In this short presentation we discuss white hat SEO ( Search Engine Optimization )

1. By A1 SEO Singapore
http://www.seocox.com

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By A1 SEO Singapore
http://www.seocox.com

3. A clear understanding of white hat SEO techniques
We use many search engines while surfing on the Internet, there we also get ourselves familiar with SEO (Search
Engine Optimization), which is actually a part of making high ranking of your website with search engines. It is
categorize with terms ethical and non ethical activities. Similarly, white hat SEO is considered to be ethical and it
can also be named as ethical attitude in other words. It concerns with consultants utilizing their ethical activities in
order to increase the page rank of their website on various search engines. If you want to improve the rank of your
website, you have first to know about proper working of the search engines. Therefore, the concept of white hat
relates to clear codes and authentic optimizing tricks rather than involving in unlawful activities that leads you
towards penalties. Normally penalties are imposed for various illegal activities that violates the terms and
conditions, some are those where the page rank of your website decrease.
By A1 SEO Singapore
http://www.seocox.com

4. In some cases a website might get banned, if this is the case that particular website would be removed from the
search engine and then no more SEO. You are also supposed to get risk of losing traffic to your site from search
engines. Generally, search engines show the results of pages on what you write as your keyword that should be
somewhat similar to what actually that page is about and the relevant stuff. Suppose we are considering a certain
word “ Rockstar ” as our keyword. On the other hand if we are using the keyword “ horror film ” as a keyword to
search out the stuff we are really looking for then it would not be relevant. There is not at all a way for any search
engine to know what is your website all about, unless you place the right key words in the search engine. A well SEO
sites are those which provide unique keywords that most often resemble with your site. Because putting the keywords
in the site that are somehow same in the site would help visitors searching the site very easily.
By A1 SEO Singapore
http://www.seocox.com

5. It is commonly observed that various search engines use some softwares for SEO, that is spider, by the help of
which website and pages are to be accessed. The main function of the software is to get the information of website
pages and rank its pages as well according to the conditions which are usually mentioned in the pages. It is not at
all possible for a search engine to let you see the right result of website unless you are putting the correct keyword.
There are various options where we are placing our keyword; one way is to place the keyword in the title of your
website. It is sometimes usually seen among most SEO experts that we use keywords including some other
information in that, but in these cases it is obvious to know that once the keywords are entered you can get the
right content of the page your are looking for. On the other hand, we also use keywords in the headers. If your
website page has various sections and information written in it, then it sometime becomes cumbersome to find out
the particularities which are in need which is possible with the help of header tags and the keywords we put.
By A1 SEO Singapore
http://www.seocox.com

6. One of the important pieces of advice suggested by most SEO users is that you should use particularly the main
keyword at the top. If you are finding a website of your interest let’s suppose, the one we had already have the
keyword of i.e.“Rocksta ”, then this website would contain the word Rockstar in it as a keyword. Conversely your
keyword might also come up with some other words like “ horror film” but you will get result of what you want in
the result on the keyword entered. It is also possible to get flag with spam on your page by the program spider
because of too many repetitions of the keyword. It should also be noted by all SEO users that keyword is not the
only crucial factor for search engines in many cases for SERP (Search Engine Results Page). If a website uses
correct keywords it doesn’t reveal the fact that it is one of the demanded website on the Internet. In order to see the
quality of the website, search engines utilize the test of links and get to know the page rank.
By A1 SEO Singapore
http://www.seocox.com

7. On having one more look at keyword with our previous example of “ Rockstar”, the person involved in the SEO can
also find a result that, you might find several pages resembling to your web pages. In such cases the search engine
where you are searching your keyword, will give it a higher rank in the result. The quality of the links is observed
by the rank of linking pages by many search engines. On the contrary, an SEO person can find pages linking to
your website already have high ranking in the search engines which consequently increases your page rankings as
well in comparison to other pages. There are several ways to increase your page rank, but it should be kept in
mind in order to publicize the web that your pages are the center point for many people who want to link with. In
addition to that another way is to find the website containing material related to your web pages and then creating
an exchange of links.
By A1 SEO Singapore
http://www.seocox.com

8. There might comes minute factor that could help you get ever green result out when it deals with the ranking
among the organic search engines, all suggested SEO techniques are white hat solution. When we are using
keywords if it’s written in the Meta tag then it would be good for the page ranking to some extent. The Meta tags
should be kept in a fixed range depending on the content of the pages of your web. We should avoid using same
tags for the individual pages because to publicize the web page would definitely require uniqueness in it. The
keyword optimization shall not be too much with one webpage. The keyword we take will be good enough if it is
common phrase and also to be noted that it resembles with your page. While talking about a good SEO
surrounding, your company, domain, tags and title are of the same keyword as your Webpage’s content. The
practice of performing keyword research is also important in order to recognize common phrases that could
represent your products and services.
By A1 SEO Singapore
http://www.seocox.com

9. In the process of SEO you might have high success rate with the targeting keywords used that don’t have much
competency. If you are familiar with the fact of how to get good ranking with the competitive keywords, then you
shouldn’t worry about this. Include some describing titles with tags and images on your webpages after that
include the image names collaborating with the title you have chosen. Suppose if you want to include an image for
facebook website then don’t name it as “ image1.jpg” or “pic1.jpg” but give a name that seems more reliable like
“facebook.jpg”; the same procedure should also be utilized for the webpage names. Yes, It make us feel awkward
for knowing how one could post a link on a website to the other, none the less the simple technique of including
one inbound link increase your SEO ranking. It is also good to find non-competitive websites to link, which have
higher ranking for your well known keywords thus it show fair policy as Google has already fixed fair policies.
By A1 SEO Singapore
http://www.seocox.com

10. For those who are having websites for SEO must note that their websites should be easy to open without much
time delay for loading. Having WebPages with very low loading and quick opening will attract more visitors to its
content that is easy to access. Furthermore, Google has already declared that the page ranking also depends on
the time a particular website takes to load.
A point of consideration in SEO, worthy to note is you are choosing a webhosting company then it must be taken
into account that clients have websites which are easily to access with a very little loading in those. You will find
some webhosting organization already having more burdens and finally those companies are responsible for slow
websites loading of their clients. It is necessary to include the name of the city if the companies you are involve
with serves local persons. Being sure that your webpages that are on your website are easily accessible from
search engines, besides there should be a linking route from homepage to all other pages and contents.
By A1 SEO Singapore
http://www.seocox.com

11. With the help of Google webmaster, Google lets you know which keyword results your listing and you must check
on regular basis for new keywords from time to time for SEO. Once you see the name of your choice that would be
advantageous for you and then you can start your new search for phrase to make your efforts work in a well to do
manner. You will see miracle with in no time on making tremendous sale with more and more clicks. This would be
considered as a feedback to increase your web pages rank. For those who are in the search of an SEO friendly
content then you are supposed make a list of good pages despite making list of your products and services, for
instance dedicating one webpage for individual items in your list. You know many websites have various types of
links for some purposes; generally you have those links coming to your website to the other one which you are not
willing to pass on further. Some links with their authorization to the websites are fine for this work in case if you
are not guarded with outbound links and other than this you might loss the charm of your well known links for the
pages you don’t need to care about.
By A1 SEO Singapore
http://www.seocox.com

12. It is very important fact in the SEO that if you are wishing to exchange the links then you must know that you can
do this task in good manner. Well, this procedure of exchanging links from the website will not last for long
time, you should link to website whose contents resemble to your site and the visitors get attracted to the
keywords that you set. A process of reciprocal link building is very time consuming but this process can speed up
with a software prprowler. This software helps you directly get in touch with those sites which are of your interest
and get you rid of sticking to other pages which are not useful for you without visiting those pages.
The creation of content should be of the unique quality so that the visitors feel interest to visit those webpages
and thus making favor of your pages. In the field of SEO, high class content your website has, the more valuable
it will be in the search engine. In this way more webmasters would try to link to your site if they are finding the
stuff more useful for their websites.
By A1 SEO Singapore
http://www.seocox.com

13. Creating an excellent content is a backbone of SEO but also very time consuming as well, however it will be more
reliable for long lasting period. An additional point in the favor is that, from the newly created pages some extra
keywords are also possible to target. The one who owns a business knows more about and should not let others
know about it as privacy. You should add some useful info in the webpages including articles, posts, softwares and
various types of other useful things that other websites and the people who visit get inspired, is also another way
of making links to your website where reciprocal link process doesn’t need. Further, the proper arrangement of
your content, wording and stuff you include in order to get a very good rank in search engines is a very important
for SEO as well. It includes every factor, a catchy title and tags to make you have good search engine positioning
which leads you to a route of successful optimization. You should also take a note that most of the search engines
give credits to the site whose pages are of high class content that you feel would really be appreciated.
By A1 SEO Singapore
http://www.seocox.com

14. Finally, with the help of ethical and reliable SEO techniques you can get large number of inbound links. In this
process one should have to be patient, as this process is slow progressing. It is all about the back links you receive
when others visit your web content and it will get true when your site comes up and start putting it to see for
everybody then you will be getting a good position somewhere in the top of the search engine. Among several
benefits of white hat SEO, the important one is that you cannot be blocked from any search engine the reason you
know is that everything you do with this practice is totally legal.
If someone is involved in the black hat practices then that person’s website is obvious to be blocked by Google. The
blocking of a site results to down your page rank, but if you continued to repeat the same practice you blocked
forever because you are going to make violation through illegal activities which are not in favor of those who are
doing their work with ethical instance.
So, you know there are several benefits using white hat practices which help you increase high success rate of
your business. As a result, it creates faith in your customers and also helps you grow your business very
constructive by all means.
By A1 SEO Singapore
http://www.seocox.com