In today's presentation, I address a question that I get a lot, which is: should I rewrite "bad" SEO content that has good Google rankings? This is an excellent question, because a lot of folks have web pages of so-so quality that still perform well in terms of rankings. So what to do? I share some strategies for increasing the quality of your SEO content and improving conversions here. If you have an SEO copywriting question, I'd love to hear from you. You can find me on Twitter @heatherlloyd, or email me at heather@SEOcopywriting.com. You can also visit my site (www.seocopywriting.com) and sign up for my free SEO Copywriting Buzz newsletter. You can choose to receive a weekly recap of the blog post how-to's and SEO copywriting tips, or a daily update!

1. Should I rewrite “bad” pages with good
Google rankings?
Presented by: Heather Lloyd-Martin, CEO, SuccessWorks
SEO Copywriting
SEO CONTENT WRITING TIPS

2. ARE YOU AFRAID TO FIX YOUR SEO CONTENT?
- The SEO copy may be
“borderline spammy.”
- Your content may not
have the right tone and
feel.
- Conversions may be low
and bounce rates may be
high.

3. IT’S TIME TO TAKE THE PLUNGE
- Too keyphrase stuffed?
Rewrite it. You may be
able to use the same # of
keyphrases.
- Determine how to best
rewrite the content
(changing format, tone
and feel, call to action.)
- Upload the content and
monitor
rankings/conversions.

4. NEED HELP? LET ME KNOW!
• SEO Copywriting Certification training
• SEO content writing services
• Customized SEO content training
• Content site reviews
• Free daily/weekly newsletter
@heatherlloyd
SEOCopywriting.com
heather@seocopywriting.com