Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.
8. Skype in the Classroom School in the Cloud Macmillan Skype Buddy Skype Workspace
NEW SERVICE LAYERS AROUND AN EXISTING PRODUCT
9.
10. Skype in the Classroom
Simple Directory
Lesson Plans
Scheduling
Guest
Speakers
Virtual Field Trip
Mystery
Skype
Computer Science
Login using
Skype
Analytics &
OptimizationProfessional
Networking
11. Gary Bramall
Global Senior Brand Director, Microsoft
“Made by Many took us on a magical journey,
inspired by the way teachers were hacking Skype
to connect their classrooms.”
12. Gary Bramall
Global Senior Brand Director, Microsoft
“Together we grew it into an everyday learning tool that’s
become a million times more successful than we could
possibly have imagined, and became the ultimate
manifestation of Skype’s soul.”
14. Business Market
High margin on owned assets
80% of the catalogue
Classical expertise
Growth of streaming services
Death of high street stores
Large casual classical audience
Audience
Underserved audience
of boomers
Annoyed by radio advertising
15.
16. Composed
A groundbreaking
new D2C service of
online classical music
streaming.
Entirely new service
design and technology
capabilities
for Universal
&
20. Creating a business around the service
Created a new venture with Universal
Recruited a core team in London
Expanding from 1 to 25 territories in 2015/16