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By
S. SREEMATHI,
14MBA054
Dr. N.G.P. INSTITUTE OF TECHNOLOGY.
The term ‘green’ is meant to define the concept
of renewable, sustainable and eco-friendly
processes, products and energy. It is used to
describe a product that meets one of these
criteria:
i. It has qualities that will protect the
environment
ii. It has replaced artificial ingredients with
natural ingredients
 It may be
manufactured
without phosphates
in order to reduce
a source of
pollution in the
water supply, which
makes it better for
the environment
than a cleaner that
contains
phosphates.
 Or it may contain
ingredients derived
from natural
sources to lower
the risk of health
problems that can
be caused by
exposing the skin
to artificial dyes or
fragrances
The answer is as complex as the environmental
problems the world faces. It is not just the
current generation that must deal with this
massive crisis; it will be a challenge for future
generations even if greater action is not taken
over the next few decades
ENVIRONMENTAL ISSUES:
The first concerns facing those living in the
world today are major environmental ones.
Once a healthy food source, sea food and fish
are often found dangerous to eat due to
mercury and other deadly chemicals found in
randomly tested fish and sea food.
PESTICIDES:
The harsh pesticides used to control and kill insects on
vegetables and fruits have long-lasting detrimental effects
on humans especially growing children. The legal allowance of
pesticides used in the growing foods is still considered to be
“safe” for human consumption
INDUSTRIAL GROWTH AND POLLUTION:
A modern example of how unregulated industry creates
pollution can be seen in the industrialization of China, that
has moved into the number one slot as the world’s most
polluting country.
By simply reducing fertilizer use by adopting moe organic
gardening practices, you can reduce this type of pollution
GREEN BUILDINGS:
Green building(also known as green construction or
sustainable building) refers to a structure and using
process that is environmentally responsible and
resource efficient throughout a building’s life-cycle.
The objective is to
 efficiently use energy, water and other resources
 Protecting occupant health and improving employee
productivity
 Reduce waste, pollution and environmental
degradation
1. Chemicals may be unregulated: Did you know that since
World War Two, 85,000 new chemicals have entered the
main stream through various products and oftentimes those
chemicals are not approved by the EPA? What is even more
scary is that 70% of typical cleaning products often found
in your home contain these harmful agents.
2. Phthalates, Sodium Hydroxide and Ammonia: Some
potentially harmful chemicals you want to watch out for
include phthalates (in fragranced products), triclosan (in
liquid dishwashing detergent), 2-butoxyethanol (in multi-
purpose cleaners) and even chlorine (in laundary whiteners
and toilet cleaners)
3. Keep kids safe: Using natural cleaning
products will reduce the chance of an
accidental poisoning. In fact, it is shown
that house hold cleaning products rank
within the top 5 causes of childhood
poisoning cases. So it is better to switch
over to green products.
4. You may be poisoning the water supply:
When you wash your clothes, do your dishes
and even flush toilet bowl cleaner you may
be sending the chemicals back into the
water system and nearby rivers, lakes and
streams. This could have a negative impact
on wildlife and the environment.
5. Breathe deep. Breathe clean: According
to the Environmental Working Group’s Guide
to Healthy Cleaning about 53% of cleaning
products they tested contain ingredients
that can harm the lungs whil 22% can cause
asthma.
6. Keep the air clean: Many households
especially sprays and aerosols, can contain
compounds that can affect the central
nervous system, liver and kidneys. When you
use a spray, the chemicals can linger in the
air long after the initial mist dissipates.
Going green is the new way to satisfy your needs, and
now that the eco-friendly minds and products get
their much awaited attention, here are some of the
eco-friendly products:
Float: the green lamp
With the aim to help save the environment from harm
while helping each household to have an elegant
lighting solution. The float is made from a
collection of cork block recovered from a wine cork
manufacturer
The seven year pen:
Rather than joining the 100 million pens discarded
every day, this eco-friendly alternative reduces
waste and promises to last at least seven years.
The long-life writing tip and high quality materials
will outlast even some of the most expensive pens
on the market
Bedol water-powered clock:
This clock runs on salt water. The briny
fuel corrodes the clock’s electrodes,
which release electrons to provide
powder to the monochrome LCD. It can
go for weeks without a refill
 Green marketing assumes even more
importance in developing countries like
India
 Green is a relative term and depends on the
individuals intension to purchase green
products and especially on youth in India
 Expecting that results from the research
would indicate that youth’s pro-
environmental concerns significantly affect
their green buying behaviour
 If business leaders recognize the vast
potential that green business has, and then
decide to invest time, money and effort, the
world would only benefit
 Green marketing is still in its infancy and a lot
of research is to be done to fully explore its
potential
Green products

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Green products

  • 1. By S. SREEMATHI, 14MBA054 Dr. N.G.P. INSTITUTE OF TECHNOLOGY.
  • 2. The term ‘green’ is meant to define the concept of renewable, sustainable and eco-friendly processes, products and energy. It is used to describe a product that meets one of these criteria: i. It has qualities that will protect the environment ii. It has replaced artificial ingredients with natural ingredients
  • 3.  It may be manufactured without phosphates in order to reduce a source of pollution in the water supply, which makes it better for the environment than a cleaner that contains phosphates.  Or it may contain ingredients derived from natural sources to lower the risk of health problems that can be caused by exposing the skin to artificial dyes or fragrances
  • 4. The answer is as complex as the environmental problems the world faces. It is not just the current generation that must deal with this massive crisis; it will be a challenge for future generations even if greater action is not taken over the next few decades ENVIRONMENTAL ISSUES: The first concerns facing those living in the world today are major environmental ones. Once a healthy food source, sea food and fish are often found dangerous to eat due to mercury and other deadly chemicals found in randomly tested fish and sea food.
  • 5. PESTICIDES: The harsh pesticides used to control and kill insects on vegetables and fruits have long-lasting detrimental effects on humans especially growing children. The legal allowance of pesticides used in the growing foods is still considered to be “safe” for human consumption INDUSTRIAL GROWTH AND POLLUTION: A modern example of how unregulated industry creates pollution can be seen in the industrialization of China, that has moved into the number one slot as the world’s most polluting country. By simply reducing fertilizer use by adopting moe organic gardening practices, you can reduce this type of pollution
  • 6. GREEN BUILDINGS: Green building(also known as green construction or sustainable building) refers to a structure and using process that is environmentally responsible and resource efficient throughout a building’s life-cycle. The objective is to  efficiently use energy, water and other resources  Protecting occupant health and improving employee productivity  Reduce waste, pollution and environmental degradation
  • 7. 1. Chemicals may be unregulated: Did you know that since World War Two, 85,000 new chemicals have entered the main stream through various products and oftentimes those chemicals are not approved by the EPA? What is even more scary is that 70% of typical cleaning products often found in your home contain these harmful agents. 2. Phthalates, Sodium Hydroxide and Ammonia: Some potentially harmful chemicals you want to watch out for include phthalates (in fragranced products), triclosan (in liquid dishwashing detergent), 2-butoxyethanol (in multi- purpose cleaners) and even chlorine (in laundary whiteners and toilet cleaners)
  • 8. 3. Keep kids safe: Using natural cleaning products will reduce the chance of an accidental poisoning. In fact, it is shown that house hold cleaning products rank within the top 5 causes of childhood poisoning cases. So it is better to switch over to green products. 4. You may be poisoning the water supply: When you wash your clothes, do your dishes and even flush toilet bowl cleaner you may be sending the chemicals back into the water system and nearby rivers, lakes and streams. This could have a negative impact on wildlife and the environment.
  • 9. 5. Breathe deep. Breathe clean: According to the Environmental Working Group’s Guide to Healthy Cleaning about 53% of cleaning products they tested contain ingredients that can harm the lungs whil 22% can cause asthma. 6. Keep the air clean: Many households especially sprays and aerosols, can contain compounds that can affect the central nervous system, liver and kidneys. When you use a spray, the chemicals can linger in the air long after the initial mist dissipates.
  • 10. Going green is the new way to satisfy your needs, and now that the eco-friendly minds and products get their much awaited attention, here are some of the eco-friendly products: Float: the green lamp With the aim to help save the environment from harm while helping each household to have an elegant lighting solution. The float is made from a collection of cork block recovered from a wine cork manufacturer
  • 11. The seven year pen: Rather than joining the 100 million pens discarded every day, this eco-friendly alternative reduces waste and promises to last at least seven years. The long-life writing tip and high quality materials will outlast even some of the most expensive pens on the market
  • 12. Bedol water-powered clock: This clock runs on salt water. The briny fuel corrodes the clock’s electrodes, which release electrons to provide powder to the monochrome LCD. It can go for weeks without a refill
  • 13.  Green marketing assumes even more importance in developing countries like India  Green is a relative term and depends on the individuals intension to purchase green products and especially on youth in India  Expecting that results from the research would indicate that youth’s pro- environmental concerns significantly affect their green buying behaviour
  • 14.  If business leaders recognize the vast potential that green business has, and then decide to invest time, money and effort, the world would only benefit  Green marketing is still in its infancy and a lot of research is to be done to fully explore its potential