Mobile search is becoming more prominent and ubiquitous. While desktop search has been the primary way people search for information, mobile search usage is growing and may eventually surpass desktop search. As consumers value their time and want instant access on mobile devices, search functionality has become a constant part of most used mobile apps. This signals we are at an inflection point where mobile search will continue to grow in importance and impact.

4. COULD MOBILE SEARCH SURPASS DESKTOP?

5. LET’S SEARCH

6. WHAT SHOULD WE SEARCH FOR?

11. A SEARCH BAR PLUGIN FOR THE WORLD?

12. WE ARE AT AN INFLECTION POINT

14. CONSUMERS VALUES ONE THING THE MOST… time

15. Mobile has made everything more spontaneous

18. IT IS HARD, AND HARD IS GOOD

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21. Emerging human behaviors matter IN THE WWW OF PEOPLE,

22. A RETURN TO A FAMILIAR PROCESS A B

23. OLD Focus on platforms that circumvent talent and scale operational efficiency NEW Focus on supporting culture and talent cable of capitalizing on new undefined benefits of a searchable world

24. SCALE ENGAGEMENT TARGETING MEASUREMENT VIRAL SHARING TRANSACTION