1. About ChampionsWay & PerfectMIND
Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people
Headquarters in Vancouver, BC Office located in New Jersey
Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC
blog.championsway.com community.championway.com

2. Lead Generating On Auto Pilot

3. The Martial Arts Business

4. Question:
How do you get the numbers, TODAY?

5. Answer:
Social
Media
Social
Website
Mobile
SEO
Site/SMS

7. 4 Take Aways
• 5 Ways of Getting leads
• Identifying your target Market
• Target Marketing Example
• 5 Ways to set up your Lead Generation on
Auto Pilot

8. 5 Ways of Getting Leads

9. Macro Sites
• Domain with town and program
Domain • Turnersvillekickboxing.com
• Content Driven
Strategy • Email Subscription
• 50 % conversion
Expectations • List Building

10. Why They will die
• Key Word Rich
Content • Updated Weekly
• Call to actions
No Link
Strategy
• Keep them on Your sites, not others
• Reports
No Tracking
System
• Google Analytics

13. Traffic Source

14. Kits and Online Courses

16. Front Desk

17. Tips
• Monthly Check in for email addresses
• Use the Ipad
• Birthday Parties
• All events

18. QUESTION: Why should they give you
their email?

20. • Subscription
Blog • Call to Actions
• Landing Page
SMS • QR Code
• Facebook
Social
Platforms
• Twitter-Links to Blog

21. Free Bully Prevention Kit

22. Take Away-You will never build the
numbers you want without a strategy
and system that can mange your leads.

23. Take Away # 2- Target Marketing

24. Start with your major programs

25. Adults
Martial Arts BJJ
Kids
Karate Martial Arts
Pre-School
Karate Martial Arts

26. Adults
ISHIN-RYU Cobra Haki-Aki Jitsu
Kids
Kiki-Jitsu Cobra-Kitsu
Pre-School
Little Kiikoitus Mini-Kobjuuki

27. The Average Person

29. The Failure Process
Lead is Call and 2 week Process in
Generated LM Follow up done

30. Improving the Process
Lead is
Generated
Convert/Increase
Call and LM
%
2 Week Follow
Edu-sell
up
Automation
Content
Begins

31. 10 Years ago….Every Seminar Said

32. Today

33. Take Away-Stop saying the leads are weak, and
admit your strategy is broken.

34. Take Away #3-Target Marketing
Example

35. Kickboxing-The Easiest Program to
Get Leads

36. Macro Site

37. Website Header

38. Website Continued-No Fake Videos

41. Landing Pages for Each

43. Connected to Google Analytics
If it doesn’t make dollars
it doesn’t make sense

44. Landing Page Link Distribution

45. Link Economy
Pictures and Videos Economy
The next big one
Redirect

46. Call to actions and links though out email campaigns
Text “SenseiNick” to 64842
Services
Local Search

47. Blogging

50. Blogging 101
Top 5 Things to Remember

56. The Perfect Blog

59. Takeaway-No one cares about your
products or services until they believe
that you care about them

61. Take Away # 4
What you can automate and Why

62. Website Lead Capturing-It has to be

66. “You competitor is only one click
away. Capture the lead the first and
possibly the last time they check out
your website”

67. Lead Notification

69. Campaign Management

73. How much time and money are you
saving by asking your front desk
person to Find, track and analyze the
leads?

74. The Average Martial Arts School
Follow up System
Email Blast
about
1-2 Follow up
Call Lead/LM something that
calls
has nothing to
do with them

75. SMO Follow up System
Immediate
After 7 Days- Social
Notification
Auto email Media/Free Trial
from which
based on based on
campaign and
Criteria program
where

76. Students to Social Platforms
Auto Don’t have to
Generated Template make staff feel
Email uncomfortable

77. Got Mobile Site/Forms/Campaigns?

82. Take Away-If you do not have 24/7
marketing automated you will never
keep up with a competitor that does

83. Lets Review……

84. 5 Ways to Generate Leads
Macro-site
Links Ipad/Events
Kits and
In School Online
Courses

85. Take Away-You will never build the
numbers you want without a strategy
and system that can mange your
leads.

86. Take Away # 2- Target Marketing

87. Take Away-Stop saying the leads are weak, and
admit your strategy is broken.

88. Take Away #3-Target Marketing
Example

89. Takeaway-No one cares about your
products or services until they believe
that you care about them

90. Take Away # 4
What you can automate and Why

91. Take Away-If you do not have 24/7
marketing automated you will never
keep up with a competitor that does

92. Questions?