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Mobile web usage
and growth
in China
In China
there are
600M web users
Over 80% of them
goes online with a
smartphone
The majority of
mobile web users
are between
18 and 35
years old
Over 50% of them
has a bachelor
degree
39% of people use
the mobile web to
do mobile shopping
72% of user use the
mobile web many
times a day
Only 28% of rural people
use the web regularly
Still, the percentage of
rural people who access
the web via
mobile is 79%
70% of China’s new web
users do so via their
smartphones

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Mobile web stats and growth in China