1. Youtube marketing manager
In this file, you can ref free useful materials about youtube marketing
manager and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
As a Marketing manager, you are a fully dedicated business leader,
shaping the future of one of our many Google products. Whether you're
on a consumer product (like Gmail, Search, Maps, Chrome, Android) or
a business product (AdWords, AdSense, DoubleClick, Analytics), you
take part in a complete marketing experience as you lead every facet of
the product's journey. From determining positioning, naming,
competitive analysis, feature prioritization and external communications,
you help shape the voice of the product and help it grow a loyal
consumer base. This means you work with a cross-functional team
across sales, corporate communications, legal, webmasters, product
development, engineering and more. The role enables you to shape the
product development process, organize product launches from beginning
to end and form future marketing strategy.
We are seeking a Product Marketing Manager to inspire Canadian small
businesses to join the YouTube community.
Video marketing. Free pdf download examples Page 1

2. 25 million people in Canada watch online video every month and
YouTube is the second largest search engine in Canada. This role offers
the opportunity to help hundreds of SMBs in Canada get started on
YouTube, create their first video ad and build their brand online.
Leveraging your passion for digital and brand marketing, you will
develop innovative marketing strategies in partnership with PR and top
creative agencies to create a movement of small businesses joining
YouTube. You’ll use segmentation research to prioritize your target
audience, identify key customer insights, build insight-driven
campaigns, and execute with excellence.
You are a strategic and analytical thinker who can break down problems
and drive solutions. One of your key tasks will be to develop segmented
messaging and value propositions to generate leads across sales channels
so they can help businesses and agencies of all sizes be successful with
YouTube.
Responsibilities
 Increase awareness of YouTube advertising products and help
hundreds of small businesses create their first YouTube ads, in
partnership with PR.
 Drive high-potential leads to the different sales channels (NBS, ETO,
Partners) and work closely with them throughout the conversion funnel
to accelerate close rates and growth.
Minimum Qualifications
 BA/BS degree or equivalent practical experience.
 4 years of experience creating and executing successful marketing
campaigns.
Preferred Qualifications
Video marketing. Free pdf download examples Page 2

3.  Distinctive problem solving and analytical skills, and impeccable
business judgment.
 Passion for digital, with a clear understanding of the role digital plays
in building brands & business.
 Hunger for learning and development, a team player.
 Excellent written, oral communication, and interpersonal skills.
 A background in event marketing.
Area
Know the user. Know the magic. Connect the two. At its core, marketing
at Google starts with technology and ends with the user, bringing both
together in unconventional ways. Our job is to demonstrate how
Google's products solve the world's problems--from the everyday to the
epic, from the mundane to the monumental. And we approach marketing
in a way that only Google can--changing the game, redefining the
medium, making the user the priority, and ultimately, letting the
technology speak for itself.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
Video marketing. Free pdf download examples Page 3

4. topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
Video marketing. Free pdf download examples Page 4

5. #5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5

6. #5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5