Quality journalism wins war on attention
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This document summarizes the World Media Group, a strategic alliance of leading media brands committed to quality journalism. It notes that the group has over 180 Pulitzer Prizes and 1,029 journalism awards. Analytics show the group is winning the war on attention by increasing engagement across desktop, mobile, and video platforms. Advertising campaigns within the group's inventory significantly outperformed industry benchmarks. The group is also seeing growth in its paid digital subscriptions.
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Quality journalism wins war on attention
- 1. WHY QUALITY IS WINNING THE WAR ON ATTENTION =
- 2. QUALITY JOURNALISM FOR QUALITY AUDIENCES The World Media Group is a strategic alliance of the world’s leading media brands who are committed to promoting award-winning journalism and the role of international media.
- 4. An engaged audience Building an engaged audience requires: • Time • Trust • Powerful content
- 5. OVER 180 PULITZER PRIZES 1,029 JOURNALISM & CONTENT AWARDS 500,000,000 Unique Monthly Web Visitors
- 6. 68% Of all C-Suite professionals with 50+ employees worldwide consume a WMG brand every month C-SUITE PROFESSIONALS
- 9. INFLUENCER S
- 10. In a sector where engagement is declining… …engagement with world Media group is increasing
- 11. The Latest analytics from moat reveal the world Media group brands are winning the war on attention
- 12. Display desktop Mobile web Video desktop Active page dwell time (secs) In-view rate In-view time 27.2 41.2 54.0 63.2 49.1 84.5 72% 17% 51% Active page dwell time (secs) In-view rate Universal touch rate 12.0 20.8 46.7 65.1 40.1 50.6 26% 39% 73% In-view rate Audible and visible on complete rate 31.1 36.6 62.2 71.9 16% 18% WMG MOAT BENCHMARK Source: Moat Q3 2017
- 13. MESSAGING THAT IS PROVEN TO RESONATE +26%+43%+92% Advertising Campaigns across WMG inventory outperformed every single benchmark compared to the industry average. Attention and Viewability saw lifts including: Desktop Video Agency Standard Mobile Display Universal Touch Rate Desktop Display Universal Action Time Source: Moat 2017
- 18. 2013 2014 2015 2016 2017 2018 Global / National (93%) Creating a Global Brand THERE ARE POST SUBSCRIBERS IN EVERY U.S. DMA AND MORE THAN 150 COUNTRIES Source: The Washington Post Digital Subscriber Database Local (7%)
- 19. 2013 2014 2015 2016 2017 2018 Digital Subscriptions Growth PAID SUBSCRIPTIONS OVER TIME Source: The Washington Post Digital Subscriber Database 1 Million Subscriptions Subscriptions Strategy
- 24. The World Media Awards were established to demonstrate the effectiveness of cross platform, cross -border, content-driven advertising. THE WMG AWARDS
- 28. All shortlisted and winning entries will be included in the World Media Awards Showcase, produced and distributed digitally, it will be sent to international advertisers and appear on the World Media Awards website. All winning entries will be highlighted in an advertising campaign placed within World Media Group brands after the event, with a value of £500K+ All winning entries will also be promoted through all World Media Group social media channels, as well as within dedicated press releases. The winners will also be invited to show case their case study at ‘Masterclass in Storytelling’ in May 2019.
Notes de l'éditeur
- • Our mission has always been to educate, inform and entertain the world. • Today, under Jeff Bezos, we are equally committed to leveraging technology for speed to tell the stories quickly, beautifully and on any platform.
- • All of our experimentation is about the customer and ensuring their experience is “frictionless” “fast”, “personalized” and unique….
- • As you’ve seen, our commitment to excellence in journalism and engineering, with a laser focus on the customer has made The Washington Post the fastest growing news brand in the world. • Our growth has been unprecedented since Jeff bought us and we are eager to bring your brand along for the ride. •Today we are proud to be the fastest and most vital news brand in the world.
- Ninety-three percent of The Post’s readership is outside the Washington, DC metro area, and The Post has subscribers in more than 150 countries. The Post has made a huge investment in international reporting and expanded the Foreign staff to a total of 27 correspondents in 19 locations around the world—that includes the addition of seven new international positions and five new bureaus over just the last three years. In January 2017, The Post launched Today’s WorldView, a daily newsletter and the company’s first product created for an international audience.
- • What’s very clear in the industry is you must be great at both journalism and engineering to win. • The Washington Post is uniquely positioned to recruit the best in news and engineering because of our owner and our success. • Today most content providers have been cutting journalists. They are forced to curate more than create, and that weakens their product. • We’re thrilled to say that we have the largest newsroom we have ever had.
- • Since Jeff purchased The Post, we’ve added 280 new journalists and 130 engineers. We have recruited engineers from Apple, Google and even from Amazon and Jeff calls our engineering team as good as anything he’s seen in Silicon Valley including Amazon. • Our engineers are embedded with the journalists ensuring that technology is infused in everything we do.
- • The AdTech division of ARC is called RED. • We build superior products that increase ad performance and surpass client KPIs. • As you can see, these deliver results