Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015. Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier. Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher. Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.

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KOPENHAGEN FUR
The world’s largest fur auction house
Stephen Burrell
Senior Project Manager
Tel: +45 27 95 70 56
sbu@kopenhagenfur.com

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▪ Kopenhagen Fur/ Danish
Fur Breeders Association
(DFBA) is a co-operative.
▪ DFBA is owned by approx.
1,500 Danish mink fur
farmers.
▪ The annual turnover is
more than € 1.5 Billion.
▪ Approximately 28 million
skins will be sold this year.
▪ The Danish fur farmers are
renowned worldwide for the
high quality skins they
produce.
KOPENHAGEN FUR
The world’s largest fur auction house

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KOPENHAGEN FUR - Primary fur types
Fur
| mink, swakara, seal and fox

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KOPENHAGEN FUR | New Business Areas
▪ Oh! by Kopenhagen Fur is an
independent subsidiary to
Kopenhagen Fur
▪ The company focuses on high-
end accessories, combining fur
with other luxurious materials
▪ Currently, the HQ is situated in
Glostrup, but they are moving to
Copenhagen next month

5. Established with a mission to merge fur and design
KOPENHAGEN FUR | New Business Areas

6. KiCK | Where Creativity Meets Business
KiCK is a center for creativity and business
development.
Within KiCK you find 4 divisions:
• Kopenhagen Studio
• Kopenhagen Nexus
• Kopenhagen Fur Fab
• Dansk Fashion & Texile (DM&T)
Other strategic partners include:
• Headstart Fashion
• Design School Kolding.
KiCK serves as a creative hub attracting
innovative people to seek inspiration from
our furriers and numerous fur styles and
technical samples.
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7. STUDIO | The Creative Center
• Studio is the creative hub at KiCK
• The furriers in Studio aim to inspire designers and our
partners worldwide to use fur in new innovative ways
• The furriers continuously push the conventional
perceptions of how to work with fur.
Business areas
• Fur innovation center
• In-house technique- and style development
• Design collaborations
• Seal & Swakara program
• Fur course activities
• Imagine Talents
• Teaching & mentoring design
students worldwide
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8. • Fur Fab manages KiCK’s extensive style library.
• Prototypes sponsored by and developed in collaboration with KiCK are automatically
incorporated into the style library.
• Fur Fab have created a digital and interactive platform to present and register loans of all
the fur styles.
• Approx. 2,500 unique fur techniques and styles in the Fur Fab show-room/online.
• For more information, please visit www.furfab.kopenhagenfur.com
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FUR FAB | The world’s largest fur style archive

9. • Nexus motivates and helps brands to integrate fur
into their collections.
• Nexus is responsible for the project management of
these brand collaborations, and thus the point of
entry for potential partners.
• Our mission is to have commercial, innovative and
affordable fur styles available for everyone.
Business areas
• Global brand collaborations
• Global partner search and network facilitators
• Fur business advisors
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NEXUS | Commercialising fur
Baartmans And Siegel AW15

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NEXUS | What can we help brands achieve?
Why brands engage with Nexus?
• Brand differentiation
• Upgrading the brand identity by offering
products with premium fur
• Attract new customers
• Higher gross margins on fur = higher revenue
• Co-branding with a premium supplier of fur
Baartmans And Siegel AW15

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1) Interest
2) Financial stability
3) Distribution
4) Sales
5) Marketing
NEXUS | What criteria do we look for?
Saks Potts AW15

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• Saks Potts is a Copenhagen-based womenswear brand, established by
Barbara Potts and Cathrine Saks in 2013.
• The design duo identified a gap in the market for colourful, slightly avant-
garde, yet commercial fur styles and were and instant success.
• As part of the collaboration with Kopenhagen Fur the duo have access to fur
expertise from the initial design phase to final production.
NEXUS | Design Collaboration with Saks Potts
Saks Potts AW15

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FACTS | New York, London, Milan and Paris

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Thank You