A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business

1. Mobile Marketing
Why it’s Good for Business

2. Mobile Marketing
• People are spending more time on their mobile
phones than ever before.
• As marketers we have to understand these new
types of consumers and how best to reach them.
• Technologies like geolocation and mobile tagging
can help us better understand the mobile consumer
and deliver more relevant massages.

3. Mobile is Important
• 58% of all US consumers already own a
smartphone. Source: comScore
• Over 1.2 billion people access the web from their
mobile devices. Source: Trinity Digital Marketing
• Global mobile traffic now accounts for 15% of all
Internet traffic. Source: Internet Trends 2013

4. Mobile is Important
• No one screen size has more than 20% of the
market share. Source:
Mobify Research & Development
• Almost half a billion tablets will ship in 2013 and
2014 alone. Source: Gartner
• Tablet users spend 50% more than PC users.
Source: Adobe

5. Mobilepeople have a better opinion of brands
is Important
61% of
•
when they offer a good mobile experience. Source:
Latitude
• 60% of mobile shoppers use their smartphones
while in a store, and another 50% while on their
way to a store. Source: Deloitte Digital
• 90% of people move between devices to
accomplish a goal, whether that’s on smartphones,
PCs, tablets or TV. Source: Google

6. Mobile is Important
• Mobile-based searches make up one quarter of all
searches. Source: The Search Agency
• 95% of smartphone users have searched for local
info. Source: Google
• Every 100ms increase in load time decreases sales
by 1%. Source: Amazon

7. What is the Size of the
Mobile Market?

9. Mobile Advertising

10. Mobile Advertising by Region,
Worldwide (Millions of Dollars)

11. Mobile Business, E-Commerce &
Payments

12. Top Commercial Venues Where
People Use Their Mobile Device

13. Mobile Preferences

14. Holiday Shopping Potential
• Almost ¼ of all online shopping on Black Friday in
2012 was done on mobile and tablet devices.
• Source: Internet Trends 2013

15. Mobile users Will do anything and
everything desktop users will do,
provided it’s presented in a usable
way.
- Brad Frost