Catch the video with narrative text at the SEOCopywriting.com blog: http://bit.ly/ZfyUG3. This installment of the SEO Copywriting Checklist series is about whether your content is optimized or keyphrase-free. I've heard from a lot of people that they are skipping keyphrase research. And of the several excuses for not doing this important, foundational SEO step, the BIG one is not having enough time. Tune in to learn why you have to buckle down and do the research not only to perform well in the search engine results, but also to provide insight into what your target audience is searching for, and what questions they may have.