Where do you start in regards to online marketing? Carefully examine "interruption" vs. "inbound" marketing. Learn to tell your story via content marketing. And be sure to dig into the incredible potential SEO can offer. Presented at the Grand Geneva golf resort in Lake Geneva, WI on May 30th, 2013.

1. High-Impact
Online Marketing Strategies
Presented by Nate Dame
CEO & Founder, SEOperks

2. Online Marketing?
More fun available at http://mashable.com/2012/07/02/best-cat-memes-ever/ and
http://blog.visual.ly/how-to-go-viral-every-time/.

3. Online is Changing

4. Every Consumer = Private Detective

5. Time to Shine!

6. Early Online Marketing
Flyer > Website
Paid Search > Website
Social Media > Website

7. Online Marketing Today

8. Tons of Options
http://moz.com/blog/goodbye-seomoz-hello-moz

9. Agenda
1. Establish your presence
2. Evaluate marketing opportunities
3. Tell your story
4. Search engine optimization (SEO)

10. Foundations:
Establish Your Presence

11. Establish Your Presence
When users search for YOUR BUSINESS, make
sure they find YOUR BUSINESS.

12. Where to Be
1. Google+ Local
2. Facebook Page
3. LinkedIn
4. Yelp
5. Yahoo
6. Bing Local
7. Twitter
Restaurants:
Zagat, Urbanspoon, Tripad
visor

13. How to Claim
1. Search and “Edit /
Claim” first!
(Only create new listing only if
your business is not already
listed.)
2. Fill in every detail you
can. Focus on providing
helpful details for your
customers.
3. Add photos! (when able)

14. Basic Website Considerations
What questions do clients have?
What benefits do we offer? (not features)
What action do I want visitors to take?
• Clean, modern, simple design
• Prominent contact options

15. Simple

16. Logical Calls to Action

17. Unique, Helpful User Experience

18. Evaluate Marketing
Opportunities

19. Where do you want to put your $$?
“Interruption Marketing” Tactics: Avg. Cost of Acquisition:
Paid Search (PPC) $95.00
Contextual Ads $115.00
Banner & Display Ads $150.00
TV, Radio & Print Media $180.00
Brand Advertising $Unknown
“Inbound Marketing” Tactics: Avg. Cost of Acquisition:
Organic Search (SEO) $15.00
Community / Forum Participation $20.00
Social Media Marketing $35.00
Blogs & RSS $60.00
Video Content $70.00
Source: SEOmoz

20. Online “Interruption Marketing”
Investment
Avg. Traffic

21. Online “Inbound Marketing”
Investment
Avg. Traffic

22. Inbound Marketing For the Win!

23. Tell Your Story
Content Marketing

24. What is content marketing?
Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a
clearly defined and understood target audience
– with the objective of driving profitable
customer action.
http://contentmarketinginstitute.com/what-is-content-marketing/

25. Opportunities Abound
• 1 million live viewers on Youtube
• Biggest live web streaming event in history

26. Opportunities Abound
• Millions of
views within 24
hours
• Video led to $7
million in
funding

27. Marketo:
The Power of Marketing Automation

28. Rackspace:
The Cloud is Awesome

29. Why is content marketing so
powerful?
• One blog post can:
– Engage your existing audience
– Attract new followers
– Get “shared” – free marketing!
– Attract links (huge for SEO)
– Attract long-tail SEO traffic
– Generate word-of-mouth
– Generate leads
– Nurture leads
– Help make sales

30. Content Marketing One-Page Strategy

31. Search Engine Optimization
(SEO)

32. Why SEO?
“I want to learn more about a
company/product/service, so I’m going to go
online and ____________ it.”

33. Search Ranking Factors
Link Building:
42%
Closely Tied to
Link Building:
14%
Site Optimization & Other: 44%
Link Building: 56%

34. Search Ranking Factors
Link Building:
42%
Closely Tied to
Link Building:
14%
On Site Optimization & Other: 44%
Link Building: 56%

35. SEO Crash Course
1. Clean site users love
2. Remove technical barriers
3. Tell your story

36. In Review
1. Establish your presence
2. Evaluate marketing opportunities
3. Tell your story (Content Marketing One-Page
Strategy)
4. Learn SEO (free webinars available)

37. Questions, Feedback and Complaints!
Nate Dame @seonate
CEO & Founder, SEOperks
nate@seoperks.com
m: (312) 870-0056

38. Thank You Sponsors!
Get $50 in free credits at www.grasshopper.com/seoperks
Nate Dame @seonate
CEO & Founder, SEOperks.com
nate@seoperks.com m: (312) 870-0056