collaboration capability
→ Reality check of how good the organisation thinks it is at collaboration

3. Company X
Your Maturity Assessment
3
Scope
Level 1
Ad-hoc
Level 2
Exploring
Level 3
Engaging
Level 4
Sustaining
Level 5
Optimising
Depth Person Team Enterprise
Awareness
Enterprise
Effectiveness
Global / eco-
system
Effectiveness
Culture Silos,
disconnected
Heroes & small
teams rewarded
Accessible
content & people
Trust &
Sharing rewarded
Flatter
organisation
Collaborative
innovation with
clients & partners
P2P production
Value &
Benefits
Time
1.6
Executive Summary
Company X Collaboration Maturity Assessment
(CMA) score of 1.6 is low based on usage data of
existing collaboration applications. Interviews with
end users have a high correlation with the
descriptions associated with CMA Levels 1 and 2.
The companies listed at each level are a
combination of other Sei Mani assessments and
publicly available case study history.
Although OneWeb is used extensively it only meets
the minimum collaboration needs of end users and
the organisation as a whole collaborates mostly
using email. Instant messaging adoption is high
and the company is realising significant productivity
benefits from it use. As a stand alone application it
only improves 1-2-1 communication with little
knowledge being preserved or made available to
other people.
Given newer technologies (Lync, Yammer) were
deployed 4-5 years ago the rate of adoption is so
low, it’s unlikely the score will change much in the
next five years without a significant investment in
change management effort and active senior leader
support.
The financial value of higher levels of adoption
based on reduced travel costs and increased
productivity are described by this table (see detailed
breakdown in value slides).
Company X
→ Virgin Media
→ Pearson
→ GoreTex
→ Valve
→ Morning Star
→ SemCo
→ Syngenta
→ Tesco → AstraZeneca → Visa
Service/App
Adoption %
(Current)/Future
Annual Value
(Future)
Skype For
Business
(5)/40 €15.7m
Yammer (6)/55 €11.8m
Lync IM (50)/55 €58.9m

4. Company X
Collaboration Maturity Score - Detail
4
Scope
Level 1
Ad-hoc
Level 2
Exploring
Level 3
Managing
Level 4
Sustaining
Level 5
Optimizing
Leadership Inaccessible, Occasionally
Transparent but in Response
to Risk;
Command & control
Communicate Reliably, But
Usually One-Way,
Transparency is More
Frequent, Issue Awareness is
High (communicating before
worked out)
Multiple Feedback Loops in
Place, Well-Managed
All Levels Have Access to
Leadership Through Multiple
Channels;
Coordinate & cultivate
Mission & Strategy Functional Goals Most
Prominent Day-to-Day.
Strategic Goals Cascaded
Resides on Posters.
Managers Are Regularly
Reminded
Regular Reminders
Cascaded in Communication.
(still trickle down though)
Management Involves
Others. People Feel A Part of
Something
Strategic Initiatives Come
From Any Level
Structures,
Processes &
Systems
Strongest Leaders Dominate.
Decision Making is Very Top
Down. Individual autonomy &
conflict avoidance.
Decision Making is
Collaborative at Various
Levels of Mgmt.; Matrix But
Rigid
Cross-Functional Teams Are
Frequently Formed/Consulted
and fairly autonomous in their
work
Various Decision Making
Models in Play (some
democratic, some
unilaterally…) Structure Can
‘Flex’
Feedback Solicited At All
Levels in Decision Making.
Flat Structure. See more
self-organization
Measures &
Incentives
Salary + Bonus, Numbers
Rule, Role based
performance evaluation,
Grading on a curve
Only exceptional
contributions acknowledged
by leaders, KPI’s drive perf.
evals (doesn’t matter what
else done thru year)
Recognition programs at org
and function level. Values get
light weighting in perf. evals
Recognition targets behavior
and results (i.e., would fire
top sales if is a jerk; and
didn’t play well with others)
Values drive recognition
abundant recognition
programs; emergent
contribution
Behaviors Politics Gets Things Done,
Competitive Internally, Some
micro-management; passively
awaiting direction
As Needed Knowledge
Seeking and Sharing
Knowledge mgmt. driven from
the top
Virtual teaming, openly
challenging assumptions
Leaders and Managers Guide
(not manage); actively
engaging; building up, tearing
down, reconstructing;
constructive debate
1.6
Collaboration Maturity Assessment

5. Company X
Score Detail
5
How is adoption defined?
The most accepted definition and the one we use to
calculate adoption level is Monthly Active Users (MAU).
It’s a count of the number of unique users active in a
month divided by the total number of software licences
available.
Types of collaboration
There are four types of human collaboration. They are
enabled by three collaboration applications: Lync for IM,
Yammer for social collaboration and Skype For Business
for real time collaboration. We estimate Lync IM is
actively used by 50% of people and so has the highest
maturity score providing significant productivity savings.
Yammer is actively used by 6% of users every month
and Skype For Business is actively used by 5% of users.
Capability in three out of four collaboration types is poor
and suggests that little or no return on investment will be
realised in the foreseeable future. This will prevent the
organisation from being able to respond and react to
rapidly changing market and trading conditions.
Why is email not included?
Because email is 100% adopted we don’t include
it in the overall score or assessment
Overall Maturity Score
1 5
Low High
2.5
Adoption = 6%
Mat Score = 1.3
Adoption = 5%
Mat Score = 1.1
Adoption = 47%
Mat Score = 3.8
Adoption = 5%
Mat Score = 1.1
Adoption = 6%
Mat Score = 1.3
Adoption = 6%
Mat Score = 1.3
1.6
Important Note:
Lync IM usage is estimated based on interview
feedback. Detailed metrics not provided by IT
Collaboration Maturity Assessment

6. Company X
Score Inputs
6
Usage Data Calculations
Adoption is calculated using three main inputs:
number of enterprise wide licences purchased,
number of people who have registered (logged in
once only) and number of users active in some
way at least once per month.
Licencing
We have no information on licencing costs or
models but numbers suggest investment is being
made in licences that may never be active.
Observation
Adoption of Yammer & Lync Conferencing are
abnormally low compared to other organisations
given they’ve been in live service for 3-5 years.
Based on current adoption velocity it would take
over 10 years for Yammer to reach critical mass
of use to realise any significant value to the
business
Collaboration Maturity Assessment
Measure Active Users Points Measure Registered Users Points
0%-10% 1 0%-10% 0.1
10%-33% 2 10%-33% 0.2
33%-66% 3 33%-66% 0.3
>66% 5 >66% 0.5
Collaboration Apps
Active Points Reg Points Total
Yammer 6.2 1.0 31.5 0.3 1.3
Lync IM 47.7 3.0 95.4 0.7 3.7
Lync Conferencing 4.8 1.0 4.8 0.1 1.1
Capability Score Per Collaboration Type
1=lowest, 5=highest
Search & Connect (Yammer) 1.3
1-2-1 Messaging (Lync) 3.7
1-Many Collaboration (Sync, Lync Conferencing) 1.1
1-Many Collaboration (Async, Yammer) 1.3
Many-Many Collaboration (Sync, Lync Conferencing) 1.1
Many-Many Collaboration (Async, Yammer) 1.3
Total 9.8
Overall Score 1.6

7. Company X
Scoring Method
7
Approach
We use a simple system that assigns points to
different levels of adoption. High levels of adoption
receive more points. Registered users receive one
tenth of the points because they’ve only ‘seen’ the
application once and walked away.
For each type of collaboration, more than one
application can be used to achieve the outcomes
related to each type for example, Skype For Business
and Yammer can be used for many-to-many
collaboration.
A score is calculated for each type of collaboration by
adding up the points for each application that
supports the collaboration type. These scores are
added together to produce an average which is the
overall maturity score.
Collaboration Maturity Assessment
Collaboration Apps
Platform Name Yammer Comments/Notes Maturity Metric
No. of years in service 4 Adoption Level Active % 6.2
No. of licences purchased 55,000 What accounts for difference with 47k employees? Adoption Level Registered % 31.5
No. of licences used/registered 14,825 Source: Yammer Dashboard
No. Monthly Active Users 1,546 Source: Yammer Dashboard Users Deriving Benefits 1,546
No. Power Users (3 or more logins per month) N/K Not Known
No. of upgrades 4 Assume 4 per year in the cloud
No. of user invites N/K Useful but not used in calculations
No. of Communities/Groups 689
No. of Active Groups 0 In the last month. Source: Yammer Dashboard
Current/Avg Monthly Growth
Platform Name Lync IM Comments/Notes Maturity Metric
No. of years in service 5 Adoption Level Active % 47.7
No. of licences purchased 36,826 Adoption Level Registered % 95.4
No. of licences used/registered 35,146
No. Monthly Active Users 17,573 Assume 50% Users Deriving Benefits 17,573
No. of upgrades 3 Assume Lync 1.0, Lync2010, SFB
Avg. of monthly messages 9,129,248 Assume last calendar month figure as average
No. of user invites N/A
Platform Name Lync Voice & SFB Comments/Notes Maturity Metric
No. of years in service 3 Adoption Level Active % 4.8
No. of licences used/registered 35,146 Adoption Level Registered % 4.8
No. Active PSTN Users 1,691
No. of upgrades 2 Assume Lync2010, SFB Users Deriving Benefits 1,691
Avg. of meeting per month 310 Avge No. Meetings Per User pm 5.5
Avg. Conference Attendees 5
Avg. Conference Duration (mins) 49
No. Active VOIP users N/K

8. Company X
Value
Skype For Business
Collaboration Maturity Assessment
Analysis
Current adoption level of Skype For Business is
4.8%. This calculation describes the travel costs
saved and increased productivity resulting from
an adoption level of 50% based on:
• 33k potential users of SFB
• 65k annual salary costs per user
• 15 mins of time saved per day, per user
• €1,500 travel cost per user
If investment is made in change management to
increase adoption to 50% then:
• In year 1 T&E costs savings would be €1.4m
• In year 1 productivity costs savings would be
€14.3m
• Over 5 years the value of accumulated
benefits would be €138m assuming adoption
rises steadily to 100%
EUR €
Total Sychronous Productivity Gain 35,750,000
Total T&E Benefit 3,712,500
Total 39,462,500
Tool Skype For Business
Worker Type Knowledge 0
0.25 1
Adoption rate 50% 10
T&E Saving 15% 15
Total Annual Salary cost 2,145,000,000
Annual T&E cost 49,500,000
2,194,500,000
Productivity gain 35,750,000
T&E Saving 3,712,500
39,462,500
Annual saving 1.80%
No. of Workers 33,000 5 Year Phase-in of Benefits
Annual Avg cost £ 65,000 Year 1 Year 2 Year 3 Year 4 Year 5
Total working hours 1,703 Adoption 40% 55% 70% 85% 100%
Working Days 227 Productivity Gain 14,300,000 19,662,500 25,025,000 30,387,500 35,750,000
Total T&E 49,500,000 Annual T&E 1,485,000 2,041,875 2,598,750 3,155,625 3,712,500
Abondment rate #REF! Cumulative 15,785,000 37,489,375 65,113,125 98,656,250 138,118,750
Productivity gain (hours)
-
20
40
60
80
100
120
140
160
Year 1 Year 2 Year 3 Year 4 Year 5
Millions
T&E Annual Benefit Cumulative Benefit
Annual benefits in year 5

9. Company X
Value
Yammer & Lync IM
Collaboration Maturity Assessment
Analysis
Current adoption level of Skype For Business is
4.8%. This calculation describes the travel costs
saved and increased productivity resulting from
an adoption level of 50% based on:
• 33k potential users of SFB
• 65k annual salary costs per user
• 15 mins of time saved per day, per user
• €1,500 travel cost per user
If investment is made in change management to
increase adoption to 50% then:
• In year 1 T&E costs savings would be €1.4m
• In year 1 productivity costs savings would be
€14.3m
• Over 5 years the value of accumulated
benefits would be €138m assuming adoption
rises steadily to 100%
EUR €
Total Asychronous Benefit 128,700,000
Tool Yammer
Worker Type Knowledge 0
0.25 1
Adoption rate 30% 6
Total Annual cost 2,145,000,000
Productivity gain 21,450,000
Annual saving 1.00%
No. of Workers 33,000 5 Year Phase-in of Benefits
Annual Avg cost £ 65,000 Year 1 Year 2 Year 3 Year 4 Year 5
Total working hours 1,703 Adoption 40% 55% 70% 85% 100%
Working Days 227 Annual 8,580,000 11,797,500 15,015,000 18,232,500 21,450,000
Cumulative 8,580,000 20,377,500 35,392,500 53,625,000 75,075,000
Productivity gain (hours)
-
10
20
30
40
50
60
70
80
1 2 3 4 5
Millions
Annual Benefit Cumulative Benefit
Tool Link IM
Worker Type Knowledge 0
0.75 3
Adoption rate 50% 10
Total Annual cost 2,145,000,000
Productivity gain 107,250,000
Annual saving 5.00%
No. of Workers 33,000 5 Year Phase-in of Benefits
Annual Avg cost £ 65,000 Year 1 Year 2 Year 3 Year 4 Year 5
Total working hours 1,703 Adoption 40% 55% 70% 85% 100%
Working Days 227 Annual 42,900,000 58,987,500 75,075,000 91,162,500 107,250,000
Cumulative 42,900,000 101,887,500 176,962,500 268,125,000 375,375,000
Productivity gain (hours)
-
50
100
150
200
250
300
350
400
1 2 3 4 5
Millions
Annual Cumulative
Total Accumulated Benefit after 5 years

10. Company X
Interviews
10
Headlines, Trends
→ Benefits of Skype For Business
(SFB) not explained
→ Only 15 min ‘walk in’ training
sessions provided for SFB
→ No training available for Yammer.
Few people understand its benefits
→ Perception is that IT service is poor
related to deployment of
collaboration tools
→ Company is still largely email centric
→ Perception that senior leaders are
disconnected from workforce
→ Most people feel the company is closed, selective and controlling rather than
open, responsive and supportive
→ Telepresence perceived as stand out success; used a lot in local markets
→ IT says don’t use SFB for telephony/conferencing because of poor
infrastructure
→ Over 90% of employee communications is email supported by group calls and
town hall events
→ OneWeb is generally perceived as a service to receive one way, broadcast
news and HR related content, although science community use it extensively
for ‘structured’ collaboration
→ Virtually all communications with external partners is via email
→ When used for comms, OneWeb doesn’t provide any statistics
→ Information search is very difficult
→ People/expert search is virtually impossible, mostly done through ‘friend of a
friend’, personal networks
Collaboration Maturity Assessment

11. Company X
Interview Quotes
Collaboration Maturity Assessment11
You sit in the tower
I feel disconnected
from the top of the
company
Q: How do you find
experts?
A: It can’t be done in
Company X
Yammer? I don’t
understand what it
does
Travel is discouraged
especially in local
markets
People didn’t want
to expose their
problems on
Yammer
My perception of IT is
quite simply terrible
I’m a big fan of MS
Lync. Great for
building new
relationships
Been working here
for 30 years and we
don’t share a lot
Our open offices don’t
promote cross-
pollination
I use email to find
experts. It rarely works
No one told us about
Yammer
IT support has
improved in the last
few years
There’s too much
change and it’s
confusing
I use Yammer on my
mobile to upload and
share photos

12. Company X
Recommendations
insert your footer here12
Enterprise
→ Invest less in technology and more on getting people to
use what you already have
→ Ask people what they need. Capture their collaboration
requirements
→ Review capability of Yammer against user
requirements. Is it even the right tool?
→ Measure the benefits of collaboration technologies.
High adoption generates value many times greater than
the costs
→ Integrate the technologies. “Business doesn’t happen
over there, and collaboration over here”.
→ Aggressively pursue reaching level 3 over the next two
years
Internal Comms
→ Fund a well defined proof of concept of Yammer
→ Zero email
→ One or more global campaigns
→ Senior leader participation
→ Hire or buy adoption resources
→ Measure and report

13. Company X
Roadmap & Investment (Yammer POC)
13
People Cost € Benefits
• Social Business
Designer
• Collaboration
Practitioner
150k
(Est.)
25%
adoption
Collaboration Maturity Assessment

14. Appendix

15. Company X
About the author
15
Léon Benjamin - Biography
→ Léon Benjamin is a social business designer and has
managed a number of successful social
network/community implementations over the past 10
years with organisations counting British Airways,
Microsoft and Virgin Media.
→ Co-founder of Sei Mani, an enterprise collaboration
services company that helps organisations transform the
way they work. Léon previously spent 25 years delivering
IT transformation programmes, with blue chip companies
counting: Union Bank of Switzerland, Dresdner Kleinwort
Benson, Tesco, Barclays Capital, Argos, Andersen
Consulting, BT, and Aviva.
→ https://uk.linkedin.com/in/leonbenjamin
Collaboration Maturity Assessment

16. Company X
About Sei Mani
16
What we do
→ We are a vendor neutral social collaboration services
provider. We unlock the value of collaboration
technologies by creating extraordinarily high levels of
user participation.
→ We view collaboration through the lens of human
behaviour, employee experience and businesses
benefits, but also have deep operational knowledge of
the technologies and a capability to develop software
that integrates them with other applications.
→ Our proven adoption methodology is delivered using a
multi-disciplinary team of people with a wide range of
skills from change management, coaching and training
through to communications planning, visual design and
software development.
Some of our clients
→ Virgin Media
→ AstraZeneca
→ Euroclear
→ Red Bull Racing (Formula 1 Team)
→ Arqiva
→ Transport For London
→ Standard Chartered Bank
Collaboration Maturity Assessment

17. Questions?
Contact
Leon Benjamin
+44 7974 766615
leon.benjamin@sei-mani.com