Presentation from BrightonSEO 2022

1. Take Control on
Googlebot
Slideshare.Net/sergebezborodov
@sergebezborodov
Serge Bezborodov
JetOctopus

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Why do you need
to control Googlebot?

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The crawl
budget problem

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~40-60% of pages
are uncrawled
by Googlebot

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The indexation problem

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Bigger website - less % of crawled pages

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Can Googlebot crawl the whole website?

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“it depends”

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Almost

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But you need to strive it

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How to control/influence
on Googlebot’s behavior?

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Do we need
some gray/black
hat SEO techniques?

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Nope.

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Magic triangle
Links
Content
Technical

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Which side of the triangle is the most
important?
Good content + bad interlinking?
The best interlinking + scraped content?
The best interlinking + best content + poor performance?

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Which side of the triangle is the most
important?
All of them.

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technical + content + interlinking

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Your magic triangle is unique.
It's yours. Only.
links
content
technical
links
content
technical

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What to analyse? (not How?)

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Logs

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Logs
- “I need website’s access logs”
- is not techie
- it is secure
- no user's data needed, only access logs
- all possible ways of integration
- it is visualised

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Impact

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Introducing Deep Impact

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Introducing Deep Impact

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Logs is not enough

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pages on website
crawled by Googlebot
indexed
ranked
get impressions
get clicks
conversions

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Thank you
@sergebezborodov