SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.

1. Creative Search Strategies(How to Write an SEO Obstacle Analysis Report) Steve Wiideman www.CreativeSearchStrategies.com

2. Three Principles of SEO Having content to match search terms and making that content easy to find & incredibly awesome for visitors Other websites referencing a target website User behavior (“click and stay”)

4. Marketing department will need to know what content needs to be enhanced

6. Part 1 – The Cover Sheet Your Logo Here The Website You are Going to Audit The Auditor’s Name and Audit Date

7. Part 2 – The Table of Contents Your Logo Goes in the HEADER Section, Right Justified Microsoft Word Has a Table of Contents Feature (Font Type Arial) Page Numbers Go in the FOOTER Section, Right Justified

8. Part 3 – The Summary Businesses often get a misconception of what SEO is. This Summary page helps clarify what main factors will be the emphasis of the audit. It also helps set the expectation that the audit is based on SEO principles not heresay.

9. Part 4 – The Findings Highlight the total score at the top of the table Use Green for Passed and Red for Failed You decide what scoring to use based on your opinion of criteria importance Link Jing screencasts for specific examples Use today’s date for items that pass

10. Part 5 – The Explanations Elaborate descriptions help the company’s technology and marketing department understand what needs to be done to improve visibility in natural search results.

11. Part 6 – Optional Baseline

13. Usability

14. Content Tracking

15. Delta Report (if applic.)

18. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve