I hope this will help whoever is preparing for MBA. I made these slides with a friend for my Integrated Business Skills class at Studies in American Language at San Jose State University. I would like to thank Sarah Dreger Fattarsi for being a great teacher. This document is published only for the educational purpose.

1. EVERYONE WINS!!!
Firat Sekerli
Integrated Skills/Sarah Dreger
12/01/2009

2. Types of Gift Cards 1
 Closed loop: Issued by a specific store or restaurant
and can be only redeemed by the issuing provider.

3. Types of Gift Cards 2
 Hybrid closed loop: card where the issuer has bundled
a number of closed loop cards; an example is a gift card
for a specific mall.

4. Types of Gift Cards 3
 Open loop: Issued by banks or credit card companies
and can be redeemed by different establishments.

5. About Us
 Our business
>Selling and buying discounted gift cards
 Background
>With the idea that consumers want options for their
unwanted gift cards.
>Popularity of gift cards(Consumer Reports, Dec 2007)
1. Rank as the second-most given gift by consumers in the
United States.
2. The most-wanted gift by females, and the third-most
wanted by males.
3. Gift cards have become increasingly popular as they relieve
the donor of selecting a specific gift.

6. Scheme
 How It Works
Customer A Us Customer B
Gift Card Gift Card Gift Card
$100 $100 $100
Receive $70 Pay $70 Pay $90
Receive $90
- Customer A: Get $70 cash now
- Us: Earn $20
- Customer B: Buy $100 gift card for $90

7. Target Market
 Both corporate(sell) and
individual(buy/sell) customers
 Age: 20s to 30s(Individual)
 Both males and females(Individual)
 Area: Nationwide

8. Location
 Office: Bay area
 Marketing: Web-based(Individual)
Door-to-door sales(Corporate)
 Partnership

9. Start-up Fund
 Estimate Monthly Cost
 Marketing cost: $1,000
 Purchase cost:$40,000~$80,000
 Office cost(Rent, Furniture, Utilities):$3,000
 Labor cost:USD3,000

10. Finding Help in Starting Business
 Accountants
 Lawyers
 Marketing researchers
 Loan Officers
 Insurance agents
 SBA (Small Business Administration)
 SBDC (Small Business Development Centers)
 SBIC (Small Business Investment Company)

11. Legal and Accounting Help
- Incubators
 Centers that offer new businesses low-cost offices with basic
business services such as accounting, legal advice, and secretarial
help.
- Small Business Administration
 A U.S. government agency that advises and assists small businesses
by providing management training and financial advice and loans.
- There are several prepaid legal plans that offer services (such as
drafting legal documents) for an annual rate of $150 to $350.

12. The Type of Our Business
 A General Partnership
 a partnership in which all owners share in
operating the business and in assuming liability
for the business’s debts.
 The Advantages of Partnerships
 More financial resources
 Shared management skills and knowledge
 Longer survival
 No special taxes

13. How to Form a Partnership
 The name of the business
 The names and addresses of all partners
 The purpose and nature of the business
 The location of the principal offices
 The date the partnership will start
 The contributions made by each partner
 The management responsibilities

14. How to Form a Partnership
 The duties of each partner
 The salaries and drawing accounts of each partner
 Provision for sharing of profits or losses
 Provision for accounting procedures
 The requirements for taking in new partners
 Any special restrictions, rights, or duties of any partner
 Provision for a retiring partner

15. Responsibility to Our Customers
 To satisfy our customers by providing them goods and
services of real value
 To provide fast service
 To be able to answer customer’s demands on time
 Building a trusty relationship by being transparent

16. Responsibility to Our Employees
 To treat fairly
 To provide incentives
 To treat employees with respect
 To give employees salaries and benefits that help them
reach their personal goals
 To listen employees and pay attention their problems
if they have any

17. Responsibility to Society and the
Environment
 To create a new wealth
 To promote social justice
 To clean up the environment
 To build community toilets
 To provide computer lessons
 To support children from low-income families

18. Resource
 Consumer Reports(Dec 2007), Avoid gift card pitfalls.
[Online article]. http://www.consumerreports. org

19. THANK YOU