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Entrepreneurship in Digital World
                                Serkan Ünsal


 Eastern Mediterranean University
   Computer Engineering Department
About me
About me
           us.dakick.com (BETA)




                   twitter: @serkanunsal
About
 Semantic Based Personalized Event Recommendation Site.

• Founded in 2010
• Got Investment Found by Aksoy Internet Ventures (Owner of
  sahibinden.com)
• Beta Launched in April 2011.
• 6 people (2 from EMU-Computer Engineering)
• Commercial launch in November 2011 in Turkey and US



           don’t forget to sign up at us.dakick.com ;)
Entrepreneurship
Digital Entrepreneurship ?




Risk owners who invests in Mobile, Web and technology
                      projects!
Digital Entrepreneurship Components


                   Innovation




    Entrepreneur
                           Investor
Innovation




    creation of better or more effective products, processes,
      technologies, or ideas that are accepted by markets,
                    governments, and society.
                                                         Wikipedia
Investor




 Family & Friends   Angel Investor   Venture Capital   Private Equity
Investor
Entrepreneur




   makes his/her own way   Just ride the car
Common Characteristics of Entrepreneur


         work on uncertain environments

                   patient

            manage & lead team

                  risk taker

           commercial intelligence
Types of Digital Entrepreneurs




    dealer     enforced   businessman   tech




   innovator
Motivations Behind it
Internal Reasons
seeing common characteristics of
entrepreneurs in yourself




External Reasons
Not finding a job
Unsuitable with Corporate Life
Bored with Corp. Life
Bored by boss
To get rich
To want entrepreneur’s lifestyle
Tips & Do’s & Dont’s
Know Yourself 1

                  I did                I can




                          X



                              I want
Know Yourself 2




         are you good at taking risk ?
Myths about Entrepreneurship

 x   born to be an entrepreneur

 x   entrepreneurs are richer than corporate workers

 x   risk is very high for every entrepreneurs

 x   all entrepreneurs make disruptive innovations

 x   successful entrepreneurs has always good CVs

 x   successful entrepreneurs has good business plans

 x   entrepreneurship is directly related with age

 x   if idea is unique and good, project will not fail!

 x   entrepreneurs are happier than corporate workers!
Why you should not be an entrepreneur ?


 •   if you think that it’s show-off business

 •   if you think that it’s the best way to be rich!

 •   if you’re not a risk taker

 •   if you have a family and you have a stable life and your
     family don’t want to take risk

 •   if you have no capital

 •   if you don’t like your company

 •   if you don’t want to manage and lead teams
Why you should go to Investors ?




         your project              investor
Survival Guide



 •   Lower your expectations

 •   don’t go to investors when you think that it’s the only
     chance to survive

 •   be flexible

 •   don’t take critisicm personally

 •   know what you want from investors
When to go to an Investor ?




 •   best time to go to an investor is when investor has
     searching for an entrepreneur to invest!

 •   when an investor exits from another project, he/she has
     some funds to invest!

 •   know which investor invests in which markets!
What Investor wants ?




    you       team      market   idea
team




       group   team
engineer

      an engineer can make a venture a king or a sink


         don’t try to learn everything!
       just learn learning & researching




make a tiny working project to proove that you can finish a project
                             yourself.
Be different!
if you’re not a Rambo, then be MacGyver and combine useful
                   things, people, ideas...
Combine powers!
reading to much or working too much is not related with success!
if you’re late to catch the train, run or wait for the next!
although you’re doing everything right, you still can be in trouble!
if your team is not so competitive, then don’t enter big businesses!
if you’re the only one seeing somewhere, either you lost your way,
                     or you found somewhere!
if you want to be rich right now, then go to casino!
if you want to be rich today, make clone businesses!
  if you want to be rich tomorrow, make innovations!
be a team, not a group!
don’t forget that you’re not the one thinking that idea!
if you’re on the wrong way, don’t forget to leave that business!
don’t forget to look around!
Dau Entrepreneurship in Digital World

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Dau Entrepreneurship in Digital World

  • 1. Entrepreneurship in Digital World Serkan Ünsal Eastern Mediterranean University Computer Engineering Department
  • 3. About me us.dakick.com (BETA) twitter: @serkanunsal
  • 4. About Semantic Based Personalized Event Recommendation Site. • Founded in 2010 • Got Investment Found by Aksoy Internet Ventures (Owner of sahibinden.com) • Beta Launched in April 2011. • 6 people (2 from EMU-Computer Engineering) • Commercial launch in November 2011 in Turkey and US don’t forget to sign up at us.dakick.com ;)
  • 6. Digital Entrepreneurship ? Risk owners who invests in Mobile, Web and technology projects!
  • 7. Digital Entrepreneurship Components Innovation Entrepreneur Investor
  • 8. Innovation creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society. Wikipedia
  • 9. Investor Family & Friends Angel Investor Venture Capital Private Equity
  • 11. Entrepreneur makes his/her own way Just ride the car
  • 12. Common Characteristics of Entrepreneur work on uncertain environments patient manage & lead team risk taker commercial intelligence
  • 13. Types of Digital Entrepreneurs dealer enforced businessman tech innovator
  • 14. Motivations Behind it Internal Reasons seeing common characteristics of entrepreneurs in yourself External Reasons Not finding a job Unsuitable with Corporate Life Bored with Corp. Life Bored by boss To get rich To want entrepreneur’s lifestyle
  • 15. Tips & Do’s & Dont’s
  • 16. Know Yourself 1 I did I can X I want
  • 17. Know Yourself 2 are you good at taking risk ?
  • 18. Myths about Entrepreneurship x born to be an entrepreneur x entrepreneurs are richer than corporate workers x risk is very high for every entrepreneurs x all entrepreneurs make disruptive innovations x successful entrepreneurs has always good CVs x successful entrepreneurs has good business plans x entrepreneurship is directly related with age x if idea is unique and good, project will not fail! x entrepreneurs are happier than corporate workers!
  • 19. Why you should not be an entrepreneur ? • if you think that it’s show-off business • if you think that it’s the best way to be rich! • if you’re not a risk taker • if you have a family and you have a stable life and your family don’t want to take risk • if you have no capital • if you don’t like your company • if you don’t want to manage and lead teams
  • 20. Why you should go to Investors ? your project investor
  • 21. Survival Guide • Lower your expectations • don’t go to investors when you think that it’s the only chance to survive • be flexible • don’t take critisicm personally • know what you want from investors
  • 22. When to go to an Investor ? • best time to go to an investor is when investor has searching for an entrepreneur to invest! • when an investor exits from another project, he/she has some funds to invest! • know which investor invests in which markets!
  • 23. What Investor wants ? you team market idea
  • 24. team group team
  • 25. engineer an engineer can make a venture a king or a sink don’t try to learn everything! just learn learning & researching make a tiny working project to proove that you can finish a project yourself.
  • 27. if you’re not a Rambo, then be MacGyver and combine useful things, people, ideas...
  • 29. reading to much or working too much is not related with success!
  • 30. if you’re late to catch the train, run or wait for the next!
  • 31. although you’re doing everything right, you still can be in trouble!
  • 32. if your team is not so competitive, then don’t enter big businesses!
  • 33. if you’re the only one seeing somewhere, either you lost your way, or you found somewhere!
  • 34. if you want to be rich right now, then go to casino! if you want to be rich today, make clone businesses! if you want to be rich tomorrow, make innovations!
  • 35. be a team, not a group!
  • 36. don’t forget that you’re not the one thinking that idea!
  • 37. if you’re on the wrong way, don’t forget to leave that business!
  • 38. don’t forget to look around!