Webinar: Creating the Ultimate Instagram Marketing Strategy
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Learn how to create an Instagram marketing strategy that not only brings success but is also scalable and lets you take on more clients. Instagram is the place to be if you’re looking to quickly grow your brand awareness and build a loyal following. This social network has doubled its user base in just two years to 700 million while big brands are reaching millions of customers and driving sales with Instagram advertising. Discover how to create the ultimate Instagram marketing strategy for your agency or business. Watch the full webinar video at www.youtube.com/sendible We explain the core features of Instagram in detail and how keeping a consistent and engaging presence on the world’s fastest growing social network will keep your clients ahead of their competitors and grow their business. Whether you’re new to Instagram or a seasoned pro, we’re sure you’ll find our industry insights useful. Here’s what we cover in this not-to-miss webinar: - Why Instagram is the place to be for businesses - The features of Instagram you need to know about - Building a consistent, sustainable Instagram strategy - How we can help you scale up This session will also feature a live demonstration of Instagram scheduling and a Q&A at the end – all that’s required to help you start building your clients’ Instagram strategies in no time.
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Webinar: Creating the Ultimate Instagram Marketing Strategy
- 1. 14th June 2017 Creating the Ultimate Instagram Marketing Strategy for Your Clients www.sendible.com Presented by: Luke Knight, Partnerships Manager
- 2. Let’s Talk Instagram 2 • Leave us a G2Crowd review to receive a gift: bit.ly/reviewsendible • Why Instagram is the place to be for business • Create your strategy in five steps • Plan campaigns with our simple checklist • The features of Instagram you need to know about • How to manage Instagram using Sendible • Q&A • Your gift
- 3. About Instagram • Over 700 million monthly active users (doubling their user base in 2 years) • 95 million photos and videos uploaded each day • Can upload photos, short videos, go live and use filters • Less competition and a more engaged audience • Easier to target audiences with less money spent on paid advertising • Only 36% of marketers are using Instagram • There is an algorithm for post priority • New exciting features like Instagram Stories • Business profiles give insights about followers, posts, and promoted posts • No posting API
- 4. How to Use Instagram for Business • Seek to inspire and entertain, not directly promote • Show what you do in a creative way • Share your mission with the world • Add value and look pretty while you do it • Your most important asset (and downfall) on Instagram will be visual content
- 5. Create Your Strategy in Five Steps 1. Get the basics right 2. Set up your profile 3. Decide on your content focus 4. Publish and engage 5. Make your Instagram strategy scalable
- 6. 1. Get the Basics Right • Reasons for being on Instagram • Goals, expectations and purpose • Target audience • Username
- 7. 2. Set up Your Profile • Update your bio • Change the bio links frequently • Switch to the Business profile
- 8. 3. Decide on Your Content Focus • Type of content (photos, videos, Instagram Stories, live video) • What themes will be covered • Frequency of posting • Which colors will dominate and which filters can be used • Prepare one month worth of posts before you launch
- 9. Build Anticipation • Keep your client audiences interested • Reward loyal followers with exclusive content • Let them be the first to know about new products and events • Create teaser photos that satisfy curiosity • Social sharing syndicate when posting • Use the profile link to capture leads
- 10. 4. Publish and Engage • Choose hashtags to use • Industry leaders to follow • When to like posts of others and leave comments • Choose collaborators to work with and @mention
- 11. Expand Your Reach with #Hashtags • Hashtags make it easier for people to find relevant content • Include your main company hashtag (#yourbrandname) • Best practice is to use between five to ten hashtags (maximum 30) • Add campaign specific hashtags and general ones, like #instagood, #tbt (Throwback Thursday), #socialmediamaketing, #beachholidays
- 12. Collaborate and @Mention Others • Highlight collaborators and share customer success stories • Give to charity or fundraise a couple of times a year • Collaborate with others • Unpaid shout-outs • Paid shout-outs
- 13. 5. Make Your Instagram Strategy Scalable • Schedule posts in advance • Monitor hashtags • Manage Instagram for your clients on-the-go
- 14. Plan Campaigns with Our Simple Checklist 1. Decide on your topic/theme • User-generated content • Culture or behind-the-scenes • Customer stories • Industry or thought leadership • Promotional 2. Plan your campaign • Tone of voice • Days and times to post • Colors and filters • Consistency with the brand 3. Your target audience • The ideal buyer persona 4. Choose hashtags • Keywords • Event or location • Trending or seasonal 5. Update your bio • Description and link to match campaign • Create lead capture form (if necessary) 6. Write and schedule your posts 7. Once you launch, be ready to: • Reply to comments • Follow new relevant accounts • Syndicate your posts to other social networks
- 15. Features You May Not Know About • Get notifications from people you follow • Adjust settings to approve tagged photos • Remove tags of an account from other people’s photos • Hide filters that you never use or create favorites • Clear search history • See all the posts you’ve liked • Switch between multiple accounts • Create collages (use additional app’s such as Layout) • Send direct messages to users privately
- 16. Create Instagram Stories or Go Live • Create a collage available for 24 hours (Instagram Stories) • Document rather than promote • Use text and stickers • Eraser button • Boomerang, Rewind, Hands-free • Clickable #Hashtags and locations • Mention people in Stories • 200 million daily Stories users • New face filters
- 17. How to Manage Instagram Using Sendible • No Instagram API (no plan for one) that allows third party applications such as Sendible to schedule updates • Posting/engaging on Instagram is a manual and time-consuming process
- 18. Simplified Scheduling to Instagram • Create new content in a few taps or on the desktop app • Schedule posts to Instagram in advance • Quickly approve content for publishing • Video: sendible.com/insights/instagram-scheduling-tools
- 19. Managing Multiple Accounts with Streams • Use streams to manage comments and like photos • View all of your posts and reply to comments • Repost your Instagram posts to other social media networks
- 20. Monitoring Hashtags – Instagram Search • Do a live search for posts with a particular hashtag • Monitor hashtags to increase opportunities to engage
- 21. Instagram Auto Like • Engagement is crucial for successful Instagram campaigns • Soft automation for one of the most time consuming tasks – liking photos • Choose a hashtag (choose from the list of #) • Like up to 6 posts per hour automatically
- 22. Instagram Auto Follow • Auto follow users of posts you have liked • Unfollow Instagram users who you've automatically followed but who have not followed you back within 24 hours
- 23. Instagram Automation Success "I only started using the Instagram Automation feature on Sendible about two weeks ago and have already seen some great results! Our number of followers has grown significantly and we’ve noticed a lot more engagement with our posts, something which previously wouldn’t have been possible without constant monitoring by staff. The Instagram Automation tool has been a lifesaver in my role as it allows me to maximise the reach of our social posts and reduce my workload.“ - Alice, Content Writer, Isango “I have personally utilized this and my followers and engagement has gone through the roof, with qualified, actual people!!! It is awesome!.” - Ericka, Synergy Marketing Consultants
- 25. Instagram Analytics – Report Builder Modules • Channel Header Channel header information • Followers The number of people following this Instagram account • Following The number of people being followed by this Instagram account • Instagram posts and comments List of Instagram posts with the most engagement • Media The number of photos posted to Instagram
- 26. Your Gift Everyone that reviewed us during the webinar is getting: 1 x 500-Word Article Credits (Added to your account in the next 24 hours - check for email) What are article credits?
- 27. Any Questions? Sendible 311 Ballards Lane, Finchley London, N12 8LY luke@sendible.com (UK) (+44) 203 869 9438 (US) (+1) 646 569 9029 (AUS) +61) 283 104 596 @sendible /sendible/sendible Start your free 30-day trial: sendible.com/freetrial
Notes de l'éditeur
- Over 700 million monthly active users and 40 billion images shared Less competition and a more engaged audience (compared to Facebook 58 times or Twitter 120 times) More targeted audience with less money spent on paid advertising Only 36% of marketers are using Instagram for business vs the 93% on Facebook (source: selfstartr) Upload photos, short videos (similar to gifs) and uses filters. New Algorithm: Post priority New Instagram Stories: The newest addition, is a video collage that consists of images and videos that can be edited with text, colour and the sort. Exclusively on mobile and are live only for 24-hours (though this can be refreshed, if you choose to keep them for longer) New Business profiles Insights about followers, posts, and promoted posts Removing Locations No posting API
- Seek to inspire and entertain, not directly promote your product or service Show what you do in a creative way Customers have a natural curiosity about where their products come from, and you can use Instagram to show them their whole lifecycle (great for companies that sell environmentally friendly or FairTrade products) Show your company culture, share your mission with the world, or simply share some tips and how-to’s, premises tour, meet the team, customer testimonials Add value to your customers and look pretty while you do it Never underestimate the fact that your most important asset (and downfall) on this social media network is visual content Style Guide
- Keeping your customers interested is an essential part of any effective marketing campaign Reward your loyal followers with exclusive content Let them be the first to know about new products, services or events Create teaser photos that satisfy curiosity, build anticipation for your new releases, office ostores penings or This kind of preview makes your Instagram followers feel special and keeps them coming back for more insider information Social Sharing syndicate after posted Lead capture forms
- Strongest social media channel for highlighting collaborators and sharing customer success stories Even if you don’t officially partner with a non-profit organisation, you can give to charity or fundraise a couple of times a year It’s all good as long as the cause aligns with your brand values and mission of others Another technique involves use ‘shout-outs’. An unpaid shout-out is when you partner with another brand that has roughly the same number of followers as you, to promote each other to your audiences and benefit from increased exposure The paid shout-out is for those with a bigger budget. This involves paying a brand (or influencer) with a much larger following to promote your product or service Create a strong call to action, on the image or within the text
- Transition: you’ll need time to experiment with the new Instagram Stories and you can win that back by streamlining Instagram scheduling.