why digital fits into the Italian food industry and how to address the online wine market in the UK.... some thoughts for you.

1. FUTURE TRENDS
DIGITAL PLATFORM OPERATORS
Sergio Barbone:
Managing Director
Uaidoo Ltd

2. THE GLOBAL DIGITAL COMMERCE

3. THE GLOBAL DIGITAL COMMERCE

4. THE UK GROCERY RETAIL
SUPERSTORE AND
HYPERMARKETS ARE
REDUCING THE NUMBER
OF SKU’S
THE CONVENIENCE HAS A
SHORT SHELF
THE DISCOUNTERS ARE
NOT ADDRESSING THE
RIGHT TARGET
THE ONLINE IS THE
CHANCE

5. WHY DIGITAL FITS WITH ITALIAN FOOD INDUSTRY
OUR EXPORT IS FRAGMENTED IN MANY PRODUCT
CATEGORIES
LONG TALE: ONLINE SHELF IS
LONGER THAN OFFLINE ONE
OUR INDUSTRY IS BASED ON SMALL MEDIUM SIZE
COMPANIES STRONGLY SPECIALIZED
IT DOESN’T FIT WITH BRICKS &
MORTAR RETAILERS
OUR LACK IS THAT NO ITALIAN RETAILER HAS AN
INTERNATIONAL FOOTPRINT
THE DIGITAL IS THE WAY TO
TOUCH DIRECTLY THE RIGHT
CONSUMERS
OUR ISSUE IS THAT SOUND/FAKE IS MORE THAN THE
OFFICIAL FOOD EXPORT
THE MARKET DEMAND EXISTS
AND DIGITAL SHOULD FIX IT
BEHIND OUR PRODUCTS THERE’S A HUGE “STORY TELLING” PERFECT MATCH WITH DIGITAL
THE MILLENIALS [3 OR 4 SCREENS CONSUMERS, RESEARCH
ONLINE AND PURCHASE OFFLINE OR VICEVERSA, RESEARCH
OFFLINE AND PURCHASE ONLINE, NEW PURCHASE
BEHAVIOURS]
THE NEW GENERATION OF
CONSUMERS

6. ABOUT UK WINE MARKET
UK IS THE SIXTH LARGEST MARKET IN THE WORLD
60% [30MIL] OF UK ADULT PEOPLE, DRINK WINE
THE WINE MARKET WORTH £10 BILLION, £6 BILLION
OFF TRADE AND £4 BILLION ON TRADE
IN THE LAST YEARS, THE VOLUME DECLINED BUT THE
VALUE INCREASED
ITALY IS THE THIRD PLAYER FOR STILL WINE [BEHIND
FRANCE AND AUSTRALIA] AND FIRST FOR SPARKLING
[THE PROSECCO BOOMING FACTOR]

7. ABOUT UK OFF TRADE ONLINE WINE MARKET
OFF TRADE ONLINE WINE MARKET WORTH +£700
MILLION, WITH 2 DIGITS GROWTH YOY
FIVE MAJOR PLAYERS IN THE ARENA
MAJESTICWINE IS MAINLY OFFLINE, WITH +200
SHOPS THROUGHOUT UK AND IN 2015, DID AN
M&A WITH NAKEDWINES
ALL OF THEM ARE STRUGGLING WITH THE DELIVERY
COSTS
CLICK & COLLECT COULD BE ONE OF THE SOLUTION
HTTP://WWW.THEDRINKSBUSINESS.COM/2015/04/720M-UK-ONLINE-WINE-MARKET-UNPROFITABLE/

8. AND SOME RETAILERS TOO…

9. WHAT DO YOU NEED TO PURSUE THE UK RETAIL

10. 30 ITALIAN FOOD COMPANIES, LEADING THEIR MARKET
SEGMENT, GATHER TOGETHER TO ADDRESS THE ONLINE
RETAIL IN THE UK & WORLDWIDE
+350 SKU’S IN THE OCADO MALL AND IN A DEDICATED
STORE-IN-STORE
ENGAGING THE CONSUMERS WITH AUTHENTIC ITALIAN
RECIPES AND CONVERT THEM TO THE E-RETAILERS
[FROM SOLUTIONS TO PRODUCTS]
DEDICATED DIGITAL STRATEGY TO PROMOTE AUTHENTIC
BRANDS AND BUILD SUBSCRIBERS DATABASE, AN
ATTRACTIVE ASSET FOR THE E-RETAILERS
AGGREGATION COMBINES SALES LEVERAGE, MINIMISING
RISKS AND MAXIMISING OPPORTUNITIES
A REAL CASE

11. THE BUSINESS MODEL

12. IN SUMMARY
DIGITAL IS REAL AND IT IS AN AMAZING OPPORTUNITY FOR
OUR INDUSTRY, EITHER FOR ADVERT, COMMUNICATION
AND SALES
AGGREGATION IS A SMART WAY TO MINIMISE RISKS,
MAXIMISE OPPORTUNITIES AND TAKE ADVANTAGE OF THE
SALES LEVERAGE
ON TRADE IS A CHANNEL TO PURSUE
LOOK OVER: THE SO CALLED MILLENIALS ARE THE NEW
GENERATION OF CONSUMERS

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