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  1. 1. Video marketing news In this file, you can ref free useful materials about video marketing news and other materials for video marketing such as video marketing tips, video marketing news, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Whether it's a pre-roll ad on YouTube or some original promotional content, online video advertising can offer value to businesses of all sizes. Small businesses in particular have found that digital videos can boost awareness, website traffic and sales in a cost-effective, budget-friendly way. "Almost everyone watches online videos in some form today," said Tim Jensen, senior Web strategist at digital marketing firm Overit. "You can reach people at a fraction of the cost of traditional TV advertising, with much more segmented opportunities for targeting. You can target videos based on specific content people are watching on YouTube, geography, demographic information, or interest in your products or services as shown by their online behavior." Video marketing. Free pdf download examples Page 1
  2. 2. Like any content marketing campaign, a video ad has to engage viewers and reach the right audience to be successful. Experts shared their advice for creating a great video marketing strategy. [For a side-by-side comparison of the best video editing software, visit our sister site Top Ten Reviews] Plan it out When creating a branded video, it's essential to consider the delivery method prior to production, said Eric Fischgrund, owner of marketing and public relations consultancy Fischtank. Plan your messaging, production and delivery before you create your video. This way, you can customize your content for the channel from which it will be disseminated, whether that means it's hosted on YouTube, used for social content or sent out through an email marketing system. Keep it short Attention spans continue to shrink, and marketers know that they must compete with a lot of other content for views. Jensen advised keeping your video campaign as short as possible, especially if it's a pre-roll ad. "The shorter the video, the less annoyed people get and the more likely they are to watch all the way through," he told Business News Daily. "From statistics in campaigns we've run, [we know that] people are almost twice as likely to watch all the way through a 15-second spot versus a 30-second one." Video marketing. Free pdf download examples Page 2
  3. 3. Build relationships with viewers Trust and engagement are two of the most important factors in successful video marketing strategies. Michael Wayne, CEO and co-founder of women's lifestyle YouTube community KIN, noted that content creators should focus on connecting with the people who view their videos. "More often than not, a [YouTube] channel with the most-engaged audience is going to perform better than one with the most subscribers and views," Wayne said. "Engaged audiences want to feel like the advertiser has the video creators' best interest in mind and shares the same values. Advocate for things YouTube creators care about and they will advocate for your brand. If you support them in honest and meaningful ways, they will ultimately champion your brand to their audiences." As part of a long-term strategy, Wayne recommended starting relationships with smaller YouTube creators who share your brand's visions. Once their channels start growing, your relationship could evolve into a meaningful, mutually beneficial partnership. Define and measure specific objectives Video marketing can help you achieve broad, generalized goals like "new leads" or "search engine optimization," but by defining more focused goals, you can realize the full potential of this advertising medium. Measuring those objectives can also shed light on why a campaign did or did not succeed. "A video campaign should have specific objectives such as driving new traffic to the website, increasing social engagement on Facebook or to Video marketing. Free pdf download examples Page 3
  4. 4. receive responses from a targeted e-mail blast," Fischgrund said. "Sometimes the issue isn't in the video or delivery, but in what happens next — such as having a poor conversion page or another issue with the website or call-to-action. Only by defining objectives and measuring them, can companies improve their understanding of video marketing and its results." II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. Video marketing. Free pdf download examples Page 4
  5. 5. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. Video marketing. Free pdf download examples Page 5
  6. 6. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  7. 7. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6

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