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Presents	
  
	
  

SEO Ripoff Report:
	
  
How	
  To	
  Find	
  Out	
  If	
  Your	
  Paying	
  For	
  The	
  
Wrong	
  Expert
	
  
Learn	
  The	
  Shady	
  Practices	
  Of	
  	
  The	
  Top	
  SEO	
  
Companies	
  

	
  
	
  
	
  

Jason	
  Berkowitz	
  
 

	
  

	
  
First,	
  I	
  would	
  like	
  to	
  congratulate	
  you	
  on	
  taking	
  the	
  
next	
   step	
   with	
   your	
   business.	
   You	
   won’t	
   even	
   believe	
  
the	
  results	
  that	
  will	
  come	
  from	
  proper	
  SEO.	
  
	
  
In	
  this	
  report,	
  you’ll	
  be	
  given	
  5	
  tips	
  in	
  which	
  you	
  could	
  
help	
   you	
   decide	
   when	
   choosing	
   the	
   right	
   Internet	
  
Marketer.	
  	
  	
  
	
  
With	
  thousands	
  of	
  marketers	
  in	
  the	
  country,	
  finding	
  one	
  
that	
   lives	
   off	
   integrity	
   can	
   be	
   a	
   challenging	
   task.	
   After	
  
reading	
   this	
   report,	
   you	
   will	
   have	
   a	
   better	
  
understanding	
   of	
   hiring	
   an	
   SEO	
   expert	
   for	
   your	
  
business.	
  
	
  
Once	
   you	
   are	
   done	
   with	
   this	
   report,	
   contact	
   me	
   at	
  
Jason@seoservicesnewyork.org	
   to	
   learn	
   about	
   more	
  
about	
  how	
  I	
  can	
  help	
  you.	
  
	
  
I	
  look	
  forward	
  to	
  seeing	
  you	
  on	
  the	
  inside.	
  
Jason	
  
SEO	
  Services	
  New	
  York	
  
	
  
	
  
Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  
Tip	
  #1	
  –	
  “I	
  Can	
  Guarantee	
  You	
  
Results”	
  
	
  

The	
  reason	
  I	
  am	
  putting	
  this	
  one	
  first	
  is	
  because	
  it	
  is	
  
probably	
  the	
  most	
  important.	
  	
  
	
  
I	
  have	
  seen	
  hundreds,	
  yes	
  hundreds	
  of	
  SEO	
  “experts”	
  
claim	
  that	
  they	
  can	
  guarantee	
  you	
  results	
  within	
  a	
  
desired	
  timeframe.	
  I	
  have	
  seen	
  some	
  claim	
  to	
  have	
  you	
  
ranking	
  in	
  page	
  one	
  within	
  1	
  month.	
  	
  
	
  
They	
  may	
  go	
  even	
  further	
  to	
  say	
  that	
  they	
  have	
  an	
  “in”	
  
with	
  Google	
  and	
  any	
  website	
  they	
  put	
  onto	
  a	
  list	
  can	
  
automatically,	
  no	
  questions	
  asked,	
  become	
  ranked	
  #1.	
  
	
  
Here	
  is	
  some	
  things	
  to	
  keep	
  in	
  mind.	
  
	
  
NOONE	
  HAS	
  AN	
  IN	
  WITH	
  GOOGLE!!!	
  Google’s	
  main	
  
purpose	
  is	
  to	
  enhance	
  the	
  user	
  experience	
  by	
  providing	
  
organic,	
  relevant	
  results.	
  The	
  search	
  engine	
  is	
  so	
  
advanced	
  with	
  technical	
  algorithms	
  to	
  ensure	
  tha	
  the	
  
top	
  results	
  are	
  placed.	
  
	
  
Since	
  the	
  results	
  are	
  solely	
  based	
  off	
  what	
  the	
  algorithm	
  
thinks	
  is	
  the	
  most	
  relevant,	
  there	
  is	
  no	
  way	
  to	
  guarantee	
  
results.	
  
	
  
I	
  can	
  almost	
  assure	
  you,	
  that	
  if	
  you	
  purchase	
  SEO	
  from	
  a	
  
person	
  who	
  says	
  these,	
  you	
  are	
  getting	
  ripped	
  off!	
  
Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  
Tip	
  #2	
  –	
  Too	
  Cheap	
  or	
  Too	
  
Expensive	
  

	
  
Beware	
  of	
  getting	
  services	
  from	
  sites	
  like	
  Elance,	
  Odesk	
  
&	
  FreeLancer.	
  Many	
  SEO	
  companies	
  that	
  post	
  their	
  
services	
  on	
  these	
  sites	
  are	
  relatively	
  cheap.	
  You	
  can	
  
assume	
  that	
  if	
  you	
  are	
  quoted	
  at	
  a	
  low	
  price,	
  the	
  quality	
  
of	
  the	
  work	
  will	
  be	
  low.	
  
	
  
The	
  same	
  goes	
  for	
  ridiculously	
  over	
  price	
  SEO.	
  A	
  
company	
  that	
  is	
  charging	
  a	
  substantial	
  amount	
  of	
  fees	
  
should	
  not	
  be	
  looking	
  for	
  work	
  on	
  these	
  freelance	
  
websites.	
  	
  If	
  someone’s	
  price	
  does	
  not	
  fall	
  in	
  line	
  with	
  
other	
  SEO	
  companies,	
  this	
  should	
  ring	
  some	
  alarms.	
  
	
  
If a SEO company wants to charge you $200 per month to
do their natural SEO, how much time could they actually
be spending? Are they just? To do natural SEO right,
analysis needs to be done on a regular basis and original
content must be continually developed. This is not possible
within just a few hours every month. Conversely, there are
SEO Companies that way overcharge. I have heard some
big $$ numbers for monthly SEO.
If you are a big company with a big site, you may need to
pay a fair amount for SEO. Just make sure you know what
is actually being done each month and that the tactics are
all white hat.

Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  
 

Tip	
  #3	
  –	
  Massive	
  Search	
  Engine	
  
Submissions	
  

"We	
  will	
  submit	
  your	
  site	
  to	
  1,000	
  search	
  engines!"	
  You	
  
see	
  it	
  in	
  almost	
  every	
  SEO	
  claim.	
  Big	
  deal.	
  This	
  is	
  
something	
  that	
  is	
  simply	
  not	
  worth	
  paying	
  for.	
  Your	
  site	
  
will	
  not	
  be	
  relevant	
  to	
  the	
  "1,000"	
  micro-­‐market	
  search	
  
engines	
  that	
  few	
  people	
  use	
  anyhow.	
  
The	
  truth	
  is,	
  a	
  well-­‐done	
  site	
  does	
  not	
  even	
  need	
  to	
  be	
  
submitted	
  to	
  the	
  major	
  search	
  engines.	
  	
  
In	
  fact,	
  Google,	
  Yahoo,	
  MSN,	
  advise	
  that	
  frequent	
  or	
  over	
  
submitting	
  to	
  search	
  engines	
  will	
  hurt	
  you.	
  And,	
  
submitting	
  your	
  site	
  does	
  not	
  speed	
  up	
  the	
  process	
  or	
  
guarantee	
  it	
  will	
  be	
  picked	
  up.	
  	
  
Think	
  of	
  site	
  submission	
  as	
  sending	
  a	
  post-­‐it	
  note	
  to	
  
Google	
  to	
  stick	
  on	
  their	
  wall	
  of	
  millions	
  of	
  "to	
  visit"	
  
websites.	
  
Besides,	
  there	
  are	
  so	
  many	
  free	
  services	
  online	
  to	
  one-­‐
click	
  submit	
  to	
  multiple	
  search	
  engines	
  you	
  can	
  do	
  it	
  
yourself	
  for	
  free	
  in	
  a	
  matter	
  of	
  seconds.	
  (But	
  I	
  
recommend	
  against	
  this!)	
  
	
  
	
  
	
  
	
  
Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  
Tip	
  #4	
  –	
  Lack	
  Of	
  Communication	
  
	
  

This	
  is	
  one	
  that	
  really	
  ticks	
  me	
  off.	
  	
  
	
  
The	
  day	
  before	
  writing	
  this	
  report,	
  I	
  spoke	
  with	
  a	
  
cleaning	
  contractor	
  who	
  told	
  me	
  that	
  a	
  previous	
  SEO	
  
company	
  charged	
  them	
  thousands	
  of	
  dollars	
  per	
  month,	
  
practiced	
  bad	
  SEO	
  tactics,	
  and	
  then	
  disappeared.	
  	
  
	
  
This	
  happens	
  way	
  too	
  often	
  and	
  I	
  wish	
  I	
  had	
  the	
  power	
  
to	
  put	
  an	
  end	
  to	
  it.	
  
	
  
If	
  you	
  can’t	
  get	
  in-­‐touch	
  with	
  your	
  SEO	
  expert,	
  you	
  have	
  
a	
  serious	
  problem.	
  	
  
	
  
This	
  is	
  more	
  common	
  among	
  huge	
  SEO	
  companies,	
  that	
  
have	
  over	
  100	
  employees.	
  To	
  them,	
  you	
  are	
  just	
  a	
  
number	
  in	
  their	
  computer	
  system.	
  I	
  know	
  this	
  because	
  I	
  
was	
  paying	
  these	
  guys	
  at	
  one	
  point.	
  
	
  
This	
  means	
  that	
  you	
  are	
  not	
  priority!	
  
	
  
It	
  is	
  usually	
  when	
  you	
  threaten	
  to	
  cancel	
  services	
  that	
  
they	
  reappear,	
  blame	
  the	
  lack	
  of	
  communication	
  on	
  a	
  
technical	
  difficulty	
  and	
  request	
  an	
  instant	
  meeting.	
  
	
  
Even	
  if	
  you	
  fall	
  off	
  their	
  client	
  list,	
  it	
  won’t	
  be	
  a	
  big	
  deal	
  
to	
  them	
  because	
  they	
  charge	
  so	
  little	
  that	
  they	
  will	
  have	
  
another	
  unsuspecting	
  customer	
  in	
  no	
  time.	
  
Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  
Tip	
  #5	
  –	
  Long	
  Term	
  Contract	
  

	
  
Long-­‐term	
  SEO	
  contracts	
  should	
  make	
  you	
  turn	
  and	
  
RUN.	
  	
  SEO	
  results	
  CANNOT	
  be	
  guaranteed	
  (see	
  tip#1).	
  	
  	
  
	
  
SEO	
  takes	
  time,	
  but	
  if	
  you’re	
  not	
  seeing	
  results	
  after	
  3	
  
months,	
  you	
  should	
  be	
  able	
  to	
  stop	
  paying	
  for	
  a	
  service	
  
that	
  is	
  not	
  producing	
  ROI.	
  	
  	
  
	
  
I	
  talk	
  to	
  companies	
  all	
  the	
  time	
  that	
  are	
  in	
  one-­‐year	
  
contracts	
  that	
  they	
  can’t	
  get	
  out	
  of	
  and	
  they	
  hate	
  their	
  
SEO	
  Company.	
  	
  	
  
	
  
No	
  results,	
  no	
  returned	
  call,	
  no	
  evidence	
  of	
  any	
  actual	
  
work	
  being	
  completed,	
  but	
  you	
  can’t	
  cancel	
  the	
  service.	
  	
  
	
  
Good	
  SEO	
  companies	
  will	
  go	
  month	
  to	
  month	
  giving	
  you	
  
the	
  ability	
  to	
  cancel	
  at	
  any	
  time.	
  	
  They	
  know	
  they	
  are	
  on	
  
the	
  hook	
  to	
  provide	
  results	
  or	
  their	
  contract	
  will	
  be	
  
canceled.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  
More	
  Quick	
  Tips	
  
	
  

I	
  initially	
  only	
  planned	
  to	
  do	
  5	
  tips	
  but	
  while	
  writing	
  
this,	
  the	
  ideas	
  were	
  flowing.	
  Below	
  you	
  will	
  find	
  some	
  
more	
  quick	
  tips	
  to	
  help	
  you	
  figure	
  out	
  if	
  You	
  are	
  being	
  
ripped	
  off.	
  
	
  
#6	
  -­‐	
  SEO	
  Company	
  has	
  Proprietary	
  (Secret)	
  Tactics	
  
and	
  Techniques	
  They	
  Won’t	
  Share.	
  If	
  they	
  can’t	
  
properly	
  explain	
  what	
  they	
  are	
  doing	
  for	
  you,	
  it	
  is	
  most	
  
likely	
  that	
  they	
  are	
  using	
  black	
  hat	
  methods	
  that	
  will	
  
only	
  lead	
  to	
  penalization.	
  
	
  
#7	
  -­‐	
  SEO	
  Company	
  ONLY	
  uses	
  their	
  Custom	
  Analytics	
  
Reports.	
  Many	
  SEO	
  companies	
  provide	
  their	
  own	
  
analytics	
  tracking	
  software.	
  You	
  should	
  bewre	
  of	
  this	
  
because	
  there	
  are	
  many	
  time	
  where	
  the	
  figures	
  can	
  be	
  
manipulated	
  to	
  show	
  a	
  traffic	
  increase.	
  
	
  
#8	
  -­‐	
  SEO	
  Company	
  has	
  High	
  Pressure	
  Tactics	
  and	
  
Threaten	
  You.	
  Surprisingly,	
  this	
  actually	
  happens.	
  If	
  
you	
  want	
  to	
  cancel	
  services,	
  many	
  companies	
  will	
  
actually	
  threaten	
  you,	
  saying	
  that	
  your	
  website	
  will	
  
suffer	
  if	
  you	
  decide	
  to	
  cancel	
  services.	
  
	
  
#9	
  -­‐	
  SEO	
  Company	
  will	
  NOT	
  Let	
  You	
  Talk	
  to	
  the	
  
Actual	
  SEO	
  Specialist.	
  Do	
  you	
  talk	
  to	
  the	
  salesmen,	
  
secretary	
  or	
  the	
  SEO	
  guy?	
  I	
  know	
  that	
  if	
  I	
  wanted	
  work	
  

Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  
done	
  on	
  one	
  of	
  my	
  sites,	
  I	
  would	
  like	
  it	
  to	
  talk	
  to	
  the	
  
person	
  who	
  is	
  doing	
  the	
  work.	
  
	
  
#10	
  -­‐	
  SEO	
  Company	
  Limits	
  the	
  Number	
  of	
  Keywords	
  
You	
  Can	
  Target.	
  Why	
  have	
  a	
  limit	
  to	
  the	
  number	
  of	
  
keywords.	
  If	
  I	
  could	
  get	
  you	
  ranking	
  for	
  100	
  keywords	
  
in	
  the	
  first	
  month,	
  that’ll	
  be	
  amazing.	
  And	
  I	
  sure	
  as	
  hell	
  
wont	
  charge	
  you	
  an	
  extra	
  fee.	
  Just	
  an	
  amazing	
  
testimonial!	
  J	
  
	
  

Achieve	
  Top	
  Rankings	
  -­‐	
  SEOServicesNewYork.org	
  

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SEO Ripoff Report - SEO Services New York

  • 1.         Presents     SEO Ripoff Report:   How  To  Find  Out  If  Your  Paying  For  The   Wrong  Expert   Learn  The  Shady  Practices  Of    The  Top  SEO   Companies         Jason  Berkowitz  
  • 2.       First,  I  would  like  to  congratulate  you  on  taking  the   next   step   with   your   business.   You   won’t   even   believe   the  results  that  will  come  from  proper  SEO.     In  this  report,  you’ll  be  given  5  tips  in  which  you  could   help   you   decide   when   choosing   the   right   Internet   Marketer.         With  thousands  of  marketers  in  the  country,  finding  one   that   lives   off   integrity   can   be   a   challenging   task.   After   reading   this   report,   you   will   have   a   better   understanding   of   hiring   an   SEO   expert   for   your   business.     Once   you   are   done   with   this   report,   contact   me   at   Jason@seoservicesnewyork.org   to   learn   about   more   about  how  I  can  help  you.     I  look  forward  to  seeing  you  on  the  inside.   Jason   SEO  Services  New  York       Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org  
  • 3. Tip  #1  –  “I  Can  Guarantee  You   Results”     The  reason  I  am  putting  this  one  first  is  because  it  is   probably  the  most  important.       I  have  seen  hundreds,  yes  hundreds  of  SEO  “experts”   claim  that  they  can  guarantee  you  results  within  a   desired  timeframe.  I  have  seen  some  claim  to  have  you   ranking  in  page  one  within  1  month.       They  may  go  even  further  to  say  that  they  have  an  “in”   with  Google  and  any  website  they  put  onto  a  list  can   automatically,  no  questions  asked,  become  ranked  #1.     Here  is  some  things  to  keep  in  mind.     NOONE  HAS  AN  IN  WITH  GOOGLE!!!  Google’s  main   purpose  is  to  enhance  the  user  experience  by  providing   organic,  relevant  results.  The  search  engine  is  so   advanced  with  technical  algorithms  to  ensure  tha  the   top  results  are  placed.     Since  the  results  are  solely  based  off  what  the  algorithm   thinks  is  the  most  relevant,  there  is  no  way  to  guarantee   results.     I  can  almost  assure  you,  that  if  you  purchase  SEO  from  a   person  who  says  these,  you  are  getting  ripped  off!   Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org  
  • 4. Tip  #2  –  Too  Cheap  or  Too   Expensive     Beware  of  getting  services  from  sites  like  Elance,  Odesk   &  FreeLancer.  Many  SEO  companies  that  post  their   services  on  these  sites  are  relatively  cheap.  You  can   assume  that  if  you  are  quoted  at  a  low  price,  the  quality   of  the  work  will  be  low.     The  same  goes  for  ridiculously  over  price  SEO.  A   company  that  is  charging  a  substantial  amount  of  fees   should  not  be  looking  for  work  on  these  freelance   websites.    If  someone’s  price  does  not  fall  in  line  with   other  SEO  companies,  this  should  ring  some  alarms.     If a SEO company wants to charge you $200 per month to do their natural SEO, how much time could they actually be spending? Are they just? To do natural SEO right, analysis needs to be done on a regular basis and original content must be continually developed. This is not possible within just a few hours every month. Conversely, there are SEO Companies that way overcharge. I have heard some big $$ numbers for monthly SEO. If you are a big company with a big site, you may need to pay a fair amount for SEO. Just make sure you know what is actually being done each month and that the tactics are all white hat. Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org  
  • 5.   Tip  #3  –  Massive  Search  Engine   Submissions   "We  will  submit  your  site  to  1,000  search  engines!"  You   see  it  in  almost  every  SEO  claim.  Big  deal.  This  is   something  that  is  simply  not  worth  paying  for.  Your  site   will  not  be  relevant  to  the  "1,000"  micro-­‐market  search   engines  that  few  people  use  anyhow.   The  truth  is,  a  well-­‐done  site  does  not  even  need  to  be   submitted  to  the  major  search  engines.     In  fact,  Google,  Yahoo,  MSN,  advise  that  frequent  or  over   submitting  to  search  engines  will  hurt  you.  And,   submitting  your  site  does  not  speed  up  the  process  or   guarantee  it  will  be  picked  up.     Think  of  site  submission  as  sending  a  post-­‐it  note  to   Google  to  stick  on  their  wall  of  millions  of  "to  visit"   websites.   Besides,  there  are  so  many  free  services  online  to  one-­‐ click  submit  to  multiple  search  engines  you  can  do  it   yourself  for  free  in  a  matter  of  seconds.  (But  I   recommend  against  this!)           Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org  
  • 6. Tip  #4  –  Lack  Of  Communication     This  is  one  that  really  ticks  me  off.       The  day  before  writing  this  report,  I  spoke  with  a   cleaning  contractor  who  told  me  that  a  previous  SEO   company  charged  them  thousands  of  dollars  per  month,   practiced  bad  SEO  tactics,  and  then  disappeared.       This  happens  way  too  often  and  I  wish  I  had  the  power   to  put  an  end  to  it.     If  you  can’t  get  in-­‐touch  with  your  SEO  expert,  you  have   a  serious  problem.       This  is  more  common  among  huge  SEO  companies,  that   have  over  100  employees.  To  them,  you  are  just  a   number  in  their  computer  system.  I  know  this  because  I   was  paying  these  guys  at  one  point.     This  means  that  you  are  not  priority!     It  is  usually  when  you  threaten  to  cancel  services  that   they  reappear,  blame  the  lack  of  communication  on  a   technical  difficulty  and  request  an  instant  meeting.     Even  if  you  fall  off  their  client  list,  it  won’t  be  a  big  deal   to  them  because  they  charge  so  little  that  they  will  have   another  unsuspecting  customer  in  no  time.   Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org  
  • 7. Tip  #5  –  Long  Term  Contract     Long-­‐term  SEO  contracts  should  make  you  turn  and   RUN.    SEO  results  CANNOT  be  guaranteed  (see  tip#1).         SEO  takes  time,  but  if  you’re  not  seeing  results  after  3   months,  you  should  be  able  to  stop  paying  for  a  service   that  is  not  producing  ROI.         I  talk  to  companies  all  the  time  that  are  in  one-­‐year   contracts  that  they  can’t  get  out  of  and  they  hate  their   SEO  Company.         No  results,  no  returned  call,  no  evidence  of  any  actual   work  being  completed,  but  you  can’t  cancel  the  service.       Good  SEO  companies  will  go  month  to  month  giving  you   the  ability  to  cancel  at  any  time.    They  know  they  are  on   the  hook  to  provide  results  or  their  contract  will  be   canceled.                       Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org  
  • 8. More  Quick  Tips     I  initially  only  planned  to  do  5  tips  but  while  writing   this,  the  ideas  were  flowing.  Below  you  will  find  some   more  quick  tips  to  help  you  figure  out  if  You  are  being   ripped  off.     #6  -­‐  SEO  Company  has  Proprietary  (Secret)  Tactics   and  Techniques  They  Won’t  Share.  If  they  can’t   properly  explain  what  they  are  doing  for  you,  it  is  most   likely  that  they  are  using  black  hat  methods  that  will   only  lead  to  penalization.     #7  -­‐  SEO  Company  ONLY  uses  their  Custom  Analytics   Reports.  Many  SEO  companies  provide  their  own   analytics  tracking  software.  You  should  bewre  of  this   because  there  are  many  time  where  the  figures  can  be   manipulated  to  show  a  traffic  increase.     #8  -­‐  SEO  Company  has  High  Pressure  Tactics  and   Threaten  You.  Surprisingly,  this  actually  happens.  If   you  want  to  cancel  services,  many  companies  will   actually  threaten  you,  saying  that  your  website  will   suffer  if  you  decide  to  cancel  services.     #9  -­‐  SEO  Company  will  NOT  Let  You  Talk  to  the   Actual  SEO  Specialist.  Do  you  talk  to  the  salesmen,   secretary  or  the  SEO  guy?  I  know  that  if  I  wanted  work   Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org  
  • 9. done  on  one  of  my  sites,  I  would  like  it  to  talk  to  the   person  who  is  doing  the  work.     #10  -­‐  SEO  Company  Limits  the  Number  of  Keywords   You  Can  Target.  Why  have  a  limit  to  the  number  of   keywords.  If  I  could  get  you  ranking  for  100  keywords   in  the  first  month,  that’ll  be  amazing.  And  I  sure  as  hell   wont  charge  you  an  extra  fee.  Just  an  amazing   testimonial!  J     Achieve  Top  Rankings  -­‐  SEOServicesNewYork.org