Cost-effective solution for visualizing unstructured data using Tableau and a cloud-based database. View the webinar video recording and download this deck: http://www.senturus.com/resources/how-to-visualize-complex-data-in-tableau/. Stop Meeting Like This (SMLT) shares its success maximizing the impact of client survey responses (SurveyMonkey, Zoho, Google Forms) using the Microsoft Azure cloud environment, data preparation, and the creation of Tableau visualizations. The solution prepares complex data such as survey data for use in Tableau and allows users to get the power of an industrial strength database on a budget. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. On a Budget Using the Cloud
CASE STUDY: VISUALIZING COMPLEX DATA
IN TABLEAU

2. • Introduction
• Harnessing Complex Data in Tableau
• Using Cloud Power on a Budget
• Real World Solution: Stop Meeting Like This
• Demo
• Solution and Recommendations
Agenda
Copyright 2016 Senturus, Inc. All Rights Reserved.

3. Presenters
Mike Weinhauer
Tableau Practice Director
Senturus, Inc.
Jim Pelichowski
Tableau Solutions Architect
Senturus, Inc.
Alia Santini
Principal Consultant
Stop Meeting Like This
Copyright 2016 Senturus, Inc. All Rights Reserved.

4. Free Resources: www.senturus.com
RESOURCE LIBRARY
An extensive, free library of past webinars,
demonstrations, whitepapers, presentations, helpful
hints, and more.
Copyright 2016 Senturus, Inc. All Rights Reserved.

5. To hear the recording from this webinar: Case Study:
Visualizing Complex Data in Tableau, visit our website
at:
www.senturus.com/resources/how-to-visualize-
complex-data-in-tableau/
While you are there, you can also view and download
this deck.
Hear the Recording
Copyright 2016 Senturus, Inc. All Rights Reserved.

6. WHO WE ARE

7. • Dashboards, Reporting &
Visualizations
• Data Preparation & Data Warehouses
• Self-Service Business Intelligence (BI)
• Big Data & Advanced Analytics
• Enterprise Planning Systems
Focused on Business Analytics
Copyright 2016 Senturus, Inc. All Rights Reserved.

8. Business
Requirements
Analysis
Ready
Data
DASHBOARDS
VISUALIZATIONS
AND REPORTING
DECISIONS
&ACTIONS
We Bridge the Gap Between
Data and Decision Making
Copyright 2016 Senturus, Inc. All Rights Reserved.

9. 900+ Clients, 2000+ Projects, 16+ Years
Copyright 2016 Senturus, Inc. All Rights Reserved.

10. CASE STUDY: VISUALIZING COMPLEX DATA
IN TABLEAU
ON A BUDGET USING THE CLOUD

11. • When the sales and marketing falls short
• Examples of challenging data with irregular structure
– Social media
– Email
– Survey
Getting Tableau to Work with Complex Data
Copyright 2016 Senturus, Inc. All Rights Reserved.

12. • We know Tableau can leverage Hadoop, Redshift…
• What if I don’t have that infrastructure/knowledge?
• A viable option: outsource IT expertise on the Cloud
– No need to add internal IT staff
– Get industrial strength performance similar to having your
own data center
– Secure
Big Data on a Budget
Copyright 2016 Senturus, Inc. All Rights Reserved.

13. AN INTRODUCTION TO:
STOP MEETING LIKE THIS

14. To hear the recording from this webinar, visit our
website. While you are there, you can also view and
download this deck at:
www.senturus.com/resources/how-to-visualize-
complex-data-in-tableau/
The Senturus comprehensive library of recorded
webinars, demos, white papers, presentations, and case
studies is available on our website at:
www.senturus.com/resources/
Hear the Recording
Copyright 2016 Senturus, Inc. All Rights Reserved.

15. Why Stop Meeting Like This Exists
Copyright 2016 Senturus, Inc. All Rights Reserved.

16. The Scope of the Problem
We believe the way that large organizations
get work done is no longer working
Meetings CollaborationEmail
Stop Meeting Like This is as much a movement as it is a set of
tools, practices, and capabilities to help leaders reset
the norm for how organizations use their time.
Copyright 2016 Senturus, Inc. All Rights Reserved.

17. Different Points of View on How to Address
the Problem
THE BIG NEW THING IN MEETINGS? “WALK AND TALK”
MEETINGS: TO HAVE OR NOT TO HAVE...THAT IS THE QUESTION
NEWS FLASH: MEETINGS SHOULD NEVER BE LONGER THAN 15 MINUTES
CHAIR-FREE MEETINGS: A HOT NEW TREND
THE MODERN MEETING IS DEAD
Copyright 2016 Senturus, Inc. All Rights Reserved.

18. The Opportunity For How to Fix It
White
Space
Asynchronous
Collaboration
Awesome
Meetings
Copyright 2016 Senturus, Inc. All Rights Reserved.

19. Outsource survey results database
architecture to Senturus
Develop the end product with our
Senturus architect so that the
work is shared
Store data in the Cloud and use
survey tools that already exist
Use Tableau for data visualization
Build something repeatable that can
scale with us as we grow
A Challenge We Faced Internally
We are a startup with limited resources…
… and to top it all off, do so on a budget!
….and basic technical expertise...
… who wanted to display survey results in
interesting ways that weren't time consuming…
… and develop a database as we go…
Copyright 2016 Senturus, Inc. All Rights Reserved.

20. Tableau Visualization – Likert Survey Questions
Copyright 2016 Senturus, Inc. All Rights Reserved.

21. Getting There: A Closer Look at Survey Data
What does this data look like from the source?
Copyright 2016 Senturus, Inc. All Rights Reserved.

22. • Column headings confusing or missing
• Columns that should be rows (needs pivoting)
• Multiple header rows
• Open text responses
– Unstructured with no common width
• Null or empty values
Challenges Using Complex Data
Copyright 2016 Senturus, Inc. All Rights Reserved.

23. Tableau Works Much Better With Data Like This
Copyright 2016 Senturus, Inc. All Rights Reserved.

24. What About Complex Data?
Copyright 2016 Senturus, Inc. All Rights Reserved.

25. Solution – Data Architecture
Source: Raw Data
Transform
Data Landing Question/Response Master
Report View
Data Model
• History
• Compare like questions
• Question modeling
Data Landing Question/Response Master
Report View
Copyright 2016 Senturus, Inc. All Rights Reserved.

26. Solution – Physical Architecture
Tableau Desktop
Cost
• VM cost about $5 per survey run
• Tableau Desktop
portal.azure.com
Copyright 2016 Senturus, Inc. All Rights Reserved.

27. Sure, You Can Have Your Own Data Center
Running a DC
• Electricity
• Engineering
• Installation
• Server Equipment
• Facility Space
• Maintenance
• HVAC
• Management
• Rack Hardware
• High Availability
• Disaster Recovery
• Security
Copyright 2016 Senturus, Inc. All Rights Reserved.

28. • Not all data is easily analyzed – complex data presents
several challenges
• You don’t need months, millions of $$$$, and an army
of IT staff to do sophisticated analytics
• SMLT can help you change your meeting and email
culture and greatly improve productivity
• Senturus can help you focus on your strengths by
letting you leverage our strengths – delivering effective
analytics solutions
Summary
Copyright 2016 Senturus, Inc. All Rights Reserved.

29. To hear the recording from this webinar, visit our
website. While you are there, you can also view and
download this deck at:
www.senturus.com/resources/how-to-visualize-
complex-data-in-tableau/
The Senturus comprehensive library of recorded
webinars, demos, white papers, presentations, and case
studies is available on our website at:
www.senturus.com/resources/
Hear the Recording
Copyright 2016 Senturus, Inc. All Rights Reserved.

30. ADDITIONAL RESOURCES

31. Contact Stop Meeting Like This
If your organization suffers from meeting madness
• Visit: www.stopmeetinglikethis.com
• Email Alia directly at: alia@stopmeetinglikethis.com
Copyright 2016 Senturus, Inc. All Rights Reserved.

32. Introduction to Tableau Workshop – Half Day
• Topics include:
– Understanding the Tableau product line
– Learning Tableau terminology
– Acquiring data
– Creating and enhancing worksheets
– Building a three pane interactive dashboard
• July 13, 2016
• $150
• Register at: www.senturus.com/?p=5627
Copyright 2016 Senturus, Inc. All Rights Reserved.

33. • 2 days – onsite personalized training
• 3 days – discovery and development
– Business requirements
– Data sources
– Support models
– Architectural approaches
– Install and configure Tableau Server
– Jointly develop workbooks and dashboards
– Future proofing and version control
– Ongoing support
Contact Senturus at info@senturus.com or 888 601 6010
Tableau Jumpstart Program
Copyright 2016 Senturus, Inc. All Rights Reserved.

34. www.senturus.com/events
Upcoming Free Events
Copyright 2016 Senturus, Inc. All Rights Reserved.

35. More Free Resources on www.senturus.com
Copyright 2016 Senturus, Inc. All Rights Reserved.

36. To hear the recording from this webinar, visit our
website. While you are there, you can also view and
download this deck at:
www.senturus.com/resources/how-to-visualize-
complex-data-in-tableau/
The Senturus comprehensive library of recorded
webinars, demos, white papers, presentations, and case
studies is available on our website at:
www.senturus.com/resources/
Hear the Recording
Copyright 2016 Senturus, Inc. All Rights Reserved.

37. Thank You!
www.senturus.com
info@senturus.com
888 601 6010
Copyright 2016 by Senturus, Inc.
This entire presentation is copyrighted and may not be
reused or distributed without the written consent of
Senturus, Inc.
Copyright 2016 Senturus, Inc. All Rights Reserved.