Prajarajyam Online Marketing Strategy

•

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Sree Ram Somayajula

Business Technologie

Praja Rajyam- Online Strategy December | 2008

What Can Internet do?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Especially when people are looking for change

How we can leverage Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Many forms of Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Much Should We Invest? Cost Reach Low High High Display Blogs Videos Online PR EDM SEO Social media SEM

political change cultural change social change

Hub and Spoke A main website to empower users and supported across digital landscape

3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93% less than $100 13 million email ids 1.2 billion emails sent 1 million text subscribers 2 million profiles on obama website 4 lakh blog posts 35,000 volunteer groups 2 lakh offline events planned via website 100 million views in youtube

Create Promote Continue Website Blog Presence in Online photo sharing websites, Video sharing websites, social networks, widgets Mobile community channels Media Buys Search Marketing Email Mobile Ads Widgets PR Offline Evaluate web properties Add more interactive features Create and empower communities Streamline internal communications Measure

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Thank You By: Sree Ram Email id: [email_address] Blog: http://sriramsomayajula.blogspot.com

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

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Prajarajyam Online Marketing Strategy

1. Praja Rajyam- Online Strategy December | 2008

3. Yes We can Yes We Can do all the above

4. Especially when people are looking for change

5. How we can leverage Internet

8. How Much Should We Invest? Cost Reach Low High High Display Blogs Videos Online PR EDM SEO Social media SEM

9. But before that build web property

10. What Obama Did

11. political change cultural change social change

12. Hub and Spoke A main website to empower users and supported across digital landscape

13. 3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93% less than $100 13 million email ids 1.2 billion emails sent 1 million text subscribers 2 million profiles on obama website 4 lakh blog posts 35,000 volunteer groups 2 lakh offline events planned via website 100 million views in youtube

14. What I suggest to Praja Rajyam

15. Finding Party website

16. Create Promote Continue Website Blog Presence in Online photo sharing websites, Video sharing websites, social networks, widgets Mobile community channels Media Buys Search Marketing Email Mobile Ads Widgets PR Offline Evaluate web properties Add more interactive features Create and empower communities Streamline internal communications Measure

17.

18.

19. Thank You By: Sree Ram Email id: [email_address] Blog: http://sriramsomayajula.blogspot.com

Notes de l'éditeur

01/29/10
A few fundraising facts to give a sense of how successful he was at creating this social movement: 1.7M contributors thru april 2.9M total contributions thru april 93% total contributions under 100 in April according to huffington post While the campaign doesn’t report on % of contributions received online, anecdotally we know the smaller contributions tend to come online

Prajarajyam Online Marketing Strategy

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