SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.

1. Engage the Event API
Adam DuVander
Developer Communications Director
July 30, 2013

2. The Plan
• The Next Level of Email Sophistication
• What is the Event API?
• Be Reactive, Be Proactive
• Get Started Without Code
• Dive Deeper, Integrate More

3. Ged Carroll

4. The Next Level of
Email Sophistication

5. What ISPs Like
• Low bounce rates
• Very few spam
complaints
• The ratio of invalid emails
sent out
• Consistent mailing
volume

6. Beyond Delivered
Does anyone open your email?
Does anyone click your email?

7. The Love Button

8. What is the Event API?
HTTP POST
Imagine SendGrid submitted a form to your
website with every important event

9. The Nine* Events
* deferred is the ninth event

10. Enable Event Notifications

11. Enable Event Notifications

12. erokism

13. Spam Reports
Suppress that address
Learn what you can

14. Unsubscribes
Suppress that address
Update any preferences

15. Bounces
Deferred: investigate
high numbers
Bounce: suppress
immediatelyrittyrat

16. Re-Engage Upon Login

17. TeamSnap

18. TeamSnap
“A tiny development effort up
front led to big time savings
and much-improved
deliverability numbers.”
H. Wade Minter, TeamSnap

19. Melissa P

20. Remove the Unengaged

21. 3-6 Months of Email
Zero opens Zero clicks
Zero reason to keep
sending email

22. What’s Your Preference?

23. 2+ times daily
Daily digest
Twice a week
Weekly
Bi-weekly
Monthly

24. Re-engage ‘em

25. Spam report
Unsubscribe
Bounce
Open
Click
Dosomethingnow
Dosomethingmaybe

26. Get Started Without Code

27. Keen IO

28. Keen IO

29. Embarke

30. Embarke

31. Customer.io

32. ZenLytics

33. ZenLytics

34. Tempo-DB

35. Dive Deeper, Integrate More
Explore Dive

36. Anatomy of a Single Event
{
"timestamp": "1234567890",
"sg_event_id": "5555",
"email": "adam@example.com",
"event": "click",
"url": "http://sendgrid.com",
"unique_args":
{
"user_id": "1123"
},
"category": ["trial", "daily"]
}

37. The Savvy Salesperson

38. The Testing Tinkerer

39. The Metrics Missionary

40. The Super Segmenter
Beta-J