1. Question 4
Who would be the audience for your media product?

2. Gender
 Because our film isn’t about a gender specific genre, and it’s
a horror, we decided it would be suitable to have both female
and male as our objective audience. Because we have used
both genders as leading actors/actresses in our film, both
genders will find a way to connect to the film.

3. Habits & Lifestyle
 Later viewing times to exhibit our film in cinemas will be more
suitable for our target audience over the age of 15. As people
above that age have either work, school and things that they
may be taking care off so taking these factors into an account
we decided that this option would be the best for our
audience.

4. How did we use our pre-production
work?
 We created questionnaire’s and released it to the public for
our audience to fill it in then with the responses that we
received back, we used the quantitative date specifically and
with the other answers we created a graph to look through
pros and cons of the publics opinions which helped us to
shape up our script, look of the characters/set and the
speech that the characters would be speaking. All these
helped to improve our film as an outcome. As we wanted to
reach and establish our audiences thoughts and opinions.

5. Age
 After researching into films with similar genre we found a
trend that films with violence was 15+ and films that were
completely horror were 13 and over which is why we came to
the decision that keeping our film 15+ would be the most
suitable due to some violent and disturbing scenes which
younger audience might find distressing.

6. Media Consumption
 Because our film is horror and slightly psychological we
thought it would make the audience feel a lot uneasier
watching it in cinemas, and if we hit our main goal of views
then we’d also try and distribute it locally on DVD’S and Blu-
ray.

7. How did we use it?
 We wanted to subvert stereotypes much as possible to get a
better reaction from the audience but also the get them to
feel tense throughout the film. We did this by using women to
not be portrayed as weak or undermined as Lucinda is first
portrayed as innocent and weak but then later proves the
theory wrong as she poisons the doctor when least expected.