1.
Mobile Stats forMobile Stats for
MarketersMarketers

2.
Mobile Stats for Marketers
•
Global smartphone use will reach 2 billion by
2015
http://www.bloomberg.com/news/2012-10-17/smartphones-in-use-surpass-1-billion-will-double-by-2015.html
Smartphone
Use

3.
•
Nearly half of American smartphone owners
use shopping apps
http://www.marketingpilgrim.com/2013/05/infographic-in-a-mobile-world-customer-reviews-matter-more-than-ever-before.html
Shopping
Apps
Mobile Stats for Marketers

4.
•
45 percent of users between 18 and 29 use
mobile search daily
http://icebreakerconsulting.com/infographic-mobile-search-statistics/
Mobile
Search
Mobile Stats for Marketers

5.
•
31 percent of mobile Internet users mostly
go online using cell phones
http://www.televox.com/blog/marketing/11-reasons-mobile-websites-are-a-must-have/
Mobile
Internet
Users
Mobile Stats for Marketers

6.
•
Across all industries, mobile traffic is
increasing by 3.5 percent per month
http://www.televox.com/blog/marketing/11-reasons-mobile-websites-are-a-must-have/
Mobile
Traffic
Mobile Stats for Marketers

7.
•
The number of local searches on mobile
devices quadrupled in 2012
http://www.localsearchassociation.org/Uploads/Public/Documents/News/LSA-Local-Mobile-Search-Report-2013-Press-Release-FINAL-5-2-13.pdf
Local
Searches
Mobile Stats for Marketers

8.
•
Of the estimated 30 billion annual mobile
searches, about 12 billion are local searches
http://searchengineland.com/analyst-mobile-to-overtake-pc-for-local-search-by-2015-119148
Local
Searches
Mobile Stats for Marketers

9.
•
Tablet users access search 73.9 percent of
the time, more than any other activity
http://www.emarketer.com/Article/Search-Gets-Mobile-Makeover/1009822
Tablet
Users
Mobile Stats for Marketers

10.
•
Local mobile searches (85.9 billion) are
projected to exceed desktop searches (84
billion) for the first time in 2015
Local
Mobile
Searches
Mobile Stats for Marketers