1. FAMILY
BUSINESSES
ENVISIONING GROWTH ALONG
THE KNOWLEDGE CURVE
Whitepaper | November 2013

2. Enayet Kabir, Vice President
About the Whitepaper
Family businesses usually appear to be a motley crowd, having varying sizes and seeming to be at different stages of
evolution; with many ways of doing business and with shifting worldviews. While establishing rules of thumb about
family businesses can be a hazardous exercise, there is a rather obvious need for education for the progression of the
entire family business ecosystem along the knowledge curve. Indeed, the need-gap in terms of professional programs,
consulting, and hand-holding, as spelt out by family business owners and professionals alike, is considerable, albeit with
dissimilar focus areas for owners as compared to advisors. There is also the associated requirement that such evolution
should translate into systemic changes through the setting-up of advocacy bodies and even institutionalizing the roles
essayed by family business advisors. This Whitepaper is an excerpt of our research into assessing the need for learning
as a way towards growth, from the perspective of the family business ecosystem.
Education Division Services
Business Strategy
Assisting in developing value-creating strategies based on consumer insights, competition mapping, international
benchmarking, and client capabilities
• Corporate Strategy
• Organic and Inorganic Growth Strategy
• Financial and Operational Modeling
• Marketing Strategy
Implementation
Leveraging operations and industry expertise to ‘commission’ the ‘concept’ on a turnkey basis
• Project Management and Program Co-ordination
• Support for setting up Infrastructure
• Support for kick-starting Business Operations
Partnerships
Identifying and creating national and international partnerships across segments of Education
• Partnership Structuring
• Due Diligence of Partners
• Negotiations for JVs and Management Contracts
Capital Advisory
Supporting business strategy and execution with comprehensive capital advisory services
• Due Diligence – Commercial
• Mergers & Acquisitions
• Fundraising
Impact Assessment
Assessment and Audit of running programs
• Assessment of Schemes and Policies
• Audit of Projects
• Advisory on course to meet objectives

3. Contents
1
2
4
Introduction
Approach and Research
Methodology
Snapshot of Indian Family
Businesses
7
9
10
The Need for Professional
Education in Family
Businesses
Way Forward
Conclusion
10
How Technopak can help
Family Businesses
Authors:
Enayet Kabir | Vice-President
Aurobindo Saxena | Associate Director
Anuj Kumar | Senior Consultant
Aditi Pandey| Associate Consultant
Design & Development:
Arvind Sundriyal | Assistant Manager-Design
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4. November 2013 | Family Businesses: Envisioning Growth Along the Knowledge Curve
Introduction
The past decade was an interesting time; at no other point in history did almost all the countries of the world, whether
developed or developing, grow at an above-average rate 5%. Almost no country in the world was left behind in this
unique growth, which was partly fuelled by cheap money. However, it is widely believed that this pace is not going to
become a new normal, and economies which have not reformed and brought about fundamental internal improvements
will find it difficult to sustain this growth. In the case of India, this hypothesis is being proven true. India’s globalized
economy has, to a large measure, lost its sheen due to a steady deceleration in economic growth over the past several
quarters. Some of these concerns are reflected in the depreciation of the rupee and the wane in job creation. There is
widespread concern that the present sentiment is not going to improve unless there is a change in governance in India.
In India, the relationship between the economy and family businesses is symbiotic; one cannot exist without the other.
Family businesses in India comprise 80% of the total businesses and contribute 60% of the GDP. Given the globalized
nature of today’s economy, international whims and swings influence India’s family businesses just as much as they
influence India’s economy. Despite their size and contribution, family businesses often get ignored and underreported in
mainstream business narratives. This Whitepaper thus aims to get into the minds of entrepreneurs and family businesses
in India and appreciate their worldview. Another key objective is to understand the interlinking of professional business
education with governance, quality of management, professionalization of business, and a progressive ecosystem. To
aid this effort, our team travelled to 35 Indian cities and interviewed a number of family business owners, across several
generations, as well as professionals in key roles within family businesses and those who actively serve family businesses,
including personnel from the accounting, banking, legal, and private equity world. It is this team’s experience that
enriches and informs this Whitepaper.
1

5. Approach and Research
Methodology
Our Definition of a Family Business
A family business is one wherein there is direct involvement of two or more members of the same/extended family with
a controlling stake in the company, and influence in its strategic, financial, and operational decisions.
Our Definition of Professionals/Advisors in Family Businesses
Family businesses are ensconced in an ecosystem built by a number of professionals who advise, or engage with families
in their areas of expertise. The advisor can be an accountant, lawyer, financial planner, banker, or an executive coach.
No matter to which field they belong, advisors often share a close relationship with promoters, who are increasingly
becoming discerning about the people from whom they take advice.
Research Methodology
Indian family businesses have certain unique features which distinguish them from those in any other country.
Dimensions like caste, region, and cohesiveness that typify Indian joint families foster a rather complex kind of family
business. These dimensions, along with the sector of operation, the generation (of the family) by which a business is
being managed and local microeconomic factors make Indian family businesses a rich subject for exploration.
In order to capture accurately the myriad dimensions of Indian family businesses, we decided on a sampling frame
that would map various regions in India to the corresponding, dominant business communities. This mapping exercise
was further qualified using such variables as nature of industry (manufacturing and services), the generation managing
the businesses (2nd, 3rd, etc.), and city type (Metro, Mini Metro, Tier I, Tier II, etc.). We included companies whose
revenues are over INR 5 crore (USD 0.83 million), and which have been in operation for more than 5 years, from the
sample.
Besides interviewing family business promoters and professionals, we also interviewed bankers, lawyers, Private Equity
professionals, Chartered Accountants, and academicians who have been actively involved with family businesses for at
least the past 5 years.
Most interviews were conducted face-to-face; only about 10% of the interviews were conducted telephonically. In the
case of telephonic interviews, the interviewees were mailed the questionnaire along with a brief note on the purpose of
the interview. The data collected from the interviews was analyzed using standard statistical tools.
Respondent Profile: Family Business Owners
From the randomly selected sample of 201 family business owners (FBOs), it was observed that most of them took
control of their business at a very early stage of their life and were well-qualified. A glaring aspect that comes to the fore
was the miniscule representation of women in managing family businesses.
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6. November 2013 | Family Businesses: Envisioning Growth Along the Knowledge Curve
Age of Respondents
Exhibit 1
Exhibit 2
Gender of Respondents
6%
>60
19%
50-60
Age(Yrs.)
23%
40-50
94%
6%
Male
29%
<30
Female
23%
30-40
Many FBOs take control of their business at an early age
Source: Technopak Analysis
Source: Technopak Analysis
Educational Qualification of Respondents (Family Business Owners)
Exhibit 3
45%
0.5%
1.5%
Illiterate
Upto 8th Std.
1.5%
Upto 10th Std.
2.5%
2.5%
Upto12th Std.
Polytechnic
45%
1%
U.G.
P.G.
Certification
Source: Technopak Analysis
Looking at the families themselves, it can be observed that a good number of these families stay as a joint family even
today.
Family Size of Respondents
Exhibit 4
43%
32%
12%
<5
5-10
6%
15-20
10-15
7%
20+
Source: Technopak Analysis
Exhibit 5
Gender Distribution
Family Business Advisors
89%
11%
Male
All the 55 family business advisors interviewed were found
to be well-qualified, with most of them having postgraduate
degrees. This randomly selected sample of advisors was
again found to be male-dominated.
Female
Source: Technopak Analysis
3

7. Snapshot of Indian Family
Businesses
Over the course of our research, we also tried to discover how Indian family businesses compare with family businesses
in the developed world.
Contribution of Family Businesses to the World’s Economy
Exhibit 6
Family
Businesses
in Fortune
500
Contribution
to World’s
GDP
35%
55%
Source: Family Firm Institute, Businessweek
In the US, family-owned firms dominate the economy in terms of their contribution to GDP and job creation. while
in the UK, they generate 25% of the GDP (with a nearly 10% contribution to tax revenues), and employ 33% of the
workforce.
Exhibit 7
Contribution of Family Businesses to GDP Workforce in the Developed World vs. India
,
65%
80%
63%
USA
25%
33%
75%
UK
India
% GDP Contribution by Family Businesses
% Workforce Employed by Family Businesses
Source: Family Firm Institute; Family Business data (University of Michigan-Flint); various media sources
It is evident from Exhibits 6 and 7 that family businesses play a much more critical role in the Indian context than
in the developed world. This difference between Indian family businesses and those in the developed world can be
attributed to the following key factors:
• Access to capital: Family businesses in the developed world have had easier access to capital for a much longer
time due to well-developed financial markets. This access in turn affected the dilution of the family’s stake to an
extent where families let go of the control of the business. This transition in ownership has had a profound effect on
organizational design and culture. On the contrary, in India, capital was not easy to come by for most of the past
century. This, coupled with the conservative mindset of the families, led to their greater control on the business.
• Using the larger family as a resource pool: In India, the notion of family is different from that in the West. Indians
have a broader definition of family and their families are typically larger in terms of the number of family members.
Indian family businesses have shown a greater propensity to tap into family resources for managing the business. The
flipside of this phenomenon is that, typically, Indian family businesses are less transparent compared to their Western
counterparts.
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8. November 2013 | Family Businesses: Envisioning Growth Along the Knowledge Curve
• Rooted to tradition: Tradition and community have always played important roles in the way business is done in
India. Business communities like the Marwaris or the Baniyas enjoyed the support of their community networks.
There have always been unwritten rules on how to transact and many of these transactions have been based on trust.
On the contrary, in developed countries, the importance of the community has not been significant.
While there are differences between family businesses in India and in the West, there are similarities as well. It can
be observed both in India and abroad that family business owners give a free hand to the professionals only while the
market scenario is favorable and the company is growing. When the tide turns, the promoters take over the reins of the
company once again. The recent instance of Proctor & Gamble (P&G) and Dell in the United States, and of Infosys
and Wipro in India, are cases in point.
Key Opportunities and Challenges Facing Indian Family Businesses
Roughly half of all family businesses shut shop by the first generation itself. On the other hand, it is equally evident that
family businesses form the bedrock of the Indian economy no matter which lens we use, e.g. contribution to the GDP,
job creation, etc. This apparent contradiction only underlines the opportunities, as well as challenges, faced by Indian
family businesses, which enjoy some key advantages unique to emerging economies, viz.:
• Availability of talent: Among the BRICS nations, India has the youngest population. Currently, the age of 50% of
Indians is below 25 years. On the other hand, the gross enrolment ratio in higher education has been steadily rising,
with the government aiming to take it to 30%, by 2022. This will be an extremely positive outcome for businesses.
The supply of a large number of qualified people should ideally create a situation wherein businesses will be able to
choose the requisite staff, with the right kind of talent.
• English-speaking workforce: A working knowledge of English, as possessed by the Indian workforce, is an advantage
that businesses enjoy in the context of an increasingly globalized world.
• Going global: Until a decade ago, Indian family businesses largely restricted themselves to the domestic arena.
However, in recent times, there is a rising trend of investing in foreign companies. Family businesses today are
looking at a global portfolio of businesses as a counter to domestic downturns or currency fluctuations. There has
been a significant jump both in the number of foreign acquisitions by Indian companies as well as in the size of such
acquisitions.
• Cheap labor: India has one of the lowest average wages among emerging economies. It is further believed that wage
rates in India will remain stable, increasing only in tandem with inflation, over the next decade or so.
• Domestic consumption: This is going to be a key driver for growth in India. According to Technopak’s research,
the expenditure on the top eight retail categories (viz. food & grocery, apparel, consumer durables & IT, jewelry &
watches, pharmacy & wellness, furniture & furnishings, footwear, and others) will roughly double in the next decade.
This presents a great opportunity for Indian family businesses.
• Regulatory reforms: In recent years, there has been an increase in the concern about poor governance and crony
capitalism. The overconfidence of the Indian elite about India’s growth has given way, and been replaced by cautious
optimism. It is also believed that economic growth can be sustained if the government brings in a new generation of
reforms. Infusion of Foreign Direct Investment (FDI) into the retail sector, allowing the operation of private pension
funds in India, and opening up the higher education sector to foreign players are some of the pointers to the general
direction of reforms.
Challenges Faced by Family Businesses in India
Technopak identified the top seven challenges faced by family businesses in India and asked promoters and professionals
working in family businesses to rank those challenges. From this, it is seen that there is a high level of divergence in the
worldviews of promoters and professionals. While the challenges were not ranked in the same order, there was a low
degree of convergence within the three categories of challenges, viz. high, medium, and low.
These challenges may also be categorized as internal and external ones. While external challenges may be addressed
by reforms in the economy, internal challenges can be tackled by professional/academic intervention. Educating the
families about managing their businesses may offset many key challenges like ad-hocism, promoting family members,
or responsibility allocation.
5

9. Challenges to Family Businesses as ranked by Promoters and Professionals
Exhibit 8
Challenges ranked by promoters
Most Important
Ideological
Conflicts
Responsibility
Allocation
Accountability
Leadership
Challenges ranked by professionals
Most Important
Ad-hocism
Succession
Planning
Ad-hocism
Least Important
Accountability
Responsibility
Allocation
Promoting Family
Members
Low
Medium
Leadership
Promoting Family
Members
Least Important
Ideological
Conflicts
Succession
Planning
High
Source: Technopak Analysis
Technopak also tried to identify key attributes and success factors for family businesses at different stages of their growth,
through extensive discussions with promoters and professionals as well as academicians. From these, three classifications
emerged, viz. small size companies (i.e. whose revenues do not exceed INR 100 crore), midsize companies (revenues
between INR 100 crore and INR 500 crore), and large size companies (revenues exceeding INR 500 crore). Some of
the other insights from our discussions are enumerated in Exhibit 9 below. The key success factors were identified via
studying the best practices of the highest-performing companies in each of the above classifications. For example, in
the case of small size companies, we looked at companies that have grown at a CAGR of 30% (year-on-year) or above.
Exhibit 9
Size of the
business
Key Attributes and Success Factors at Different Stages of a Family Business’s Growth
Key Attributes
Key Success Factors
• Preoccupation with operational aspects
• Room for all family members; roles are not well-defined
Small-cap
• Little room for strategic thinking. Promoters have little resources and bandwidth to • Finding a niche
take an outside view of their business
• Focus on products and services
• Centralized decision making
• Focus on key revenue streams and
• Typically, families are risk-averse and have low appetite for investing in new
profitability
opportunities
• Focus on scaling up
• Low dependence on processes; decisions are taken in an informal and ad hoc
manner
• Propensity to utilize family talent pool
• Growth is the all important aspect for the family
• Growth through new products and services mostly in adjacent areas
• Strong and enlightened leadership to
harness strategic resources and attract
top talent
• Realization that decision making needs to be process-driven and decentralized
• Inducting institutional investors into the
business for a larger resource pool and
strategic guidance
• Realization of the need for inducting high quality professionals
• Separation of management and ownership
• Realization that the role of the family needs to be strategic and well-defined
• Creating a strategic roadmap after
considering family aspirations and
business needs
• Family members dominate in playing a strategic/investor role
• Strong leadership pipeline at various
levels
• Hunger for operational excellence, cost optimization, and best practices
Mid-cap
• Family’s shareholding in Indian businesses exceeds that in Western counterparts
Large-cap
• Have a quality professional talent pool and ability to hire top talent
• Ability to go global for new markets, technology, brands, cheaper capital or natural
resources
• Diversification
• Focus on innovation and R&D
While there are both bearish and bullish predictions about India and its future, the reality will probably be somewhere
in between. A vibrant capital market, robust growth in domestic consumption, a democratic political superstructure,
the availability of young talent, and the resourcefulness of Indian family businesses make them the right candidate for
growth. While there are a lot of positives favoring Indian family businesses, they cannot afford to be complacent and
need to address their challenges proactively.
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10. November 2013 | Family Businesses: Envisioning Growth Along the Knowledge Curve
The Need for Professional
Education in Family Businesses
Family businesses have certain strengths that set them apart from other corporations. However, families need to be
conscious about balancing the requirements of their business against their personal aspirations. Rapid changes in the
environment, increasing competition from the global players, diminishing product lifecycles, and disruptive business
models and technologies make it imperative that family businesses learn to harness their potential and expose themselves
to strategic thinking. Our research brings out the fact that a majority of promoters and professionals are able to identify
areas requiring attention, and will welcome such academic interventions that can solve these.
Educational needs in the family business ecosystem may also be interpreted in other terms than academic intervention.
As there is a lack of comprehensive understanding about several aspects of family businesses in India, we believe there
is a need for developing a knowledge-based ecosystem wherein promoters, professionals, academicians, as well as policy
makers can exchange their learning, best practices, and industry and sectorial inputs, which will benefit not only the
businesses, but also inform policymaking.
Educational Offerings in the Family Business Domain
While the first business school in India, XLRI, was established in the year 1949, it took exactly half a century for
B-schools to focus on family businesses. Narsee Monjee is a pioneer in this field and started a program on family
business in 1999. Even today, only a handful of B-schools offer programs in family business. A snapshot of family
business programs in India is as follows.
Exhibit 10
Illustrative Programs in the Family Business Domain Offered by Top Indian Business Schools
Name of the
School
Program Name
Program
Duration
Program
Fees* (INR)
Target Audience
Focus of the Programs
Family Business
Members (across
generations)
Issues specific to family businesses
like succession, ownership control, and
shareholder relationships are discussed
to arrive at a strategic plan for the family’s
future
5 lakhs
SME and Family
Business
Entrepreneurs
Understanding business Environment and
developing
business strategy
15 months
30 lakhs**
Family Business
Owners (younger
generation)
General management
Post Graduate Program
in Family Managed
Business
18 months
9 lakhs
Family Business
Incumbents
Preparing for the leadership role in family
businesses
Women Manager
Program
12 months
1 lakh
Family Business
Women
General management
Owner Manager Program
12 months
2 lakhs
Family Business
Owners
Taking businesses to the next level
Symbiosis Institute
of Business
Management, Pune
Post Graduate Diploma in
Family Business
12 months
3 lakhs
Family Business
Incumbents/
Employees
Preparing for the leadership role in family
businesses
Narsee Monjee
Institute of
Management
Studies, Mumbai
MBA (Entrepreneurship
& Family Business)
24 months
14 lakhs
Family Business
Owners/
Managers
Understanding the changing dynamics of
competition and organizations
Harvard Business
School, Mumbai
Managing Family
Businesses for
Generational Success
– India
Short-term
(4 days)
2.4 lakhs
Indian Institute
of Management,
Bangalore
Management Program
for Entrepreneurs and
Family Businesses
9 months
Indian School
of Business,
Hyderabad
Management Program
for Family Business
SP Jain Institute
of Management &
Research, Mumbai
Source: Various Institute Webpages
7

11. Most family business programs offered in India tend to focus on the owners of family businesses and accord less attention
to the professionals and advisors who play a very important role in the ecosystem. In many developed economies, there
are programs that are strictly available to professionals. Some such programs are enumerated below.
Exhibit 11
Illustrative Programs Focused on Family Business Advisors/ Professionals
in Global Business Schools
Name of the
School
Program Name
Sauder School of
Business, Canada
Family Enterprise
Advisor Program
Business Families
Institute, Singapore
Program for Advisors:
Understanding Family
Business
Harvard Business
School, USA
Key Executives Program
The Family Firm
Institute, USA
Certificate in Family
Business Advising
Program
Duration
Program
Fees*
(USD)
Target Audience
Focus of the Programs
12 months
(10 courses, 2
days each)
13,960
Family Business
Advisors
Technical skills, along with the
strategies and tools needed to
incorporate social and human
considerations as a trusted advisor;
affiliation to Institute of Family
Enterprise Advisors
(Short-term)
2 days
1,920
Family Business
Advisors & Private
Bankers
Comprehensive understanding of the
functioning of, and issues confronting,
family businesses
2 weeks
20,000
Senior Executives
Integrating critical business functions in
a unified strategy that drives innovation
and growth
12 months
5,000
Family Business
Advisors
Family enterprise advising and
consulting, and the myths, realities and
trends relating to Family enterprises
Source: Various Institute Webpages
Need-Gaps
Considering the demand for higher education in the family business ecosystem and the supply of programs, some clear
need-gaps can be identified. These are:
• Exclusive focus: Currently, the few institutions that offer family business programs offer them largely as a sideshow.
There is not a single institution in India that has been set up to focus primarily on family businesses as is the case with
institutions like The Family Firm Institute in the USA.
• hort-term programs: Further, existing institutional programs are mainly long-term with few programs which are
S
short-term in nature. Our research underscores the need for short-term programs with a sharp focus on specific areas.
• ocus on professionals/advisors: Most of the current offerings are targeted at the promoters of the family businesses.
F
There is very little on offer for professionals and advisors like accountants, lawyers, bankers, financial planners,
therapists or coaches, who may need to augment their existing technical skills with a more sophisticated understanding
of business families and the challenges unique to them.
• ustomized programs: Our research underlines that the existing programs do not cater to sector-specific needs.
C
Additionally, there is a need for customization considering factors like the revenue of a company, which generation of
the family is in charge, location, etc.
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12. November 2013 | Family Businesses: Envisioning Growth Along the Knowledge Curve
Way Forward
Management programs for family businesses in India are relatively a new phenomenon. However, in recent years,
several high profile business schools have begun offering these programs in various formats. At present, the total
expenditure on such programs is around USD 10 million. However, it is believed that there will be a spurt in the
availability of such programs in the years to come.
Besides educational intervention in family businesses, at a structural level, there are some imperatives for the
improvement of the quality of management in family businesses. These improvements would come about when all
stakeholders play their part.
Family Business Owners
• Need for a family constitution: It has often been observed that promoters fail to strike a balance between family
dynamics and business needs. The core values, codes of conduct, roles and responsibilities, etc. are often unwritten
and informally communicated among family members. Such a lack of clear articulation often leads to family disputes,
resulting in the overall downturn of the business. It is therefore felt that family businesses should, in response to
this need, opt for education, which can play a critical role in creating awareness. The promoters should also be open
to taking outside help of professional family business advisors in not only creating a family constitution but also
implementing it effectively.
• Need for professionalization: Family businesses face a major hurdle in attracting and retaining talent. It is perceived
that promoters tend to reward loyalty over competency. Thus, only a set of ‘loyalists’ continue to stay with the
organization after a period of time. Over time, this creates a vicious circle within the company whereby there can
be a scarcity of talented people on board. Promoters’ objectivity in running the business is not only reflected in that
business’s growth and profitability but also in the evolution of a long-term organizational culture. Our research
suggests that academicians and executive coaches can play a very important role in grooming promoters. Again,
promoters can also invest time furthering their education through structured programs focused on managing family
businesses.
• Need for advocacy bodies: Many family businesses often face a similar set of problems. However, there is little
opportunity for sharing experiences or learning from these problems. We believe there is space for an advocacy that
champions the cause of family businesses and works as a platform for sharing best practices and experiences from
leaders and experts. This platform could also interface with various other bodies, including the government, to protect
the interest of family businesses.
Professionals/Advisors
• Invest in family business management courses: It is observed that professionals advising the families get restricted
to their area of expertise, e.g. Chartered Accountants for taxation, lawyers for legal matters, etc. In order to become a
family business advisor, not only is strong domain knowledge needed but a great depth of experience across multiple
disciplines is also required; the advisor must also possess high emotional intelligence in order to handle the complexity
of inter-family relationships. Professionals should therefore undertake courses which are focused on providing family
business advisory skillsets, e.g. helping a family business create its roadmap and constitution.
Policymakers
• Need for institutionalizing Family Business Advisors: The role of family advisors in developed economies is strictly
defined. These are qualified professionals affiliated with statutory authorities for certain activities like developing
family constitutions. There is much need for creating such a regulatory body in India, along the lines of, say, ICAI
for Chartered Accountants.
9

13. Conclusion
While the latest round of reforms suggested by the government may be cause for optimism, the overall state of India’s
economy remains a cause of concern. Family businesses must therefore focus on innovation and creating a long-term
strategic roadmap to not only buffet against the turbulent external environment but also streamline the transition from
one generation to the other. Education can play a very important role, both in helping develop a keen understanding
of the shifting landscape and in reconfiguring the business. Our research highlights the fact that most professionals
are playing a transactional role in the management of family businesses. However, there can be an opportunity for
professionals who evolve themselves through education to carve out a larger, strategic role for themselves. It is deeply
felt that the time is ripe for policymakers to provide a regulatory framework conducive to the evolution of family
business advisors in India.
How Technopak can help
Family Businesses
Technopak understands and cares about your business. Our ongoing engagements with family businesses, along with
our sustained research in this field, form a robust knowledge base which makes us the perfect partner on your journey
to success and organizational growth. Our philosophy of working with our clients through the strategic planning as
well as the implementation phase helps us drive the long-term value in your business. The key concerns facing family
businesses coincide with some of our areas of expertise, viz.:
Roadmap for family businesses: We assist in charting a trajectory for diversifying into new industries, creating new
concepts and formats within the same industry, and broadening the product and service mix to optimize returns and
mitigate risks.
Professional development of family businesses: We chart out the journey along the knowledge curve through
professional development plans and workshops for the family’s members as well as key professionals.
CSR and sustainability: We help develop a sustainable corporate footprint which is synergistic with the ethos of the
family as well as larger social needs.
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14. November 2013 | Family Businesses: Envisioning Growth Along the Knowledge Curve
About
Technopak
India’s leading management consulting firm with more than 20 years of experience in working with organizations across
consumer goods and services.
Founded on the principle of “concept to commissioning”, we partner our clients to identify their maximum-value
opportunities, provide solutions to their key challenges and help them create a robust and high growth business models.
We have the ability to be the strategic advisors with customized solution during the ideation phase, implementation
guide through start-up and a trusted advisor overall.
Drawing from the extensive experience of more than 150 professionals, Technopak focuses on five major divisions,
which are Fashion (Textile & Apparel), Retail, Consumer Products & E-tailing, Education, Food & Agriculture, and
Healthcare.
Our key services are:
Business Strategy: Assistance in developing value creating strategies based on consumer insights, competition mapping,
international benchmarking and client capabilities
Start-up Assistance: Leveraging operations and industry expertise to ‘commission the concept’ on turnkey basis
Performance Enhancement: Operations, industry and management of change expertise to enhance the performance
and value of client operations and businesses
Capital Advisory: Supporting business strategy and execution with comprehensive capital advisory in our industries
of focus
Consumer Insights: Holistic consumer and shopper understanding applied to offer implementable business solutions
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15. Our Other Divisions
Retail, Consumer Products & E-tailing
Technopak aids retailers and consumer product companies in formulating growth strategy and performance
enhancement mandates. Over the past two decades, we have worked on various facets such as entry into the Indian
market, development of new category, activation of new retail formats, channel development, product extension,
region expansion etc. One key reason why Technopak is considered the industry leader is the relentless focus on the
Indian Market. We help clients understand the market dynamics in India and help them arrive at the best method
to grow business in India. Our Retail and Consumer product expertise helps gain a competitive edge by providing
execution capabilities and corporate strategies.
Fashion (Textile & Apparel)
With almost 20 years of experience in delivering end-to-end solutions to the entire gamut of the textile industry, right
from fibre to retailing, the Fashion division at Technopak assists the textile and apparel organizations in optimizing
their profits through enhancement and expansion. Many leading Indian and international Textile manufacturers and
Apparel brands have benefited from our offerings in the areas of business planning and strategy, apparel operations,
supply chain management and strategic alliances. Our team consists of top calibre advisors who have worked closely
with a diverse group of clients comprising textile manufacturers, apparel retailers, garment manufacturers and exporters,
apparel sourcing organizations, trade promotion councils, industry associations, international development bodies,
and financial institutions as well as central and state governments.
Food Services & Agriculture
Technopak’s Food Services & Agriculture team comprises of established domain experts who build and enhance the
business performance of organizations which are either working in the segment or are willing to enter it. Our endto-end solutions are customized as per the business’s requirements and capabilities. We continuously strive to create
strong industry relationships and work for a global footprint by delivering a wide range of services to organizations that
operate or wish to operate in the Food and Agriculture sector, in India as well as internationally.
Healthcare
Our Healthcare team is dedicated to assisting healthcare clients manage their businesses and provide innovative
solutions with focus on short-term as well as long-term results. Our expertise in the field of strategy development and
implementation has allowed us to execute varied assignments across the entire healthcare spectrum, covering varied
geographies. Our team, comprising business analysts and research professionals, offers a variety of services that covers
the entire gamut of Healthcare operatives.
Disclaimer
• This information package is distributed by Technopak Advisors Private Limited (hereinafter “Technopak”) on a strictly private and confidential and on
‘need to know’ basis exclusively to the intended recipient. This information package and the information and projections contained herein may not be
disclosed, reproduced or used in whole or in part for any purpose or furnished to any other person(s). The person(s) who is/are in possession of this
information package or may come in possession at a later day hereby undertake(s) to observe the restrictions contained herein.
• The information contained herein is of a general nature and is not intended to address the facts and figures of any particular individual or entity. The
content provided here treats the subjects covered here in condensed form. It is intended to provide a general guide to the subject matter and should
not be relied on as a basis for business decisions . No one should act upon such information without taking appropriate additional professional
advise and/or thorough examination of the particular situation. This information package is distributed by Technopak upon the express understanding
that no information herein contained has been independently verified. Further, no representation or warranty (expressed or implied) is made nor
is any responsibility of any kind accepted with respect to the completeness or accuracy of any information as maybe contained herein. Also, no
representation or warranty (expressed or implied) is made that such information remains unchanged in any respect as of any date or dates after
those stated here in with respect to any matter concerning any statement made in this Information package. Technopak and its directors , employees,
agents and consultants shall have no liability (including liability to any person by reason of negligence or negligent misstatement) for any statements,
opinions, information or matters (expressed or implied) arising out of, contained in or derived from, or of any omissions from the information package
and any liability whatsoever for any direct, indirect, consequential or other loss arising from any use of this information package and/or further
communication in relation to this information package.
• All recipients of the information package should make their own independent evaluations and should conduct their own investigation and analysis and
should check the accuracy, reliability and completeness of the information and obtain independent and specified advise from appropriate professional
adviser, as they deem necessary.
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16. For further dialogue, please contact:
Enayet Kabir
Vice President
E-mail: enayet.kabir@technopak.com
Aurobindo Saxena
Associate Director
E-mail: aurobindo.saxena@technopak.com
www.technopak.com
Technopak Advisors Pvt. Ltd.
4th Floor, Tower A, Building 8, DLF Cyber City, Phase II, Gurgaon 122 002
(National Capital Region of Delhi)
T: +91-124-454 1111, F: +91-124-454 1198